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Bibblio - SEPA Copenhagen / Nov 2017
1.
Recommended for you
Related Recent Liked Recommendations you can trust
2.
WHAT IS BIBBLIO?
3.
PUSH CONTENT GET GOINGCONTENT IS UNDERSTOOD PICK
A MODULE RECOMMENDATION AS A SERVICE
4.
โ โ THE WAR
FOR ATTENTION Information consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention. Herbert Simon, 1971
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+10,000,000,000 hours a week
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Algorithms decide for us
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+80% of time spent
comes from algorithmic recommendations
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IT EVEN COMPETES
WITH SLEEP
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We think the
combined effects of personalisation and recommendations earn us more than $1bn per year โ โ RECOMMENDATIONS ARE KEY
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CONTENT BEHAVIOUR USER METADATA STRUCTURAL DATA TOPIC
MODELLING SESSION PATTERNS USER CONVERSIONS CONTENT POPULARITY GOALS DEMOGRAPHICS TRIBES INTERESTS THE INGREDIENTS OF GOOD RECOMMENDATION
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MORE USERS SMARTER ALGORITHMS MORE DATABETTER
OUTCOMES THE ENGINE GETS SMARTER EVERY DAY
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35% of Amazon.comโs
total revenue is generated by its recommendation engineโ โ RECOMMENDATION SHOWS ON THE BOTTOM LINE
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RECOMMENDATIONS SERVES CUSTOMERS ACROSS
MULTIPLE TOUCHPOINTS Personal Homepage Product Pages Emails & Newsletters
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People pay for value,
not content
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