As the old saying goes; time is the ultimate finite resource. Increasingly, ours is being spent online. Herbert Simon first coined the term Attention Economy way back in 1971. His simple conclusion was that an explosion of information must lead to a scarcity of what it consumes, our attention. From his office, it’s like he foresaw the rise of social media with its endless content feeds. Currently, we collectively spend more than 10bn hours a week on the main social platforms. With the explosion in offerings online, we are rapidly approaching the moment where the competition for our attention reaches a saturated point. At that point there's no more time to spare and something else must miss out. The question is how the publishing industry will compete in a world where other services and offerings are getting increasingly aggressive in high jacking and keeping people’s attention. Even if it means presenting audiences with the simple triviality or attention grabbing content. At Bibblio we always try to find and compile interesting stats and facts about the Attention Economy and the evolving industry of publishing.