How to start a Startup - Sam Altman

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The document discusses key aspects of starting a successful startup, including assembling the right team, relentless execution, and maintaining intensity and momentum. It emphasizes that the CEO's main responsibilities are setting vision, fundraising, evangelizing the product, hiring and managing staff, and ensuring execution. Sales are also highlighted as crucial for generating revenue and fixing any issues.

Petites entreprises & entrepreunariat

How to Start a Startup
SAM ALTMAN
President, Y Combinator
@sama
sam@ycombinator.com
IDEAS, PRODUCTS, TEAMS AND EXECUTION PART II

3. Team
1. Idea 2. Product 3. Team 4. Execution

A. Cofounders
1. Idea 2. Product 3. Team 4. Execution

Relentlessly
Resourceful
1. Idea 2. Product 3. Team 4. Execution

Know your cofounders
1. Idea 2. Product 3. Team 4. Execution

B. Try not to hire
1. Idea 2. Product 3. Team 4. Execution

C. Get the best people
1. Idea 2. Product 3. Team 4. Execution

Mediocre engineers do not build
great companies
2. Product 3. Team 4. Execution
1. Idea

! Are they smart?
! Do they get things done?
! Do I want to spend a lot of time around them?
1. Idea 2. Product 3. Team 4. Execution

! Good communication skills
! Manically determined
! Pass the animal test
! Would feel comfortable reporting to them
2. Product 3. Team 4. Execution
Also:
1. Idea

D. You’ve hired -
the best -
now keep
them around!
1. Idea 2. Product 3. Team 4. Execution

E. Fire fast
1. Idea 2. Product 3. Team 4. Execution

4. Execution
1. Idea 2. Product 3. Team 4. Execution

The CEO has five jobs
! Set the vision
! Raise money
! Evangelize
! Hire and manage
! Make sure the entire company executes
2. Product 3. Team 4. Execution
1. Idea

Can you get it done?
Focus
2. Product 3. Team 4. Execution
1. Idea

Can you get it done?
! Focus
! What are you spending time and money on?
! What are the two or three most important things?
2. Product 3. Team 4. Execution
1. Idea

Can you get it done?
! Focus
! Say no. A lot.
! Set overarching goals. Repeat them.
! Communicate.
2. Product 3. Team 4. Execution
1. Idea

Can you get it done?
! Focus
! Maintain growth and momentum.
! Work together in person.
2. Product 3. Team 4. Execution
1. Idea

Can you get it done?
Intensity
2. Product 3. Team 4. Execution
1. Idea

Can you get it done?
! Intensity
! Relentless operating rhythm
! Obsession with Execution Quality
! Bias towards action
2. Product 3. Team 4. Execution
1. Idea

Every time you talk to them,
they've gotten new
things done.
2. Product 3. Team 4. Execution
1. Idea

Can you get it done?
! Intensity
! Quick
! Do whatever it takes
! Show up
! Don’t give up
! Be courageous
2. Product 3. Team 4. Execution
1. Idea

Always keep momentum.
2. Product 3. Team 4. Execution
1. Idea

Always keep growing.
2. Product 3. Team 4. Execution
1. Idea

Sales fix everything
2. Product 3. Team 4. Execution
1. Idea

Set an operating rhythm
! Shipping product
! Launching new features
! Reviewing/reporting metrics and milestones
2. Product 3. Team 4. Execution
1. Idea

The competitor to be feared is one
who never bothers about you at all,
but goes on making his own
business better all the time.
2. Product 3. Team 4. Execution
1. Idea
”!
“!
HFeonrrdy

more
Don’t spend more
money than you
have.
2. Product 3. Team 4. Execution
1. Idea

Generate revenue
early on.
2. Product 3. Team 4. Execution
1. Idea

Profitagbrilaistyp within
2. Product 3. Team 4. Execution
1. Idea

2. Product 3. Team 4. Execution
Deals
Build a great
product
1. Idea

Deals
Develop a personal
connection
2. Product 3. Team 4. Execution
1. Idea

2. Product 3. Team 4. Execution
Deals
Have a competitive
dynamic
1. Idea

Deals
Be persistent
2. Product 3. Team 4. Execution
1. Idea
ppeerrssiisstteenntt persistent

2. Product 3. Team 4. Execution
Deals
Ask for what you
want
1. Idea

Get a sales and
marketing engine
going
2. Product 3. Team 4. Execution
1. Idea

Sales and marketing: do it yourself
! Identifying key marketing messages
! Developing tight relationships with journalists
! Learn how users decide to use or buy your
product
2. Product 3. Team 4. Execution
1. Idea

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1. How to Start a Startup SAM ALTMAN President, Y Combinator @sama sam@ycombinator.com IDEAS, PRODUCTS, TEAMS AND EXECUTION PART II

2. 1. Idea 2. Product 3. Team 4. Execution

3. 3. Team 1. Idea 2. Product 3. Team 4. Execution

4. A. Cofounders 1. Idea 2. Product 3. Team 4. Execution

5. Relentlessly Resourceful 1. Idea 2. Product 3. Team 4. Execution

6. 1. Idea 2. Product 3. Team 4. Execution

7. Know your cofounders 1. Idea 2. Product 3. Team 4. Execution

8. B. Try not to hire 1. Idea 2. Product 3. Team 4. Execution

9. C. Get the best people 1. Idea 2. Product 3. Team 4. Execution

10. Mediocre engineers do not build great companies 2. Product 3. Team 4. Execution 1. Idea

11. ! Are they smart? ! Do they get things done? ! Do I want to spend a lot of time around them? 1. Idea 2. Product 3. Team 4. Execution

12. ! Good communication skills ! Manically determined ! Pass the animal test ! Would feel comfortable reporting to them 2. Product 3. Team 4. Execution Also: 1. Idea

13. D. You’ve hired - the best - now keep them around! 1. Idea 2. Product 3. Team 4. Execution

14. E. Fire fast 1. Idea 2. Product 3. Team 4. Execution

15. 4. Execution 1. Idea 2. Product 3. Team 4. Execution

16. The CEO has five jobs ! Set the vision ! Raise money ! Evangelize ! Hire and manage ! Make sure the entire company executes 2. Product 3. Team 4. Execution 1. Idea

17. Can you get it done? Focus 2. Product 3. Team 4. Execution 1. Idea

18. Can you get it done? ! Focus ! What are you spending time and money on? ! What are the two or three most important things? 2. Product 3. Team 4. Execution 1. Idea

19. Can you get it done? ! Focus ! Say no. A lot. ! Set overarching goals. Repeat them. ! Communicate. 2. Product 3. Team 4. Execution 1. Idea

20. Can you get it done? ! Focus ! Maintain growth and momentum. ! Work together in person. 2. Product 3. Team 4. Execution 1. Idea

21. Can you get it done? Intensity 2. Product 3. Team 4. Execution 1. Idea

22. 1. Idea 2. Product 3. Team 4. Execution

23. Can you get it done? ! Intensity ! Relentless operating rhythm ! Obsession with Execution Quality ! Bias towards action 2. Product 3. Team 4. Execution 1. Idea

24. Every time you talk to them, they've gotten new things done. 2. Product 3. Team 4. Execution 1. Idea

25. Can you get it done? ! Intensity ! Quick ! Do whatever it takes ! Show up ! Don’t give up ! Be courageous 2. Product 3. Team 4. Execution 1. Idea

26. Always keep momentum. 2. Product 3. Team 4. Execution 1. Idea

27. Always keep growing. 2. Product 3. Team 4. Execution 1. Idea

28. Sales fix everything 2. Product 3. Team 4. Execution 1. Idea

29. Set an operating rhythm ! Shipping product ! Launching new features ! Reviewing/reporting metrics and milestones 2. Product 3. Team 4. Execution 1. Idea

30. The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time. 2. Product 3. Team 4. Execution 1. Idea ”! “! HFeonrrdy

31. more Don’t spend more money than you have. 2. Product 3. Team 4. Execution 1. Idea

32. Generate revenue early on. 2. Product 3. Team 4. Execution 1. Idea

33. Profitagbrilaistyp within 2. Product 3. Team 4. Execution 1. Idea

34. 2. Product 3. Team 4. Execution Deals Build a great product 1. Idea

35. Deals Develop a personal connection 2. Product 3. Team 4. Execution 1. Idea

36. 2. Product 3. Team 4. Execution Deals Have a competitive dynamic 1. Idea

37. Deals Be persistent 2. Product 3. Team 4. Execution 1. Idea ppeerrssiisstteenntt persistent

38. 2. Product 3. Team 4. Execution Deals Ask for what you want 1. Idea

39. Get a sales and marketing engine going 2. Product 3. Team 4. Execution 1. Idea

40. Sales and marketing: do it yourself ! Identifying key marketing messages ! Developing tight relationships with journalists ! Learn how users decide to use or buy your product 2. Product 3. Team 4. Execution 1. Idea

41. 1. Idea 2. Product 3. Team 4. Execution

How to start a Startup - Sam Altman

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