SlideShare une entreprise Scribd logo
1  sur  22
Télécharger pour lire hors ligne
Vision, Values, and Ideas: The Case
for Going After Big Challenges
Alex Lightman
Founder Institute
January 12, 2015
What do you want?
• What is important to you?
• Most people want you to ask this question.
• “Everyone’s favorite radio station is WIIFM.
What’s In It For Me?”
• Part of the fun and challenge of being a great
entrepreneurship is playing a game:
• articulating what you want, and then attracting
and enrolling other people to want that also, and
getting them to pay you to get it.
What Do I Want?
• A world in which anyone can buy, sell, borrow,
loan, and swap with anyone else, and can
meet, collaborate with, and accomplish
projects, from anywhere on earth, online.
• A world in which people can live their lives,
eat, their food, travel, and work entirely
fueled with clean renewable energy.
• A world in which people can eat fresh, healthy
food within hours of the food being picked.
How Do I Make This Happen?
• Chairman of Witkit – collaboration software
• Chairman of Everblaze – solar PV innovation
• Advisory board and first outside investor in
Natural Machines – 3D food printing
• Chairman of Global Innovation Network for
Entrepreneurship and Technology (GINET) –
commercialization of university technology
Vision
• Vision is highly focused and selective glimpse
of a future world that is different because of
you and what your company accomplished.
• Vision is a guilty pleasure.
• A great vision is a paradox. It’s egotistical and
solipsistic – the world remade the way you
want it to be remade. It’s also very benevolent
and selfless – you are going to dedicate your
life to changing the world.
Where Vision Fits In
• Vision – how the future will change after you
• Mission – Accomplishment your company is
focused on relentlessly
• Strategy – Your choice between low cost or
high service/customization.
• Tactics – Projects, partnerships, funding
choices. Includes “Must-Win Battles”.
• Operations – Plan your work and work your
plan
Ways To Convey Your Vision
• Videos (watch all the Sandwich videos)
• TV (watch all the Natural Machines news)
• Books (Brave New Unwired World, Reconciliation)
• Models (get a 3D printer, check out evrTree)
• Facebook group
• Kickstarter (includes video plus prizes)
• Fashion show
• Conferences and summits
• Placement in TV shows, movies, games…
Founder Institute LA 2015 Session 1: Vision and Values by Alex Lightman
Facebook Groups: Unfair Advantage
• Bitcoin and the Internet of Money (read and
copy the policies, if you wish) 5,428 members
• Solar and the Internet of Energy
• STEAMPuffs
• ET3
• Everblaze
• 3D Printing and the Internet of Things and
Food
Where Good Ideas Come From
• This is the title of a very good book, by Steven
Johnson, subtitle, “A Natural History of
Innovation.”
• Good ideas come from having lots and lots of
ideas and keeping track of them.
• A great way to get lots of ideas is to make a
daily habit of filling notebooks with mini-
analyses every day: Observation. Diagnosis.
Prognosis. Prescription.
Sifting Through Ideas
• If you do the four step mini-analyses 1 to 6x a day
of Observation, Diagnosis, Prognosis, and
Prescription habitually, you will come up with
thousands of new ideas.
• There are three primary ways to try these out and
see if there is merit are:
• Get together with trusted friends and
discuss…then do the same with adversaries.
• Put the ideas out on social media in specialty
groups. Delete after you test, if you wish.
• Publish the ideas and/or speak, and be open.
But It’s NOT Just About Ideas!
• The title of this section used to be “Vision,
Values, and Leadership.” And it still should.
• Values make a big difference, and are a great
way to both generate ideas, and to filter them.
• You can prove this to yourself by learning
about or recalling great business rivalries and
articulating the differences in values, and
results.
Values Make A Difference - 1
• 3D food printing has three leading entrants. XYZ printers,
ChefJet from 3D Systems and Foodini from Natural
Machines
• Spent hours with all three companies and their marketing
managers.
• XYZ and ChefJet examples were 100% candy, chocolate,
cookies, and wedding cakes. 100%!
• Natural Machines examples are 100% about “eating free
healthy food” with fewer preservatives.
• A world with XYZ and ChefJet is even more obese.
• A world filled with Foodini is more healthy.
• So I as of today I am one of the first three investors in NM.
3DSystems ChefJet – Sugar Skulls
Natural Machines Foodini
http://www.naturalmachines.com
Values Make A Difference - 2
• Solar photovoltaics is a big industry and growing 100% a
year, with many companies installing PV and manufacturers
copying the same designs.
• Existing solar is roof-mounted and ground-mounted. Out of
sight, out of mind.
• Everblaze is a company that has already created six new
innovative designs that will take solar into new places,
including evrTrees, which will put solar in the middle of
cities, where people can see, touch, recharge, get shade,
and converse adjacent to solar, and use photons.
• My value of wanting people to SEE solar and interact with
it, led to the creation of the evrTree, through the team. My
value of helping farmers led to the creation of the evrPivot.
evrTree – dream in progress
Values Make A Difference - 3
• I have invested thousands of hours into
Facebook. If the hours invested by users into
Facebook were paid at minimum wage, this
would come to over $500,000,000,000.
• FB is valued at over $200 billion because FB
packages your information and sells you.
• My values are PRIVACY, security, and
collaboration, and the five freedoms from “The
Science of Liberty”, which informs the approach
of Witkit as the first encrypted collaboration SaaS
platform.
Think “Resume”, “Wiki” and “Bio”.
• Make sure that you have a great resume, a
great Wikipedia entry, and a great bio. It’s
better to live your life in such a way that other
people write these about you; if only you
know, then you are “pushing” vs. attracting.
• Be part of organizations that are worth talks
that TED, TEDx, BIL, and other groups want.
• Seek to win awards.
Think “Crowdsourcing”
• A successful funding, whether from friends and
family, VCs, or crowd-funding, is a right of
passage.
• Be a credible expert and leader of a community.
Create a focused community on Facebook or
other social media. Have good admin policies.
• Do a simple Kickstarter for $25,000 to $500,000
to build your mailing list, name recognition, and
reputation for delivering by succeeding.
Go After Meaningful Hard Problems
• Transition away from polluting fuels
• Transition toward clean fuels
• Reducing violence
• Reducing obesity and overweight
• Increasing peace, love, relationships
• Increasing collaboration
• Increasing safety, security, privacy
My contact information
• Alex Lightman
• alex@witkit.com
• 310-717-7745
• Feel free to friend or follow me on Witkit.
• If you’d like to know more about Witkit,
Natural Machines, or Everblaze, let’s talk.

Contenu connexe

Tendances

Youth Makerspace - MakerKids Makercon presentation
Youth Makerspace - MakerKids Makercon presentationYouth Makerspace - MakerKids Makercon presentation
Youth Makerspace - MakerKids Makercon presentationAndy Forest
 
Makerspace playbook feb2013 (1)
Makerspace playbook feb2013 (1)Makerspace playbook feb2013 (1)
Makerspace playbook feb2013 (1)Future Experts
 
Weehawken/Union City Social Innovation Meetup Kickoff
Weehawken/Union City Social Innovation Meetup KickoffWeehawken/Union City Social Innovation Meetup Kickoff
Weehawken/Union City Social Innovation Meetup KickoffSandy Sanchez
 
Perspectives for authors in the post digital age
Perspectives for authors in the post digital agePerspectives for authors in the post digital age
Perspectives for authors in the post digital ageStephen Bateman DipM CIM
 
Crowd Sourcing and Crowd Funding
Crowd Sourcing and Crowd FundingCrowd Sourcing and Crowd Funding
Crowd Sourcing and Crowd FundingDoug Allen
 
ARSTE august 2010 presentation
ARSTE august 2010 presentationARSTE august 2010 presentation
ARSTE august 2010 presentationAvenue M Group
 
Threadless + crowdsourcing
Threadless + crowdsourcingThreadless + crowdsourcing
Threadless + crowdsourcingLalit Chopra
 
MARCOM 2011 SOCIAL MEDIA FOR SOCIAL CHANGE
MARCOM 2011 SOCIAL MEDIA FOR SOCIAL CHANGEMARCOM 2011 SOCIAL MEDIA FOR SOCIAL CHANGE
MARCOM 2011 SOCIAL MEDIA FOR SOCIAL CHANGELiveWorkPlay
 
Innovation Excellence Weekly - Issue 12
Innovation Excellence Weekly - Issue 12Innovation Excellence Weekly - Issue 12
Innovation Excellence Weekly - Issue 12Innovation Excellence
 
Matthew Brimer, Founder of General Assembly, on Creating Amazing Community Ev...
Matthew Brimer, Founder of General Assembly, on Creating Amazing Community Ev...Matthew Brimer, Founder of General Assembly, on Creating Amazing Community Ev...
Matthew Brimer, Founder of General Assembly, on Creating Amazing Community Ev...CMX
 
Presentation gamification
Presentation gamification Presentation gamification
Presentation gamification Dimitris Mat
 
Are museums a dial that only goes to 5?
Are museums a dial that only goes to 5? Are museums a dial that only goes to 5?
Are museums a dial that only goes to 5? Michael Edson
 
Threadless - The t-shirt community
Threadless - The t-shirt communityThreadless - The t-shirt community
Threadless - The t-shirt communityRahul Nambiar
 
Tom Malone - Program for the Future Dec. 8
Tom Malone - Program for the Future Dec. 8Tom Malone - Program for the Future Dec. 8
Tom Malone - Program for the Future Dec. 8TechVirtual
 
The power of crowd sourcing
The power of crowd sourcingThe power of crowd sourcing
The power of crowd sourcingPavan kumar
 
Liberating structures cipson slide share
Liberating structures   cipson slide shareLiberating structures   cipson slide share
Liberating structures cipson slide shareCipson Thomas
 
Threadless
ThreadlessThreadless
ThreadlessDon Rua
 

Tendances (20)

Youth Makerspace - MakerKids Makercon presentation
Youth Makerspace - MakerKids Makercon presentationYouth Makerspace - MakerKids Makercon presentation
Youth Makerspace - MakerKids Makercon presentation
 
Makerspace playbook feb2013 (1)
Makerspace playbook feb2013 (1)Makerspace playbook feb2013 (1)
Makerspace playbook feb2013 (1)
 
Weehawken/Union City Social Innovation Meetup Kickoff
Weehawken/Union City Social Innovation Meetup KickoffWeehawken/Union City Social Innovation Meetup Kickoff
Weehawken/Union City Social Innovation Meetup Kickoff
 
Perspectives for authors in the post digital age
Perspectives for authors in the post digital agePerspectives for authors in the post digital age
Perspectives for authors in the post digital age
 
Crowd Sourcing and Crowd Funding
Crowd Sourcing and Crowd FundingCrowd Sourcing and Crowd Funding
Crowd Sourcing and Crowd Funding
 
Crowd sourcing social media
Crowd sourcing social mediaCrowd sourcing social media
Crowd sourcing social media
 
The New Sustainable Economy and You
The New Sustainable Economy and YouThe New Sustainable Economy and You
The New Sustainable Economy and You
 
ARSTE august 2010 presentation
ARSTE august 2010 presentationARSTE august 2010 presentation
ARSTE august 2010 presentation
 
Threadless + crowdsourcing
Threadless + crowdsourcingThreadless + crowdsourcing
Threadless + crowdsourcing
 
MARCOM 2011 SOCIAL MEDIA FOR SOCIAL CHANGE
MARCOM 2011 SOCIAL MEDIA FOR SOCIAL CHANGEMARCOM 2011 SOCIAL MEDIA FOR SOCIAL CHANGE
MARCOM 2011 SOCIAL MEDIA FOR SOCIAL CHANGE
 
Innovation Excellence Weekly - Issue 12
Innovation Excellence Weekly - Issue 12Innovation Excellence Weekly - Issue 12
Innovation Excellence Weekly - Issue 12
 
Matthew Brimer, Founder of General Assembly, on Creating Amazing Community Ev...
Matthew Brimer, Founder of General Assembly, on Creating Amazing Community Ev...Matthew Brimer, Founder of General Assembly, on Creating Amazing Community Ev...
Matthew Brimer, Founder of General Assembly, on Creating Amazing Community Ev...
 
Presentation gamification
Presentation gamification Presentation gamification
Presentation gamification
 
Are museums a dial that only goes to 5?
Are museums a dial that only goes to 5? Are museums a dial that only goes to 5?
Are museums a dial that only goes to 5?
 
Threadless - The t-shirt community
Threadless - The t-shirt communityThreadless - The t-shirt community
Threadless - The t-shirt community
 
Become a Social Business: How Intuit is leveraging Social Media
Become a Social Business: How Intuit is leveraging Social MediaBecome a Social Business: How Intuit is leveraging Social Media
Become a Social Business: How Intuit is leveraging Social Media
 
Tom Malone - Program for the Future Dec. 8
Tom Malone - Program for the Future Dec. 8Tom Malone - Program for the Future Dec. 8
Tom Malone - Program for the Future Dec. 8
 
The power of crowd sourcing
The power of crowd sourcingThe power of crowd sourcing
The power of crowd sourcing
 
Liberating structures cipson slide share
Liberating structures   cipson slide shareLiberating structures   cipson slide share
Liberating structures cipson slide share
 
Threadless
ThreadlessThreadless
Threadless
 

Similaire à Founder Institute LA 2015 Session 1: Vision and Values by Alex Lightman

Present to-future-creation
Present to-future-creationPresent to-future-creation
Present to-future-creationExo Futures
 
Green America presents The Open Brand: Beyond Green Washing
Green America presents The Open Brand: Beyond Green WashingGreen America presents The Open Brand: Beyond Green Washing
Green America presents The Open Brand: Beyond Green WashingEarthsite
 
Digitalsurgeons Social Media Seminar C C A T
Digitalsurgeons  Social  Media  Seminar C C A TDigitalsurgeons  Social  Media  Seminar C C A T
Digitalsurgeons Social Media Seminar C C A TDigital Surgeons
 
Chinaccelerator 10x10 Spring 2014 Shanghai
Chinaccelerator 10x10 Spring 2014 ShanghaiChinaccelerator 10x10 Spring 2014 Shanghai
Chinaccelerator 10x10 Spring 2014 ShanghaiChinaccelerator
 
Present to-nmmu-propella
Present to-nmmu-propellaPresent to-nmmu-propella
Present to-nmmu-propellaExo Futures
 
5 steps to becoming a social & collaborative enterprise - Andrew Bishop - Ja...
5 steps to becoming a social & collaborative enterprise -  Andrew Bishop - Ja...5 steps to becoming a social & collaborative enterprise -  Andrew Bishop - Ja...
5 steps to becoming a social & collaborative enterprise - Andrew Bishop - Ja...Andrew Bishop
 
Thinking bigger than sales & marketing colombia 2015
Thinking bigger than sales & marketing colombia 2015Thinking bigger than sales & marketing colombia 2015
Thinking bigger than sales & marketing colombia 2015Hermes Ruiz
 
Digital Media in Building Trades Organizing
Digital Media in Building Trades Organizing Digital Media in Building Trades Organizing
Digital Media in Building Trades Organizing Alex Hogan
 
Innovative Funding Alternatives - Wyoming Steam Conference
Innovative Funding Alternatives - Wyoming Steam ConferenceInnovative Funding Alternatives - Wyoming Steam Conference
Innovative Funding Alternatives - Wyoming Steam ConferenceBrian Pichman
 
Idaho Healthcare Marketing PR Presentation
Idaho Healthcare Marketing PR PresentationIdaho Healthcare Marketing PR Presentation
Idaho Healthcare Marketing PR PresentationLee Aase
 
Social Media: Gain or Drain
Social Media: Gain or DrainSocial Media: Gain or Drain
Social Media: Gain or Drainoikos_uk
 
Going Social: Fernie Chamber of Commerce Feb 24
Going Social:  Fernie Chamber of Commerce Feb 24Going Social:  Fernie Chamber of Commerce Feb 24
Going Social: Fernie Chamber of Commerce Feb 24Aerin Guy
 
Bio entrepreneurship by Dr. Salman
Bio entrepreneurship by Dr. SalmanBio entrepreneurship by Dr. Salman
Bio entrepreneurship by Dr. SalmanDr. Muhammad Salman
 
How the web changes the organisation of business and the business of organisa...
How the web changes the organisation of business and the business of organisa...How the web changes the organisation of business and the business of organisa...
How the web changes the organisation of business and the business of organisa...david cushman
 
How the Web is changing the organisation of business
How the Web is changing the organisation of businessHow the Web is changing the organisation of business
How the Web is changing the organisation of businessAndy Black Associates
 
Dr. Lawrence Firkins - Becoming an Employer of Choice: This Isn’t Your Fathe...
 Dr. Lawrence Firkins - Becoming an Employer of Choice: This Isn’t Your Fathe... Dr. Lawrence Firkins - Becoming an Employer of Choice: This Isn’t Your Fathe...
Dr. Lawrence Firkins - Becoming an Employer of Choice: This Isn’t Your Fathe...John Blue
 

Similaire à Founder Institute LA 2015 Session 1: Vision and Values by Alex Lightman (20)

WTI Framework Preso.pptx
WTI Framework Preso.pptxWTI Framework Preso.pptx
WTI Framework Preso.pptx
 
Startup approach to change at your school
Startup approach to change at your schoolStartup approach to change at your school
Startup approach to change at your school
 
Present to-future-creation
Present to-future-creationPresent to-future-creation
Present to-future-creation
 
Green America presents The Open Brand: Beyond Green Washing
Green America presents The Open Brand: Beyond Green WashingGreen America presents The Open Brand: Beyond Green Washing
Green America presents The Open Brand: Beyond Green Washing
 
Digitalsurgeons Social Media Seminar C C A T
Digitalsurgeons  Social  Media  Seminar C C A TDigitalsurgeons  Social  Media  Seminar C C A T
Digitalsurgeons Social Media Seminar C C A T
 
Beyond the Buzzwords
Beyond the BuzzwordsBeyond the Buzzwords
Beyond the Buzzwords
 
The Press Release
The Press ReleaseThe Press Release
The Press Release
 
Chinaccelerator 10x10 Spring 2014 Shanghai
Chinaccelerator 10x10 Spring 2014 ShanghaiChinaccelerator 10x10 Spring 2014 Shanghai
Chinaccelerator 10x10 Spring 2014 Shanghai
 
Present to-nmmu-propella
Present to-nmmu-propellaPresent to-nmmu-propella
Present to-nmmu-propella
 
5 steps to becoming a social & collaborative enterprise - Andrew Bishop - Ja...
5 steps to becoming a social & collaborative enterprise -  Andrew Bishop - Ja...5 steps to becoming a social & collaborative enterprise -  Andrew Bishop - Ja...
5 steps to becoming a social & collaborative enterprise - Andrew Bishop - Ja...
 
Thinking bigger than sales & marketing colombia 2015
Thinking bigger than sales & marketing colombia 2015Thinking bigger than sales & marketing colombia 2015
Thinking bigger than sales & marketing colombia 2015
 
Digital Media in Building Trades Organizing
Digital Media in Building Trades Organizing Digital Media in Building Trades Organizing
Digital Media in Building Trades Organizing
 
Innovative Funding Alternatives - Wyoming Steam Conference
Innovative Funding Alternatives - Wyoming Steam ConferenceInnovative Funding Alternatives - Wyoming Steam Conference
Innovative Funding Alternatives - Wyoming Steam Conference
 
Idaho Healthcare Marketing PR Presentation
Idaho Healthcare Marketing PR PresentationIdaho Healthcare Marketing PR Presentation
Idaho Healthcare Marketing PR Presentation
 
Social Media: Gain or Drain
Social Media: Gain or DrainSocial Media: Gain or Drain
Social Media: Gain or Drain
 
Going Social: Fernie Chamber of Commerce Feb 24
Going Social:  Fernie Chamber of Commerce Feb 24Going Social:  Fernie Chamber of Commerce Feb 24
Going Social: Fernie Chamber of Commerce Feb 24
 
Bio entrepreneurship by Dr. Salman
Bio entrepreneurship by Dr. SalmanBio entrepreneurship by Dr. Salman
Bio entrepreneurship by Dr. Salman
 
How the web changes the organisation of business and the business of organisa...
How the web changes the organisation of business and the business of organisa...How the web changes the organisation of business and the business of organisa...
How the web changes the organisation of business and the business of organisa...
 
How the Web is changing the organisation of business
How the Web is changing the organisation of businessHow the Web is changing the organisation of business
How the Web is changing the organisation of business
 
Dr. Lawrence Firkins - Becoming an Employer of Choice: This Isn’t Your Fathe...
 Dr. Lawrence Firkins - Becoming an Employer of Choice: This Isn’t Your Fathe... Dr. Lawrence Firkins - Becoming an Employer of Choice: This Isn’t Your Fathe...
Dr. Lawrence Firkins - Becoming an Employer of Choice: This Isn’t Your Fathe...
 

Plus de Alex Lightman

BIL LA 2015 Keynote Alex Lightman Bring It To The World and Beyond 7 March 20...
BIL LA 2015 Keynote Alex Lightman Bring It To The World and Beyond 7 March 20...BIL LA 2015 Keynote Alex Lightman Bring It To The World and Beyond 7 March 20...
BIL LA 2015 Keynote Alex Lightman Bring It To The World and Beyond 7 March 20...Alex Lightman
 
Food Security via Clean Energy and NH3; Keynote at NH3 Fuel Association Confe...
Food Security via Clean Energy and NH3; Keynote at NH3 Fuel Association Confe...Food Security via Clean Energy and NH3; Keynote at NH3 Fuel Association Confe...
Food Security via Clean Energy and NH3; Keynote at NH3 Fuel Association Confe...Alex Lightman
 
CÓMO LIBERAR A ESTADOS UNIDOS DE LOS COMBUSTIBLES FÓSILES PARA EL AÑO 2030
CÓMO LIBERAR A ESTADOS UNIDOS DE LOS COMBUSTIBLES FÓSILES PARA EL AÑO 2030CÓMO LIBERAR A ESTADOS UNIDOS DE LOS COMBUSTIBLES FÓSILES PARA EL AÑO 2030
CÓMO LIBERAR A ESTADOS UNIDOS DE LOS COMBUSTIBLES FÓSILES PARA EL AÑO 2030Alex Lightman
 
How To Rid America of Fossil Fuels by 2030.
How To Rid America of Fossil Fuels by 2030.How To Rid America of Fossil Fuels by 2030.
How To Rid America of Fossil Fuels by 2030.Alex Lightman
 
Exercisefor longevityfindingyourpersonaloptimumbyalexlightman 1
Exercisefor longevityfindingyourpersonaloptimumbyalexlightman 1Exercisefor longevityfindingyourpersonaloptimumbyalexlightman 1
Exercisefor longevityfindingyourpersonaloptimumbyalexlightman 1Alex Lightman
 
Alex lightman fortune_nest_bahrain2010
Alex lightman fortune_nest_bahrain2010Alex lightman fortune_nest_bahrain2010
Alex lightman fortune_nest_bahrain2010Alex Lightman
 
Wisdom info age lightman jpeg2
Wisdom info age lightman jpeg2Wisdom info age lightman jpeg2
Wisdom info age lightman jpeg2Alex Lightman
 
The Tale Of The Tigers
The  Tale Of The  TigersThe  Tale Of The  Tigers
The Tale Of The TigersAlex Lightman
 

Plus de Alex Lightman (12)

BIL LA 2015 Keynote Alex Lightman Bring It To The World and Beyond 7 March 20...
BIL LA 2015 Keynote Alex Lightman Bring It To The World and Beyond 7 March 20...BIL LA 2015 Keynote Alex Lightman Bring It To The World and Beyond 7 March 20...
BIL LA 2015 Keynote Alex Lightman Bring It To The World and Beyond 7 March 20...
 
Food Security via Clean Energy and NH3; Keynote at NH3 Fuel Association Confe...
Food Security via Clean Energy and NH3; Keynote at NH3 Fuel Association Confe...Food Security via Clean Energy and NH3; Keynote at NH3 Fuel Association Confe...
Food Security via Clean Energy and NH3; Keynote at NH3 Fuel Association Confe...
 
CÓMO LIBERAR A ESTADOS UNIDOS DE LOS COMBUSTIBLES FÓSILES PARA EL AÑO 2030
CÓMO LIBERAR A ESTADOS UNIDOS DE LOS COMBUSTIBLES FÓSILES PARA EL AÑO 2030CÓMO LIBERAR A ESTADOS UNIDOS DE LOS COMBUSTIBLES FÓSILES PARA EL AÑO 2030
CÓMO LIBERAR A ESTADOS UNIDOS DE LOS COMBUSTIBLES FÓSILES PARA EL AÑO 2030
 
Pasted image-138
Pasted image-138Pasted image-138
Pasted image-138
 
Pasted image-134
Pasted image-134Pasted image-134
Pasted image-134
 
Pasted image-126
Pasted image-126Pasted image-126
Pasted image-126
 
How To Rid America of Fossil Fuels by 2030.
How To Rid America of Fossil Fuels by 2030.How To Rid America of Fossil Fuels by 2030.
How To Rid America of Fossil Fuels by 2030.
 
Stanford march 23
Stanford march 23Stanford march 23
Stanford march 23
 
Exercisefor longevityfindingyourpersonaloptimumbyalexlightman 1
Exercisefor longevityfindingyourpersonaloptimumbyalexlightman 1Exercisefor longevityfindingyourpersonaloptimumbyalexlightman 1
Exercisefor longevityfindingyourpersonaloptimumbyalexlightman 1
 
Alex lightman fortune_nest_bahrain2010
Alex lightman fortune_nest_bahrain2010Alex lightman fortune_nest_bahrain2010
Alex lightman fortune_nest_bahrain2010
 
Wisdom info age lightman jpeg2
Wisdom info age lightman jpeg2Wisdom info age lightman jpeg2
Wisdom info age lightman jpeg2
 
The Tale Of The Tigers
The  Tale Of The  TigersThe  Tale Of The  Tigers
The Tale Of The Tigers
 

Dernier

Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 

Dernier (20)

Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 

Founder Institute LA 2015 Session 1: Vision and Values by Alex Lightman

  • 1. Vision, Values, and Ideas: The Case for Going After Big Challenges Alex Lightman Founder Institute January 12, 2015
  • 2. What do you want? • What is important to you? • Most people want you to ask this question. • “Everyone’s favorite radio station is WIIFM. What’s In It For Me?” • Part of the fun and challenge of being a great entrepreneurship is playing a game: • articulating what you want, and then attracting and enrolling other people to want that also, and getting them to pay you to get it.
  • 3. What Do I Want? • A world in which anyone can buy, sell, borrow, loan, and swap with anyone else, and can meet, collaborate with, and accomplish projects, from anywhere on earth, online. • A world in which people can live their lives, eat, their food, travel, and work entirely fueled with clean renewable energy. • A world in which people can eat fresh, healthy food within hours of the food being picked.
  • 4. How Do I Make This Happen? • Chairman of Witkit – collaboration software • Chairman of Everblaze – solar PV innovation • Advisory board and first outside investor in Natural Machines – 3D food printing • Chairman of Global Innovation Network for Entrepreneurship and Technology (GINET) – commercialization of university technology
  • 5. Vision • Vision is highly focused and selective glimpse of a future world that is different because of you and what your company accomplished. • Vision is a guilty pleasure. • A great vision is a paradox. It’s egotistical and solipsistic – the world remade the way you want it to be remade. It’s also very benevolent and selfless – you are going to dedicate your life to changing the world.
  • 6. Where Vision Fits In • Vision – how the future will change after you • Mission – Accomplishment your company is focused on relentlessly • Strategy – Your choice between low cost or high service/customization. • Tactics – Projects, partnerships, funding choices. Includes “Must-Win Battles”. • Operations – Plan your work and work your plan
  • 7. Ways To Convey Your Vision • Videos (watch all the Sandwich videos) • TV (watch all the Natural Machines news) • Books (Brave New Unwired World, Reconciliation) • Models (get a 3D printer, check out evrTree) • Facebook group • Kickstarter (includes video plus prizes) • Fashion show • Conferences and summits • Placement in TV shows, movies, games…
  • 9. Facebook Groups: Unfair Advantage • Bitcoin and the Internet of Money (read and copy the policies, if you wish) 5,428 members • Solar and the Internet of Energy • STEAMPuffs • ET3 • Everblaze • 3D Printing and the Internet of Things and Food
  • 10. Where Good Ideas Come From • This is the title of a very good book, by Steven Johnson, subtitle, “A Natural History of Innovation.” • Good ideas come from having lots and lots of ideas and keeping track of them. • A great way to get lots of ideas is to make a daily habit of filling notebooks with mini- analyses every day: Observation. Diagnosis. Prognosis. Prescription.
  • 11. Sifting Through Ideas • If you do the four step mini-analyses 1 to 6x a day of Observation, Diagnosis, Prognosis, and Prescription habitually, you will come up with thousands of new ideas. • There are three primary ways to try these out and see if there is merit are: • Get together with trusted friends and discuss…then do the same with adversaries. • Put the ideas out on social media in specialty groups. Delete after you test, if you wish. • Publish the ideas and/or speak, and be open.
  • 12. But It’s NOT Just About Ideas! • The title of this section used to be “Vision, Values, and Leadership.” And it still should. • Values make a big difference, and are a great way to both generate ideas, and to filter them. • You can prove this to yourself by learning about or recalling great business rivalries and articulating the differences in values, and results.
  • 13. Values Make A Difference - 1 • 3D food printing has three leading entrants. XYZ printers, ChefJet from 3D Systems and Foodini from Natural Machines • Spent hours with all three companies and their marketing managers. • XYZ and ChefJet examples were 100% candy, chocolate, cookies, and wedding cakes. 100%! • Natural Machines examples are 100% about “eating free healthy food” with fewer preservatives. • A world with XYZ and ChefJet is even more obese. • A world filled with Foodini is more healthy. • So I as of today I am one of the first three investors in NM.
  • 14. 3DSystems ChefJet – Sugar Skulls
  • 16. Values Make A Difference - 2 • Solar photovoltaics is a big industry and growing 100% a year, with many companies installing PV and manufacturers copying the same designs. • Existing solar is roof-mounted and ground-mounted. Out of sight, out of mind. • Everblaze is a company that has already created six new innovative designs that will take solar into new places, including evrTrees, which will put solar in the middle of cities, where people can see, touch, recharge, get shade, and converse adjacent to solar, and use photons. • My value of wanting people to SEE solar and interact with it, led to the creation of the evrTree, through the team. My value of helping farmers led to the creation of the evrPivot.
  • 17. evrTree – dream in progress
  • 18. Values Make A Difference - 3 • I have invested thousands of hours into Facebook. If the hours invested by users into Facebook were paid at minimum wage, this would come to over $500,000,000,000. • FB is valued at over $200 billion because FB packages your information and sells you. • My values are PRIVACY, security, and collaboration, and the five freedoms from “The Science of Liberty”, which informs the approach of Witkit as the first encrypted collaboration SaaS platform.
  • 19. Think “Resume”, “Wiki” and “Bio”. • Make sure that you have a great resume, a great Wikipedia entry, and a great bio. It’s better to live your life in such a way that other people write these about you; if only you know, then you are “pushing” vs. attracting. • Be part of organizations that are worth talks that TED, TEDx, BIL, and other groups want. • Seek to win awards.
  • 20. Think “Crowdsourcing” • A successful funding, whether from friends and family, VCs, or crowd-funding, is a right of passage. • Be a credible expert and leader of a community. Create a focused community on Facebook or other social media. Have good admin policies. • Do a simple Kickstarter for $25,000 to $500,000 to build your mailing list, name recognition, and reputation for delivering by succeeding.
  • 21. Go After Meaningful Hard Problems • Transition away from polluting fuels • Transition toward clean fuels • Reducing violence • Reducing obesity and overweight • Increasing peace, love, relationships • Increasing collaboration • Increasing safety, security, privacy
  • 22. My contact information • Alex Lightman • alex@witkit.com • 310-717-7745 • Feel free to friend or follow me on Witkit. • If you’d like to know more about Witkit, Natural Machines, or Everblaze, let’s talk.