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Evidence Based Library and Information Practice 2010, 5.1 




          Evidence Based Library and Information Practice  
 
 
 
Evidence Summary 
 
Information Professionals’ Attitudes Influence the Diffusion of Information and 
Communication Technologies 
 
A Review of: 
Rabina, D. L., & Walczyk, D. J. (2007). Information professionals’ attitude toward the adoption of 
        innovations in everyday life. Information Research, 12(4), 1‐15.  
 
Reviewed by:  
Kristen Lee Young 
Liaison and Outreach Librarian  
University of Maryland at Baltimore 
Maryland, United States of America 
Email: kyoung@hshsl.umaryland.edu  
                                                     
Received: 16 Nov. 2009                                    Accepted: 24 Jan. 2010 
 
 
   2010 Young. This is an Open Access article distributed under the terms of the Creative Commons‐Attribution‐
Noncommercial‐Share Alike License 2.5 Canada (http://creativecommons.org/licenses/by‐nc‐sa/2.5/ca/), which 
permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly 
attributed, not used for commercial purposes, and, if transformed, the resulting work is redistributed under the 
same or similar license to this one. 
 
 
Abstract                                                     and librarian‐related electronic mail lists. The 
                                                             questionnaire was divided into two parts and 
Objective – This study examined the general                  contained a total of 39 questions. Part one 
characteristics and patterns of librarians in                contained eight questions that asked for 
connection with their willingness to adopt                   demographic data and the respondent’s daily 
information and communication technologies.                  attitude toward the adoption of information 
                                                             and communication technologies. Questions 
Design – Online questionnaire.                               regarding age, number of years worked in a 
                                                             library, career, type of library environment 
Setting – General distribution to information                worked in, and primary responsibilities within 
professionals through online inquiry. More                   that environment were asked. For one question 
than 70% of responders worked in public or                   the respondents were asked to identify which 
academic libraries.                                          of the categories they fall under when adopting 
                                                             a new technology. The results from part one 
Subjects – Librarians and library staff at mostly            were used to consider the innovativeness of 
public and academic libraries.                               librarians. The results from part two were used 
                                                             for a study of opinions on innovations and their 
Methods – The study was conducted during a                   relative advantage.   
two week period in April 2006 through an                      
online questionnaire that was sent to library 

                                                                                                               147
Evidence Based Library and Information Practice 2010, 5.1 



Main Results – A total of 1,417 responses were         because it gives an inside look at how and why 
received. Of those, 1,128 were fully completed         individuals adapt to new technologies. It drew 
and considered valid and used for inquiry. The         on the opinions of a number of diverse 
majority of respondents worked in public or            professionals, but asked for their own opinions 
academic libraries. Nine hundred and twenty‐           concerning their innovativeness in relation to 
six respondents, or 88%, were from the U.S. and        their peers. As with all studies employing self‐
represented more than 300 distinct zip codes.          report, personal biases may have influenced the 
Two hundred and two respondents, or 12%,               results. The study suggests that further research 
were international respondents.                        using case studies of individual libraries should 
                                                       be completed.  
This study notes that the sociologist, Everett          
Rogers, identified and defined five adopter            The authors suggest that future surveys could 
categories in 1958. Those categories are:              be conducted within a set of libraries within a 
innovators, early adapters, early majority, late       geographic area in order to assess local 
majority, and laggards. The findings of this           attitudes, and then plan and implement 
study indicate that regardless of the                  successful technology training accordingly. The 
demographic variables considered, more than            article provides an excellent summation and in 
60% of respondents, the majority of librarians         depth review of the existing literature, and 
surveyed, fall into two contrasting adapter            thereby demonstrates the contextual 
categories: early adopters and early majority.         framework for this survey. It would have been 
The study suggests that the efficient and              helpful if the authors had provided access to 
effective diffusion of new technologies in             the electronic survey that could be used to 
library settings may be difficult.  Three              assist in the replication or refinement of the 
problematic areas among librarians for the             study at a different institution at a later date.   
dissemination of innovation were identified:            
conflicting opinions among multiple opinion            When the questionnaire was sent out to library‐
leaders, deceleration in the rate of adoption,         and librarian related electronic mail lists, it was 
and improper re‐invention.  The findings of the        intended to target a U.S. audience only. 
study also suggest that “contrary to common            However, 12% of the responses were from 
beliefs, librarians in academic or special             international respondents, which demonstrates 
libraries are no more innovative than public or        the wide “nets” and webs that are frequently 
school librarians” (Conclusion, ¶3).                   created with the use of electronic mail lists. The 
                                                       inclusion of these international responses 
Conclusion – The study concludes that                  introduces many variables that are difficult to 
librarians’ attitudes are unevenly distributed         evaluate or consider in the absence of more 
with most either accepting new innovations or          information concerning the relative needs and 
being late adopters. The variables of age, role,       resources of the responders.   
tenure, and library type had little impact on the       
approach of the professional toward                    As the study was unrestrictive, the authors 
innovation. The identification of the three            suggest that further research would benefit 
problem areas: opinion leadership, deceleration        from a more controlled sample. With a more 
of adoption, and improper re‐invention,                controlled sample local attitudes could be 
represents where more time and effort may              assessed and technology training could be 
need to be spent to make the implementation of         designed and implemented.   
new technology a smoother process.                      
                                                       This research alerts us to the difficulty that we 
                                                       are likely to face when implementing new 
Commentary                                             technologies in our institutions. As the author 
                                                       notes, this study provides reason to conduct 
This study will be of interest to all persons that     further research using case studies of 
are called upon to implement new technologies          individual libraries.   


                                                                                                          148

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Information Professionals Attitudes Influence the Diffusion of Information and Communication Technologies

  • 1. Evidence Based Library and Information Practice 2010, 5.1     Evidence Based Library and Information Practice         Evidence Summary    Information Professionals’ Attitudes Influence the Diffusion of Information and  Communication Technologies    A Review of:  Rabina, D. L., & Walczyk, D. J. (2007). Information professionals’ attitude toward the adoption of  innovations in everyday life. Information Research, 12(4), 1‐15.     Reviewed by:   Kristen Lee Young  Liaison and Outreach Librarian   University of Maryland at Baltimore  Maryland, United States of America  Email: kyoung@hshsl.umaryland.edu     Received: 16 Nov. 2009          Accepted: 24 Jan. 2010       2010 Young. This is an Open Access article distributed under the terms of the Creative Commons‐Attribution‐ Noncommercial‐Share Alike License 2.5 Canada (http://creativecommons.org/licenses/by‐nc‐sa/2.5/ca/), which  permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly  attributed, not used for commercial purposes, and, if transformed, the resulting work is redistributed under the  same or similar license to this one.      Abstract   and librarian‐related electronic mail lists. The    questionnaire was divided into two parts and  Objective – This study examined the general  contained a total of 39 questions. Part one  characteristics and patterns of librarians in  contained eight questions that asked for  connection with their willingness to adopt  demographic data and the respondent’s daily  information and communication technologies.  attitude toward the adoption of information    and communication technologies. Questions  Design – Online questionnaire.    regarding age, number of years worked in a    library, career, type of library environment  Setting – General distribution to information  worked in, and primary responsibilities within  professionals through online inquiry. More  that environment were asked. For one question  than 70% of responders worked in public or  the respondents were asked to identify which  academic libraries.  of the categories they fall under when adopting      a new technology. The results from part one  Subjects – Librarians and library staff at mostly  were used to consider the innovativeness of  public and academic libraries.  librarians. The results from part two were used    for a study of opinions on innovations and their  Methods – The study was conducted during a  relative advantage.    two week period in April 2006 through an    online questionnaire that was sent to library  147
  • 2. Evidence Based Library and Information Practice 2010, 5.1  Main Results – A total of 1,417 responses were  because it gives an inside look at how and why  received. Of those, 1,128 were fully completed  individuals adapt to new technologies. It drew  and considered valid and used for inquiry. The  on the opinions of a number of diverse  majority of respondents worked in public or  professionals, but asked for their own opinions  academic libraries. Nine hundred and twenty‐ concerning their innovativeness in relation to  six respondents, or 88%, were from the U.S. and  their peers. As with all studies employing self‐ represented more than 300 distinct zip codes.  report, personal biases may have influenced the  Two hundred and two respondents, or 12%,  results. The study suggests that further research  were international respondents.   using case studies of individual libraries should    be completed.   This study notes that the sociologist, Everett    Rogers, identified and defined five adopter  The authors suggest that future surveys could  categories in 1958. Those categories are:  be conducted within a set of libraries within a  innovators, early adapters, early majority, late  geographic area in order to assess local  majority, and laggards. The findings of this  attitudes, and then plan and implement  study indicate that regardless of the  successful technology training accordingly. The  demographic variables considered, more than  article provides an excellent summation and in  60% of respondents, the majority of librarians  depth review of the existing literature, and  surveyed, fall into two contrasting adapter  thereby demonstrates the contextual  categories: early adopters and early majority.  framework for this survey. It would have been  The study suggests that the efficient and  helpful if the authors had provided access to  effective diffusion of new technologies in  the electronic survey that could be used to  library settings may be difficult.  Three  assist in the replication or refinement of the  problematic areas among librarians for the  study at a different institution at a later date.    dissemination of innovation were identified:    conflicting opinions among multiple opinion  When the questionnaire was sent out to library‐ leaders, deceleration in the rate of adoption,  and librarian related electronic mail lists, it was  and improper re‐invention.  The findings of the  intended to target a U.S. audience only.  study also suggest that “contrary to common  However, 12% of the responses were from  beliefs, librarians in academic or special  international respondents, which demonstrates  libraries are no more innovative than public or  the wide “nets” and webs that are frequently  school librarians” (Conclusion, ¶3).   created with the use of electronic mail lists. The    inclusion of these international responses  Conclusion – The study concludes that  introduces many variables that are difficult to  librarians’ attitudes are unevenly distributed  evaluate or consider in the absence of more  with most either accepting new innovations or  information concerning the relative needs and  being late adopters. The variables of age, role,  resources of the responders.    tenure, and library type had little impact on the    approach of the professional toward  As the study was unrestrictive, the authors  innovation. The identification of the three  suggest that further research would benefit  problem areas: opinion leadership, deceleration  from a more controlled sample. With a more  of adoption, and improper re‐invention,  controlled sample local attitudes could be  represents where more time and effort may  assessed and technology training could be  need to be spent to make the implementation of  designed and implemented.    new technology a smoother process.        This research alerts us to the difficulty that we    are likely to face when implementing new  Commentary   technologies in our institutions. As the author    notes, this study provides reason to conduct  This study will be of interest to all persons that  further research using case studies of  are called upon to implement new technologies  individual libraries.    148