To summarize the key points: 1. When starting an unsuccessful startup, incorporate cheaply for $1000 and get a domain name for $10. Hosting will cost $10-50 per month. 2. The most important lessons are to get the core idea right from the beginning and fix problems by simplifying rather than adding more features or complexity. 3. Have clarity in the purpose, language, and value of participation. Explain simply what problem is being solved and why someone would want to use the product or service. Avoid technical jargon. The goal should be solving a problem, not just being another social network.

1. how to run an unsuccessful startup

2. some lessons

3. practicalities

4. incorporate $1000 corporationcentre.ca

5. domain name $10 godaddy.com

6. hosting $10-50/month dreamhost.com

7. building blocks

8. idea

9. back-end developer

10. designer

11. integrator

12. integrator ≠ designer

13. business plan:

14. is it useful?

15. LESSONS

16. get the core right

17. it will take waaaaaaaaaay longer

18. don't fix it with more

19. fix it with less

20. THE BIG LESSON:

21. CLARITY

23. wikipedia: “The free encyclopedia that anyone can edit.”

24. librivox: "LibriVox volunteers records chapters of books in the public domain and publish the audio files on the internet."

25. collectik: “like mixtapes for podcasts”

26. what?

27. problems:

28. what is a mixtape?

29. what is a podcast?

30. what does it do?

31. why do I want to use this?

32. 2. clarity of: LANGUAGE

33. words to avoid:

34. aggregate

35. RSS

36. web 2.0

37. social software

38. social network

39. user-generated content

40. tagging

41. mash-up

42. feeds

43. dynamically generated

44. ruby on rails

45. python

46. good language rule:

47. would hugh’s mum understand?

48. 3. clarity of: PARTICIPATION

49. what does it do for me?

50. right now I use:

51. twitter

52. flickr

53. del.icio.us

54. wikitravel

55. collectik

56. wikipedia

57. blogs (x 5)

58. cursor.org

59. email (x 7)

60. linked-in

61. libirvox

62. apple help forums

63. technorati

64. youtube

65. vox

66. … etc.

67. LESSON:

68. i don't want another social network.

69. i want to solve a problem.

70. if you solve it, you will succeed.

71. maybe.

72. hughmcguire.net