Your Digital Brand: Building a Powerful Website
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Confused about website technology and how you can use it to market your business? Want to learn what goes into building a powerful website?
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Your Digital Brand: Building a Powerful Website
- 1. Your Digital Brand: Building a Powerful Website www.MadMarketeer.com [email_address] “ Making Sense of Marketing Madness”
- 2. Mad Marketeer ... Are you confused by the “Universe of Marketing Possibilities”? At Mad Marketeer, we help you make sense of the marketing madness!
- 7. Content Types and Challenges
- 12. Designing Your Logo The impact on your “look and feel”
- 13. Before After * Note: MMA changed its logo and the name of the business to Cerenade.
- 14. New Designs
- 15. Taglines “ Sharing Business. Giving Back.” “ How business takes form.” “ Build. Empower. Inspire.” “ Caring for your senior needs.” “ Be the community of change.”
- 16. Design Challenges and Solutions Design = The “look and feel” of your website
- 17. Before: Texas Workforce Solutions Challenge : cluttered and messaging not compelling to user
- 18. After: Texas Workforce Solutions Solution : “Communicate Your Brand” Workshop: 1. Create a compelling “story” that reflects your strengths 2. Ensure clear, consistent messaging that highlights differentiators 3. Understand constituent trigger points and develop effective messaging 4. Build information framework and navigation Result: Clearer design Relevant messaging Focus on customer service
- 19. Before: The Prospice Group Corp. Challenge : low budget looking design & logo, weak messaging
- 20. After: The Prospice Group Corp. Solution : “Portray Your Brand” Workshop: 1. Create “brand-able” elements 2. Identify visual approach 3. Explore use of color, fonts, and images Result: Professional “big business” design Memorable branding/logo Lots of content; easy to navigate
- 21. Before: The F.A.S.T. Project Challenge : template design, no messaging, not professional looking
- 22. After: The F.A.S.T. Project Solution : “Optimize Your Website” Workshop: 1. Focus site around one, clear objective 2. Quickly communicate purpose 3. Include credibility indicators 4. Ensure information flow is natural and intuitive Result: “Fun” design that appeals to youth Clear focus on student sign ups Purpose communicated in less than 20 seconds Photos, testimonials, resources provide credibility Extremely simple to navigate
- 23. New Designs Variety of styles and formats!
- 27. New Design: We The People Speak Blog
- 28. Website Infrastructure Two Methods to Compare
- 37. Merging Website Design and PowerSite Infrastructure Building a Powerful Website!
- 38. Customized Design Change text whenever you want! Videos and Avatars
- 39. Polls Email Sign Up
- 40. Easy to Create External Links Easy to Create Internal Links No Tech Skills Req’d to Change Images
- 41. Customized Menu (drop downs also available) Flash Animation
- 42. Create a Form and capture information at the same time users vote! Vote
- 43. Build a Form Collect the Information in a Database
- 44. Online Surveys
- 45. Sign-up for Classes Pay Online
- 46. Submit Employment Information Download Resume & Cover Letter
- 47. “ Members Only” password- protected area