Why Branding Matters? Branding is a state of mind! Products Vs. Brands Brand Life Cycle The Psychology of Colours Colour Influence, impression and Feeling

2. Mehdi Mahfoud
 Ceo & Founder of Tassili Consultancy & Training
 PRINCE2 Registered practitioner, UK
 MPM Master Project Manager, AAPM, USA
 CSMA Certified Strategic Management Analyst IMCB, USA
 Member of international Board of standards IBS, AAPM,USA
 MSc in Project Management- Management school of Lancaster university in UK
(LUMS).UK
 BSc Petroleum Engineering. Libya.
 Stakeholders management
 Extensive experience in project management consultancy, risk management,
problem solving and training in business & PM soft skills both in Libya and United
Kingdom.
 Previously Special Advisor to H.E. Ambassador of South Korea in Libya on Energy,
Economy and PD.

3. Why Branding matters?
 Lesson one:
“All beloved brands started as products”

4. Why Branding matters?
 Lesson Two:
“you may need a product, BUT you will want a
brand”

5. Why Branding matters?
 Lesson Three:
“if you are to stay, Aim for a presence (brand)
not a season sell (product)”

6. Why Branding matters?
 Lesson Four:
“Product = Function Brand = Emotion”

7. Rational Vs. Habit
Human Nature!
 I may need a cup of coffee, but I
personally want to get it at Starbucks.

8. Brands Vs. Products

9. Difference Between a Product and a Brand?
 Products perform a function.
- Products are all about what they do for
people.
- Have properties that when combined
together do something for customers!
 Products fulfill a customer’s needs.

10.  Brands offer an emotion
 Brand’s impression lasts longer than a product
(solution to an exceptional problem)
- Brands offer a Promise and/or an Emotion
- Humans get emotionally attached to brands (via
products).
- Brands are about how they make people feel
(leaving an impression/Feeling)
- Brands fulfill a customer’s wants/Desires.
Difference Between a Product and a Brand?

11. Brand Lifecycle (Customer-centered)

12. The Psychology of Colours

13. Colour can improve!

14. How Influential is colour?
Canadian plastic-card maker Colourfast

15. Blue!
 Secure
 Calm
 Honest
 Strong
 Caring
 Trustworthy

16. Red!
 Energy
 Love
 Exciting
 Action
 Passionate
 Bold

17. Orange!
 Happy
 Affordable
 Sociable
 Friendly

18. Yellow!
 Logical
 playful
 optimistic
 Thinking
 Forward
 Confident

19. Green!
 Natural
 Growth
 Organic
 Fresh
 Caring
 Earth

20. Purple!
 Imaginative
 Creative
 Nostalgic

21. Black!
 Sophistication
 Luxury
 Authority
 Formal
 Seductive

22. Workshop Question
 Do you think your brand’s reflects both
yours and customer’s
perception/Feeling?

23. If you would like to explore our top solutions to strategic branding or building
your organization’s brand let us hear from you!
www.TassiliLibya.com
Info@TassiliLibya.com