2011 VPPR Training
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The document summarizes the agenda for a Toastmasters leadership institute for vice presidents of public relations. It includes an icebreaker exercise, a discussion of the district and club success plan, an overview of public relations, Toastmasters rebranding efforts, and an exercise on where leaders are made. Attendees are reminded to fill out paperwork to get credit for attending.
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2011 VPPR Training
- 1. District 36 Division A Toastmasters Leadership Institute
- 2. Vice President for Public Relations Beth Stinson, DTM
- 3. Tonight’s Agenda Welcome and House Keeping Icebreaker Exercise District 36 and the Club Success Plan What is Public Relations? Toastmasters Rebranding Where Leaders are Made Exercise
- 4. Thanks for being here! Cell phones off please Fill out paperwork to get credit
- 5. Ice Breaker Take a card and think of a Toastmaster related caption.
- 6. District 36 Business A new year Fall contests Area Governor
- 7. DCP – Distinguished Club Plan 1. Two CC Awards 7. Four new members 2. Two more CCs 8. Four more new 3. One AC Award members 4. One more AC 9. Four officers trained 5. One CL/AL/DTM twice 6. One more 10.One semi report and CL/AL/DTM one officers list
- 8. What is Public Relations?
- 9. Target Your Audience Demographics Target club members you want Understand your competition
- 10. Reaching your Target Audience Digital Social Media Cloud sharing Traditional
- 11. Break
- 12. What is a Brand?
- 13. Components of Toastmasters Brand Tagline Vision Core Values Visual Elements Message
- 14. Tagline Where Leaders are Made
- 15. Vision Toastmasters International empowers people to achieve their full potential and realize their dreams. Through our member clubs, people throughout the world can improve their communication and leadership skills, and find the courage to change.
- 16. Core Values Integrity Dedication to Excellence Service to the Member Respect for the Individual
- 18. Messaging Your elevator pitch about Toastmasters
- 20. Pencils and Paper 3 things Toastmasters helped you accomplish Tell one great story that is personal, compelling, and represents Toastmasters
- 21. Brand Manual
- 22. Questions?
Notes de l'éditeur
- Promote your club internally and externally Internally to:Your existing club membersDistrict officersAnnounce upcoming events and programsAsk for contributions for club newsletters, club websites, and the District websitePhotosArticlesSuccess StoriesAttend meetings and greet members and guestsAttend club executive council meetingsExternally to:Local mediaCommunityOther clubsPromote club to local media Produce a club newsletter and/or website Promote membership programs Attend other Toastmasters events Attend TLI Identify and prepare your successor for office
- The word branding began simply as a way to tell one person's cattle from another by means of a hot iron stamp. The word brand has continued to evolve to encompass identity — it affects the personality of a product, company or service.A brand can take many forms, including a name, sign, symbol, color combination or slogan. The American Marketing Association defines a brand as a "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. A concept brand is a brand that is associated with an abstract concept, like being greenor recycling, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.Nike – what do you think of? Concept or commodity?Breast Cancer Awareness - Concept or commodity?McDonalds - Concept or commodity?Apple - Concept or commodity?Toastmasters?So a brand is made up of more than just a logo, right? It has an idea behind it. It has a tag line. It has a story, sponsors, and more.
- A brand is an identity. And for a long time Toastmasters has not had a solid identity. Every club, every area, every district has a different theme and logo. Toastmasters International had a different theme every year. No one knew what toastmasters did. When you see the golden arches you know what to expect. So TI launched a branding initiative you can read all about it online. The main idea is to get everyone focused on saying the same thing. We are ambassadors of the same message. To get in sync and send a consistent message, TI has new graphics, a new logo, a new tag line, new colors, and a new pitch.
- Tagline
- Logo, templates, color set, graphics, stock photos, font faces
- Everyone is an ambassador for Toastmasters and to talk about our organization we need to have a similar message, but a personal one that is targeted to our listeners. For our last exercise tonight we are going to write a first draft of your elevator pitch for Toastmasters. An elevator pitch should be a 15 - 30 speech. You can have different lengths and different stories.Describe three things that the Toastmasters International program helped you accomplish over the past year and the impact of these accomplishments.Tell one great story about the work you do in Toastmasters that is personal, compelling and representative of the Toastmasters’ organizational purpose.
- This is your new best friend. It has all you need to re-brand your website, your business cards, your stationary, and every your written communication.