Establishing Focused Marketing Goals - WistiaFest 2015
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Establishing Focused Marketing Goals - WistiaFest 2015
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Establishing Focused Marketing Goals - WistiaFest 2015
- 1. @MACKFOGELSON focused #WISTIAFEST 2015 WORKSHOP with Mack Fogelson establishing marketing goals
- 2. WHAT ARE YOUR VIDEOS g h HELPING YOU ACCOMPLISH? @MACKFOGELSON
- 3. @MACKFOGELSON Oliver Emberton The more directions you’re being pulled in, the less you’ll travel. “ “
- 4. time to get focused SO THAT YOU CAN PRODUCE GREAT VIDEOS @MACKFOGELSON that will help your company accomplish big things. https://download.unsplash.com/photo-1421986527537-888d998adb74
- 5. @MACKFOGELSON AND ALSO SO THAT YOU CAN ALIGN YOUR TEAMS and work toward the same overarching goals. https://download.unsplash.com/photo-1415889678233-eb900aeee9e1
- 6. THE FOCUS CANVAS g h TO HELP YOU FOCUS AND STUFF @MACKFOGELSON
- 8. THERE ARE 8 PARTS g h TO THE FOCUS CANVAS @MACKFOGELSON
- 9. YOUR FOCUS CANVAS TIMEFRAME @MACKFOGELSON Refresh your Focus Canvas every three to four months.1
- 10. YOUR MEANING BEYOND MONEY @MACKFOGELSON Why your company exists beyond making a profit.2
- 11. WHY YOU’RE DIFFERENT @MACKFOGELSON These characteristics inform your value. 3
- 12. THE VALUE YOUR COMPANY PROVIDES @MACKFOGELSON Your value must be unique to your company.4
- 13. WHAT YOU’RE TRYING TO ACCOMPLISH @MACKFOGELSON The business & brand goals that are part of the overarching vision. 5
- 14. WHO YOUR CUSTOMERS ARE @MACKFOGELSON The people you’re providing value to and connecting with. 6
- 15. HOW YOU’RE HELPING YOUR CUSTOMERS @MACKFOGELSON The questions you’re answering and the value you’re delivering. 7
- 16. WHAT’S IMPORTANT NOW @MACKFOGELSON What you’re focusing on in the short-term to accomplish goals. 8
- 17. TODAY WE WILL FOCUS g h IN-DEPTH ON 3 PIECES OF THE CANVAS @MACKFOGELSON
- 18. @MACKFOGELSON YOUR MEANING BEYOND MONEY WHAT YOU’RE GOING TO ACCOMPLISH WHAT’S IMPORTANT NOW 2 5 8
- 19. THE ORANGE SLIDE g h MEANS APPLY STUFF TO YOUR CANVAS @MACKFOGELSON
- 20. OK KIDS g h LET’S GET THIS PARTY STARTED @MACKFOGELSON
- 21. YOUR FOCUS CANVAS TIMEFRAME @MACKFOGELSON Refresh your Focus Canvas every three to four months.1
- 22. YOUR MEANING BEYOND MONEY @MACKFOGELSON Why your company exists beyond making a profit.2
- 23. @MACKFOGELSON Brian Solis Companies with a higher purpose are more profitable than those that just think about the bottom line. “ “
- 24. pho @MACKFOGELSON meaning beyond money This is the stuff that earns a community, makes for happier employees, and provides a strategic advantage over your competition. https://download.unsplash.com/photo-1431391284046-6951bdb680c9
- 25. PATAGONIA’S MEANING BEYOND MONEY @MACKFOGELSON is working to be a responsible company: both socially and environmentally.
- 26. OK, kids g h LET’S WATCH A VIDEO @MACKFOGELSON
- 28. @MACKFOGELSON
- 29. GOLDIEBLOX’S MEANING BEYOND MONEY @MACKFOGELSON is helping girls develop an affinity for science, technology, and engineering.
- 30. OK, kids g h LET’S WATCH ANOTHER VIDEO @MACKFOGELSON
- 32. TRAVELING VINEYARD’S MEANING BEYOND MONEY @MACKFOGELSON is helping people find more satisfaction in their lives.
- 33. OK, kids g h LET’S WATCH ONE MORE VIDEO @MACKFOGELSON
- 35. YOUR MEANING g h DOESN’T HAVE TO BE A WORLDLY CAUSE @MACKFOGELSON
- 37. WHY YOU’RE DIFFERENT @MACKFOGELSON These characteristics inform your value. 3
- 38. THE VALUE YOUR COMPANY PROVIDES @MACKFOGELSON Your value must be unique to your company.4
- 39. VALUE & USP RESOURCES https://strategyzer.com/value-proposition-design @MACKFOGELSON http://www.forbes.com/sites/theyec/2015/04/22/how-to-craft-the-ultimate-60-second-startup-pitch/ http://conversionxl.com/value-proposition-examples-how-to-create/ http://www.helpscout.net/blog/value-proposition/
- 40. NOW iT’S YOUR TURN g h TO APPLY STUFF TO YOUR CANVAS @MACKFOGELSON
- 41. OK KIDS g h LET’S KEEP THIS PARTY GOING @MACKFOGELSON
- 42. WHAT YOU’RE TRYING TO ACCOMPLISH @MACKFOGELSON The business & brand goals that are part of the overarching vision. 5
- 43. THIS IS EXACTLY g h WHY GOALS ARE SO IMPORTANT @MACKFOGELSON
- 46. TACTICS WORK TOWARD THE COMPANY YOU WANT TO BECOME GOALS DETERMINE STRATEGY THAT DRIVES TACTICS CORE MEANING DRIVES MARKETING GOALS @MACKFOGELSON
- 47. THERE ARE 3 g h TYPES OF GOALS YOU NEED TO IDENTIFY @MACKFOGELSON
- 48. VISIONARY GOAL WHAT IS THE VISIONARY GOAL OF YOUR COMPANY? @MACKFOGELSON What does your company want to accomplish over the next 2-3 years?
- 49. BUSINESS GOALS WHAT ARE YOUR COMPANY’S REVENUE GOALS? @MACKFOGELSON What are the quantitative benchmarks your team must reach?
- 50. BRAND GOALS WHO IS THE COMPANY YOU WANT TO BECOME? @MACKFOGELSON What are the qualitative benchmarks for which you’re held accountable?
- 51. exercise time LET’S WORK THROUGH SOME STUFF @MACKFOGELSON so that you can identify goals for your team.
- 55. NOW iT’S YOUR TURN g h TO APPLY STUFF TO YOUR CANVAS @MACKFOGELSON
- 56. WHO YOUR CUSTOMERS ARE @MACKFOGELSON The people you’re providing value to and connecting with. 6
- 58. HOW YOU’RE HELPING YOUR CUSTOMERS @MACKFOGELSON The questions you’re answering and the value you’re delivering. 7
- 60. WHAT’S IMPORTANT NOW @MACKFOGELSON What you’re focusing on in the short-term to accomplish goals. 8
- 61. exercise time LET’S WORK THROUGH SOME LISTS @MACKFOGELSON so that you can identify challenges and opportunities for your team.
- 62. @MACKFOGELSON
- 63. HOW THE HECK g h DO I PICK WHAT’S IMPORTANT NOW? @MACKFOGELSON
- 64. BEWARE OF SHINY THINGS @MACKFOGELSON http://www.gratisography.com/
- 65. NOW iT’S YOUR TURN g h TO APPLY STUFF TO YOUR CANVAS @MACKFOGELSON
- 67. AS YOU LEAVE g h BE SURE TO REMEMBER THIS STUFF @MACKFOGELSON