From Distribution to Discovery: Using Data to Enrich Content and Improve Recommendations
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For over 500 years educational publishing has been about packaging and distributing knowledge to people. But in today's digital world we often have to much content and choice. In this world discovery is rapidly becoming the biggest problem for both content providers and consumers. Essentially, how do we as an industry make sure the right content surfaces to the right person, at the right time? And how do we achieve it in a world where control of the value chain increasingly resides with giants like Amazon or Google.
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From Distribution to Discovery: Using Data to Enrich Content and Improve Recommendations
- 1. From Distribution to Discovery Venture Path Final 2015 EdTech All Star 2015 Seed Cohort 2015 Cohort Alumnus Best New EdTech Startup 2015 Innovation Track 2015 Intelligent Data Insights Winner 2016
- 3. Some of the people we work with Providers Applications
- 8. Information consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention Herbert Simon, 1971
- 10. largest search engine 2nd use it for education 1,5bn unique users each month 50% of views from devices 38% New formats like online video are disrupting media Source: YouTube 2015
- 11. Do you know this guy?
- 12. Digital overtakes physical, streaming eats download Source: IFPI
- 13. The beginning of the end for content ownership Content as a Product Content as a Service Owning content Consuming content
- 15. In a world of too much information, discovery is more important than distribution Joi Ito, 2014
- 16. Today’s agendaDiscovery is moving from search to social Search Social
- 17. Recommendations are already a big business Spends +$175m per year More than +200 Employees
- 18. Today’s agenda+50% programs are watched due to recommendations
- 19. From classification to multidimensional fingerprints Classification Fingerprints Designed for a physical world of storage Prepared for digital needs
- 20. The History of Filmmaking Add to Share More 9,063 1 4 2,091,825Subscribe Technology Today 3:22 / 10:43 by Film Buff News 1,034,190 views The Golden Age of the Silver Screen Cast in Bronze Techniques and methods of classic filmmaking Up Next Upload<!-- Content Metadata --> Title=“The History of Filmmaking” Description=“The history of film began in the 1890s, when motion picture cameras were invented.” Keywords=“Hollywood, special effects, D. W. Griffith, World War II, cinemas, film, feature films, Charlie Chaplin, movie stars, Nickelodeon, film industry, studios, Lighting, continuity, commercials” Content Format=“video” Duration=“00:10:43” Type=“self-study” Skills=“watching, listening” =“science, biology” =“English” =“KS4, KS5” core” 1” ” Because great data increases the value of content
- 21. Hollywood D. W. Griffith Feature Film The History of Filmmaking Special Effects Cinemas World War II And where normal metadata lacks context
- 22. work place person related toHollywood D. W. Griffith Feature Film Propaganda The History of Filmmaking technique Special Effects utility Cinemas World War IIevent Film Production Mass Media Popular Culture Manipulation related to broader broader Film Directorbroader broader broader broader We can now connect to rich semantic and linked data
- 23. Exploring connections narrowly and broadly Keywords and entities navigated to directly Hollywood Mass Media Similarities Conceptualities Concepts and alignments navigated to laterally The History of Film-making Special Effects Cinemas Popular Culture Manipulation Propaganda
- 24. Wikipedia graph data Relationships between art history articles on Wikipedia, by Arends, Froschauer, Goldfarb & Merkl, 2015
- 25. Goal: Help users discover more valuable content Deliver better engagement and retention, while maximizing diversity Power recommendations
- 26. What is a good recommendation? Relevance Popularity Context
- 29. Data is the new oil
- 30. The publishing world is full of lore about what sells and what gets read, but precious little of the lore is informed by data and analysis. Harvard Business Review, 2015
- 31. Content User Data goes both ways Data
- 32. EnrichmentCreation CurationAlignment Distribution The traditional value chain
- 33. The new value chain Discovery Feedback
- 34. Dynamic Data Smarter Discovery Better Outcomes Three things to take away from today
- 35. @bibblio_orgbibblio.org Mads Holmen CEO & Founder @madsholmen Tel +44 (0) 7726 017614 mads@bibblio.org Thank you
Editor's Notes
- Bibblio believes that smart discovery of learning content will improve levels of learner engagement, and boost the efficiency of editorial staff and educators worldwide.
- Bibblio believes that smart discovery of learning content will improve levels of learner engagement, and boost the efficiency of editorial staff and educators worldwide.
- Bibblio operates in a world that may still be new to some of you, so allow me to provide a few numbers to set the scene. Did you know that the top 25 creators of knowledge on YouTube have over 66 million subscribers? Or that in the last 30 days they have generated almost 290 million views. That is the equivalent of 35 million university lectures. The man on the right is Michael Stevens… he is the most famous of the EduTubers. His 3 channels Vsauce have 12,5m combined subscribers and have generated almost 1,5bn views. Now the real backdrop of these numbers of course, is that just 4 years ago Vsauce and almost all the other channels in the top 25 didn’t even exist yet.
- However, sales of permanent downloads through services such as Apple’s iTunes - which fell for the first time last year - declined by 8pc. Edgar Berger, chairman and CEO of Sony Music Entertainment International, called this “a tipping point in the industry”. While downloads still account for 52pc of total digital revenues, “streaming has overtaken downloads in 37 markets”.
- Bibblio believes that smart discovery of learning content will improve levels of learner engagement, and boost the efficiency of editorial staff and educators worldwide.
- Bibblio believes that smart discovery of learning content will improve levels of learner engagement, and boost the efficiency of editorial staff and educators worldwide.
- Bibblio believes that smart discovery of learning content will improve levels of learner engagement, and boost the efficiency of editorial staff and educators worldwide.