Short Talk on the ROI of UX | UXPH June 2015
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A quick talk on the ROI (Return of Investment) of UX presented at Globe Labs Valero Makati for the UXPH community on June 27, 2015.
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Short Talk on the ROI of UX | UXPH June 2015
- 1. Once upon a time in a check out process far far away…
- 9. $300,000,000 An additional of revenue on the first year
- 10. $300,000,000 Button Story By Jared Spool http://www.uie.com/articles/ three_hund_million_button/
- 11. ROI of UX The Return of Investment of User Experience
- 12. Mica Diaz de Rivera User Experience Supervisor OLX Philippines
- 13. Return of Investment (ROI) the benefit to the investor resulting from an investment of some resource.
- 14. User Experience (UX) the overall experience of a person using a product such as a website or computer applicaBon especially in terms of how easy pleasing it is to use UX to really mean User Experience Design/ Research/ Testing
- 15. Have you ever heard your boss, your client, or anyone ask you “Do we really need to do this UX thing? What do we get from doing this? How Sulit is it?” How do you answer and jusBfy UX? Let me help you out with answering that quesBon.
- 17. The problem only gets worse as IT grows ubiquitous. This year, organizations and governments will spend an estimated $1 trillion on IT hardware, software, and services worldwide. Of the IT projects that are initiated, from 5 to 15 percent will be abandoned before or shortly after delivery as hopelessly inadequate. Many others will arrive late and over budget or require massive reworking. Few IT projects, in other words, truly succeed.
- 18. The average company spends about 4 to 5 percent of revenue on information technology, with those that are highly IT dependent--such as financial and telecommunications companies-- spending more than 10 percent on it. In other words, IT is now one of the largest corporate expenses outside employee costs. Much of that money goes into hardware and software upgrades, software license fees, and so forth, but a big chunk is for new software projects meant to create a better future for the organization and its customers.
- 19. In fact, studies have shown that software specialists spend about 40 to 50 percent of their time on avoidable rework rather thanon what they call value- added work, which is basically work that's done right the first time.
- 20. “Do we really need to do this UX thing? What do we get from doing this? Is it really worth it?”
- 21. Badly defined requirements Poor Communication among customers, developers, and users Stakeholder poliBcs Reasons Why Projects Fail
- 22. User Research Storyboarding, Prototyping, and Personas User Testing and Iteration How UX Help Projects Succeed
- 23. “Do we really need to do this UX thing? What do we get from doing this? How Sulit is it?” YES
- 24. “Do we really need to do this UX thing? What do we get from doing this? How Sulit is it?”
- 25. Investment Cost of User Experience Design and Research
- 26. Time & Money
- 27. Investment Gains of User Experience Design and Research
- 28. “Do we really need to do this UX thing? What do we get from doing this? How Sulit is it?”
- 29. • Improve Performance • Increase Exposure • Improve Credibility • Reduce Resource Burden • Increase Sales
- 30. “Do we really need to do this UX thing? What do we get from doing this? How Sulit is it?”
- 31. Calculating UX ROI The Return of Investment of User Experience
- 32. • Improve Performance • Increase Exposure • Improve Credibility • Reduce Resource Burden • Increase Sales
- 33. • Improve Performance • Increase Exposure • Improve Credibility • Reduce Resource Burden • Increase Sales Goals
- 34. • Improve Performance • Increase Exposure • Improve Credibility • Reduce Resource Burden • Increase Sales Goals Measurement • Reduce number of user errors • Increase ease of use • Increase ease of learning • Increase traffic/ audience size • Increase number of return visitors when appropriate (retain users) • Increase number of new visitors (attract users) • Increase number of visits from search • Increase user satisfaction • Increase trust in the system Increase number of visits referral • Reduce development costs • Reduce development time • Reduce maintenance costs • Reduce redesign costs • Decrease support costs • Reduce training needed • Reduce documentation costs • Increase transactions/ purchases • Increase product sales
- 35. Have a baseline - a before and after to see the difference and measure effect. Source data to which you base your assumptions. Gathered through Analytics, User Testing, or with other UX Research methods that gather measurement.
- 36. A Magic One-Size- Fits-All formula for the ROI of UX) It does not exist. Track what you can or track your own!
- 37. • Improve Performance • Increase Exposure • Improve Credibility • Reduce Resource Burden • Increase Sales Goals Analytics/Testing • Reduce number of user errors • Increase ease of use • Increase ease of learning • Increase traffic/ audience size • Increase number of return visitors when appropriate (retain users) • Increase number of new visitors (attract users) • Increase number of visits from search • Increase user satisfaction • Increase trust in the system Increase number of visits referral • Reduce development costs • Reduce development time • Reduce maintenance costs • Reduce redesign costs • Decrease support costs • Reduce training needed • Reduce documentation costs • Increase transactions/ purchases • Increase product sales
- 38. • Improve Performance • Increase Exposure • Improve Credibility • Reduce Resource Burden • Increase Sales Goals Survey and other Methods • Reduce number of user errors • Increase ease of use • Increase ease of learning • Increase traffic/ audience size • Increase number of return visitors when appropriate (retain users) • Increase number of new visitors (attract users) • Increase number of visits from search • Increase user satisfaction • Increase trust in the system Increase number of visits referral • Reduce development costs • Reduce development time • Reduce maintenance costs • Reduce redesign costs • Decrease support costs • Reduce training needed • Reduce documentation costs • Increase transactions/ purchases • Increase product sales
- 39. • Improve Performance • Increase Exposure • Improve Credibility • Reduce Resource Burden • Increase Sales Goals Research • Reduce number of user errors • Increase ease of use • Increase ease of learning • Increase traffic/ audience size • Increase number of return visitors when appropriate (retain users) • Increase number of new visitors (attract users) • Increase number of visits from search • Increase user satisfaction • Increase trust in the system Increase number of visits referral • Reduce development costs • Reduce development time • Reduce maintenance costs • Reduce redesign costs • Decrease support costs • Reduce training needed • Reduce documentation costs • Increase transactions/ purchases • Increase product sales
- 40. “Do we really need to do this UX thing? What do we get from doing this? How Sulit is it?”
- 41. User Research Storyboarding, Prototyping, and Personas User Testing and Iteration How UX Help Projects Succeed
- 42. “Do we really need to do this UX thing? What do we get from doing this? How Sulit is it?”
- 43. • Improve Performance • Increase Exposure • Improve Credibility • Reduce Resource Burden • Increase Sales
- 44. “Do we really need to do this UX thing? What do we get from doing this? How Sulit is it?”
- 45. • Improve Performance • Increase Exposure • Improve Credibility • Reduce Resource Burden • Increase Sales Goals Measurement • Reduce number of user errors • Increase ease of use • Increase ease of learning • Increase traffic/ audience size • Increase number of return visitors when appropriate (retain users) • Increase number of new visitors (attract users) • Increase number of visits from search • Increase user satisfaction • Increase trust in the system Increase number of visits referral • Reduce development costs • Reduce development time • Reduce maintenance costs • Reduce redesign costs • Decrease support costs • Reduce training needed • Reduce documentation costs • Increase transactions/ purchases • Increase product sales
- 46. Take the plunge into UX. Understand the tools, use its different methods, and measure, measure, measure.
- 47. Mica and Perry the Platypus says Thanks for listening! Twi%er: @Micael Facebook: 2.com/Micael