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History
and
Evolution of
DIGITAL
MARKETING
Term "Digital Marketing' first used
Launch of 'Archie' first search
engine
First clickable
web-ad banner
Launch of Yahoo
First e-commerce transaction, over Net
market
And
Launch of smaller search engines likes
HotBot
Looksmart and
Alexa
launch of first social
media site,
SixDegrees.com
Birth of Google
Microsoft
launches MSN
Yahoo! launches
Yahoo! web search www.yahoo.com
Internet bubble bursts
SixDegrees.com shutdown
Smaller search engines wiped out
First mobile marketing campaign
(Universal Music)
Launch of
LinkedIn
Word-Press released
Launch of myspace
Gmail launches
Google goes public
Facebook goes live
Launch of YouTube
Microsoft launches MS Live Search
Twitter Launches
Amazon's e-commerce sales cross $10 billion
Split testing in marketing
Launch of Tumblr
Web streaming service Hulu founded
iPhone launches
China overtakes US in number of internet users
Spotify launches
Groupon goes live goes live
Google launches Instant for real time
search engine results
Google's Affiliate Network shutdown
Google Buzz Launches
WhatsApp Launches
Google Buzz shutdown
Launch of Google+ and Google Panda
Web use overtakes figures for TV viewership
among youth
Social Media budgets
up 64%
Google knowledge
Graph launched
Yahoo!
acquires
Tumblr
 Mobile excèdes PC internet usage
 Facebook Messenger app, tailored
as on LinkedIn, iWatch and
Facebook's Look Back launched
 Facebook acquires WhatsApp
Snap chat launches 'Discover'
feature
The rise of predictive analytics, wearable
tech and Content Marketing Facebook
launches 'Instant Articles'.
ARE YOU
UNDERSTAND
HISTORY
AND
EVOLUTION OF
“DIGITAL MARKETING”
We are one of the Best
DIGITAL
MARKETING
COMPANY
Iperi Digi - Digital Marketing Company
Chennai - 600090.
Mobile: +91 9176916754
www.iperidigi.com

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History and evolution of digital marketing