Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
True Confessions about
Interpretive Master Planning:
An Interactive Session
Nova Scotia Museum
#IMPConfessions
What is the Nova Scotia Museum (NSM)?
The NSM’s got:
And these are the experiences:
Why renewal?
Why did we need an
interpretive master plan?
We needed an IMP because…
• Visitor numbers dropping
• Museums isolated from their
communities
• Interpretive capacity is ...
What we did…
1. Formed project advisory team.
2. We hired a vendor. (form:media)
3. Completed research and consultations,
...
What we got…
A Look inside the IMP…
NSM IMP pages 56, 78-88, 164, 226
And it is available for you to use!
museum.novascotia.ca/about-nsm/interpretive-master-plan
How does interpretive master
planning influence my work?
Christine’s Perspective
Manager of Interpretation
@chrishfx
“Passion is the essential ingredient for powerful and
effective interpretation - passion for the resource and for
those pe...
“The Interpretive Master Plan is a tool for the
Museum and the Heritage Division to utilize for many
years to come. It is ...
A Manager’s Perspective on Interpretive Master Planning
The IMP stresses that we need to make
good use of new technology and that we
need to actively seek partners &
collaborator...
“Interpretive Renewal
strategies for the NSM are
designed to attract & engage
visitors over the next 20 years
or more. The...
What does IM Planning mean:
Behind the scenes?
Planning to Product?
David’s Perspective
Communication Designer
Design Perspective on Interpretive Master Planning
First, Some history
“… a lasting monument of
my art as a Painter, but a...
Design Perspective on Interpretive Master Planning
Lens and focal point
From NSM Interpretive Master Plan
Design Perspective on Interpretive Master Planning
Balance:
Celebrating collections
Design Perspective on Interpretive Master Planning
Creating moments
Wee Ones Program, Museum of Natural History
Design Perspective on Interpretive Master Planning
Balance
Museums are keepers of more
than the artifact and specimens.
Co...
Design Perspective on Interpretive Master Planning
Design’s Place?
Simple:
Planning with purpose.
What are we doing?
Why?
...
Design Perspective on Interpretive Master Planning
Design in action
Simple is good:
Follow the arrows.
Note the central ci...
Design Perspective on Interpretive Master Planning
Value of simple circles
• User and the “experience” are central.
• Ther...
Design Perspective on Interpretive Master Planning
Ultimate goals for design
• Engagement and immersive
participation
• le...
Design Perspective on Interpretive Master Planning
What can design do for you?
The process provides a framework to:
1. Emb...
Kraken, Maritime Museum of the Atlantic
And connect!
Design Perspective on Interpretive Master Planning
Also.... Ensure you’re a “change agent” for
diverse, inclusive communit...
Design Perspective on Interpretive Master Planning
And embrace multiple perspectives.
Conceptual landscape:
Mi’kmaq “two-e...
What does Interpretive Master
Planning mean on the frontlines?
Maggie’s Perspective
Interpretive Researcher
@maggiesmuseum
Frontlines Perspective on Interpretive Master Planning
An Interpretive Master Plan enables interpreters
to move from an Interpretive Master Plan
to an Interpretive Master Realit...
Explorers Facilitators Experience Seekers
Hobbyists Spiritual Pilgrims Other (Schools)
Helps Interpreters Understand Visit...
Helps Interpreters Tell their Stories
Frontlines Perspective on Interpretive Master Planning
• 5 Conceptual Themes
• Topic...
What are my museum’s stories?
Frontlines Perspective on Interpretive Master Planning
NSM IMP pages 206-207
Helps interpreters see the big picture
Frontlines Perspective on Interpretive Master Planning
NSM IMP page 108
Helps interpreters work with partners
Frontlines Perspective on Interpretive Master Planning
NSM IMP pages 138-142
Helps interpreters actually do it.
Frontlines Perspective on Interpretive Master Planning
NSM IMP pages 56, 78-88, 164
Com...
IMP True Confessions:
The Game
1. A question will be read.
2. Each presenter will do a short
confession.
3. At end of shor...
Question #1
What did the IMP allow you to expose?
Chris’ Confession:
I confess to witnessing
staff to become
inspired, tak...
Manager’s Answer: What did the IMP allow you to expose?
Goal 3: Ensure that interpretation is authentic,
relevant and incl...
Ghosts of Servants and Children at
Perkins House Museum
Manager’s Answer: What did the IMP allow you to expose?
Go to Question 2
Manager’s Answer: What did the IMP allow you to expose?
Hello Sailor!
Gay Life on the Ocean Wave Exhibit
A Tale: 1 topic, 2 exhibits, 3 decades apart
Team vision: A focus beyond
every immediate danger
Designer’s Answer: What di...
A Tale: 1 topic, 2 exhibits, 3 decades apart
Designer’s Answer: What did the IMP allow you to expose?
A practical side
Wor...
A Tale: 1 topic, 2 exhibits, 3 decades apart
Designer’s Answer: What did the IMP allow you to expose?
Creative Effort
Designer’s Answer: What did the IMP allow you to expose?
A Tale: 1 topic, 2 exhibits, 3 decades apart
A Tale: 1 topic, 2 exhibits, 3 decades apart
Designer’s Answer: What did the IMP allow you to expose?
Imagination…
A Tale: 1 topic, 2 exhibits, 3 decades apart
Designer’s Answer: What did the IMP allow you to expose?
Opportunities
A Tale: 1 topic, 2 exhibits, 3 decades apart
Designer’s Answer: What did the IMP allow you to expose?
Go to Question 2
The...
Empowering MNH Interpreters to
Become Visitor Focused: Why?
Frontlines’ Answer: What did the IMP allow you to expose?
Visitor Need Product
Explorer Wander, Discover,
Self-Selected
Learning
Conversational
Interpretation
Facilitator Fun, Frie...
Empowering MNH Interpreters to
Become Visitor Focused: Result?
Frontlines’ Answer: What did the IMP allow you to expose?
C...
Chris’ Confession:
I confess to supporting
and encouraging
museum staff to look at
the advantages of using
museum venues f...
Manager’s Answer: Does an IMP mean you have to practice “safe interpretation?”
Goal 2: Achieve sustainability by ensuring ...
“The purpose of Welcome
Aboard is to encourage
Nova Scotians, of all ages,
cultural origins, genders,
and sexual orientati...
Go to Question 3
Museum as Community Spaces
Manager’s Answer: Does an IMP mean you have to practice “safe interpretation?”
Throwing the period room “out the window” in a historic house museum
Rethink:
A House rebuilt
on ideas
Designer’s Answer: ...
Throwing the period room “out the window” in a historic house museum
Designer’s Answer: Does an IMP mean you have to pract...
Throwing the period room “out the window” in a historic house museum
Designer’s Answer: Does an IMP mean you have to pract...
Throwing the period room “out the window” in a historic house museum
Designer’s Answer: Does an IMP mean you have to pract...
Throwing the period room “out the window” in a historic house museum
Designer’s Answer: Does an IMP mean you have to pract...
Using Interpretive Planning Tools:
Who are they for?
It’s easy to say planning
is necessary when you
work in an office.
Bu...
Every three years:
Background
Information
Self-Assessment
of Content
Audience-based
Plan of Products
Using Interpretive Pl...
Go to Question 3
Using Interpretive Planning Tools:
Product Planning Template
Frontlines’ Answer: Does an IMP mean you hav...
Maggie’s Confession:
I confess to using bribes
to get AML and Dept. of
Education staff together
to create:
AND to using ga...
Manager’s Answer: How do you get partners? How do you get them to say “yes!”?
Goal 4: Ensure best practices in interpretat...
Manager’s Answer: How do you get partners? How do you get them to say “yes!”?
Interpretive Working Group: Our Scope
1. Pri...
Go to Question 4
Manager’s Answer: How do you get partners? How do you get them to say “yes!”?
Interpretive Working Group:...
Teaming up to score a winner.
Find common ground, or ice.
Intersecting histories and needs
Designer’s Answer: How do you g...
Teaming up to score a winner.
Start with rules
(The IMP sure helped)
Designer’s Answer: How do you get partners? How do yo...
Teaming up to score a winner.
Find opportunities to talk
Designer’s Answer: How do you get partners? How do you get them t...
Teaming up to score a winner.
Designer’s Answer: How do you get partners? How do you get them to say “yes!”?
Be inclusive ...
Be prepared to talk about
and tell difficult stories.
Don’t shut the door.
Designer’s Answer: How do you get partners? How...
Toolbox for Museum School Programs:
Using the IMP to Get Things Started
IMP & Strategic Partners
Frontlines’ Answer: How d...
Frontlines’ Answer: How do you get partners? How do you get them to say “yes!”?
Toolbox for Museum School Programs:
Creati...
Frontlines’ Answer: How do you get partners? How do you get them to say “yes!”?
Toolbox for Museum School Programs:
What’s...
Go to Question 4
Still involving partners…
• NSM and Community Museums:
Workshops, Evaluations
• Association of Nova Scoti...
Chris’ Confession:
I confess to taking
advantage of other
experts and resources
in order to support
our interpretive
capac...
Manager’s Answer: How do we make sure we are ready to “perform?”
Goal 4: Ensure best practices in interpretation
are follo...
Increasing Training & Skills Development
Manager’s Answer: How do we make sure we are ready to “perform?”
Presented by
Par...
Go to Question 5
Professional Development
Manager’s Answer: How do we make sure we are ready to “perform?”
Designer’s Answer: How do we make sure we are ready to “perform?”
Finding a museum’s identity.
ReSearch
Reiterate
Designer’s Answer: How do we make sure we are ready to “perform?”
Finding a museum’s identity.
Build on opportunity
Designer’s Answer: How do we make sure we are ready to “perform?”
Finding a museum’s identity.
Designer’s Answer: How do we make sure we are ready to “perform?”
Finding a museum’s identity.
Reiterate.
Reiterate.
Reite...
Go to Question 5
Deliver.
A new species
of Museum
Designer’s Answer: How do we make sure we are ready to “perform?”
Findin...
What is “History Detectives: Discovering
the Past with Objects” School Program?
• Supports “Toolbox for Museum School Prog...
How can a “pre-made” program
empower frontline staff?
• Example of best practice
• Made the “Toolbox for Museum
School Pro...
Go to Question 5
• Piloted at 3 NSM Sites
• Will be piloting it at several smaller
NSM sites in June 2015
• Training at Ar...
Chris’ Confession:
I confess that we never
stop. In the next year
we are opening a new
museum, new buildings,
new exhibits...
A New Museum Site:
Black Loyalist Heritage Centre in Birchtown
Manager’s Answer: How do we plan to keep things “fresh?”
Money to Support Interpretive Renewal
Manager’s Answer: How do we plan to keep things “fresh?”
Interpretive Renewal
Projec...
15 NSM site projects since November 2013:
• Acadian Village Museum: The Dory Project
• Fundy Geological Museum: Canada's O...
Idea 1
Virtual Exhibit
“Open House”
Designer’s Answer: How do we plan to keep things “fresh?”
Be social. Build crowds. Eve...
Idea 1
Virtual Exhibit
Objects tell stories
Designer’s Answer: How do we plan to keep things “fresh?”
Be social. Build cro...
Idea 1
Virtual Exhibit
So do curators
Designer’s Answer: How do we plan to keep things “fresh?”
Be social. Build crowds. E...
Idea 1
Virtual Exhibit
All about Access
Designer’s Answer: How do we plan to keep things “fresh?”
Be social. Build crowds....
Idea 2
Social media
and beyond
All about Access
Designer’s Answer: How do we plan to keep things “fresh?”
Be social. Build...
Idea 2
Social media
and beyond
Designer’s Answer: How do we plan to keep things “fresh?”
Be social. Build crowds. Everywhe...
Go to Conclusion
Idea 2
600, 000
tweets
Viewed
237,000,000
times
Need I
reiterate?
Designer’s Answer: How do we plan to ke...
Renewal at Fisheries Museum of the
Atlantic: A Sinking Feeling
Frontlines’ Answer: How do we plan to keep things “fresh?”
Renewal at Fisheries Museum of the
Atlantic: Using the IMP to find Content
Frontlines’ Answer: How do we plan to keep thin...
Go to Conclusion
Empower interpreters by:
• Hosting a world café with staff after
launch of Concept Design.
• Using interp...
Conclusions
At the end of the day, in 140 characters or less,
what does having the IMP mean to each of us.
Christine: “An IMP helps in...
Let the conversation continue…
Christine will be drinking Scotch.
David will be drinking something with
a nice label.
Magg...
True Confessions About Interpretive Master Planning.  A Presentation by the Nova Scotia Museum for International Interpret...
True Confessions About Interpretive Master Planning.  A Presentation by the Nova Scotia Museum for International Interpret...
True Confessions About Interpretive Master Planning.  A Presentation by the Nova Scotia Museum for International Interpret...
Upcoming SlideShare
Loading in …5
×
Upcoming SlideShare
Revisiting Interpretive Planning; A Holistic Approach to Crafting Your Visitor Experience
Next
Download to read offline and view in fullscreen.

2

Share

Download to read offline

True Confessions About Interpretive Master Planning. A Presentation by the Nova Scotia Museum for International Interpretation Conference

Download to read offline

Creating an Interpretive Master Plan is one thing. Implementing it is another. Join Nova Scotia Museum’s interpretation team to explore the realities of using interpretive renewal to engage museum staff and increase museum’s relevance to the communities they serve. Don't forget to tweet using #IMPConfessions.

Related Books

Free with a 30 day trial from Scribd

See all

True Confessions About Interpretive Master Planning. A Presentation by the Nova Scotia Museum for International Interpretation Conference

  1. 1. True Confessions about Interpretive Master Planning: An Interactive Session Nova Scotia Museum #IMPConfessions
  2. 2. What is the Nova Scotia Museum (NSM)?
  3. 3. The NSM’s got:
  4. 4. And these are the experiences:
  5. 5. Why renewal? Why did we need an interpretive master plan?
  6. 6. We needed an IMP because… • Visitor numbers dropping • Museums isolated from their communities • Interpretive capacity is weak • Visitor expectations are changing – we need to be more relevant to Nova Scotians & other visitors • Stories being told are too narrow in scope • Need a strategic plan to leverage resources
  7. 7. What we did… 1. Formed project advisory team. 2. We hired a vendor. (form:media) 3. Completed research and consultations, which included: • Audience and market research. • Assessment of interpretive products. • Development of a thematic framework. • A gap analysis. • Development of interpretive values. • Action plan for interpretive development.
  8. 8. What we got…
  9. 9. A Look inside the IMP… NSM IMP pages 56, 78-88, 164, 226
  10. 10. And it is available for you to use! museum.novascotia.ca/about-nsm/interpretive-master-plan
  11. 11. How does interpretive master planning influence my work? Christine’s Perspective Manager of Interpretation @chrishfx
  12. 12. “Passion is the essential ingredient for powerful and effective interpretation - passion for the resource and for those people who come to be inspired by the same.” National Parks Service - Interpretive Development Program A Manager’s Perspective on Interpretive Master Planning
  13. 13. “The Interpretive Master Plan is a tool for the Museum and the Heritage Division to utilize for many years to come. It is the rod with which to leverage funding, the flag to inspire museum staff, the handbook to develop interpretation, and the voice through which the Museum can speak to all Nova Scotians, reengaging them with their heritage in both new and familiar ways.” NSM IMP, Executive Summary A Manager’s Perspective on Interpretive Master Planning
  14. 14. A Manager’s Perspective on Interpretive Master Planning
  15. 15. The IMP stresses that we need to make good use of new technology and that we need to actively seek partners & collaborators and make our museums available as venues for various activities. A Manager’s Perspective on Interpretive Master Planning
  16. 16. “Interpretive Renewal strategies for the NSM are designed to attract & engage visitors over the next 20 years or more. These strategies will ensure that the museum finds a relevant and meaningful place in the lives of Nova Scotians & tourists, and that the interpretation of the province’s stories thrives well into the future.” NSM IMP, Executive Summary A Manager’s Perspective on Interpretive Master Planning
  17. 17. What does IM Planning mean: Behind the scenes? Planning to Product? David’s Perspective Communication Designer
  18. 18. Design Perspective on Interpretive Master Planning First, Some history “… a lasting monument of my art as a Painter, but also that the design should be expressive, that I bring forth into public view, the beauties of Nature and Art, the rise & progress of the Museum.” The Artist in his Museum, 1822 self-portrait; Charles Peale, (Peale’s Museum, Philadelphia USA) Since this time, we’ve drawn back many curtains….
  19. 19. Design Perspective on Interpretive Master Planning Lens and focal point From NSM Interpretive Master Plan
  20. 20. Design Perspective on Interpretive Master Planning Balance: Celebrating collections
  21. 21. Design Perspective on Interpretive Master Planning Creating moments Wee Ones Program, Museum of Natural History
  22. 22. Design Perspective on Interpretive Master Planning Balance Museums are keepers of more than the artifact and specimens. Consider… • Impact of social environments and spaces; in particular social media and networks. • Not only the visitor, but museum’s role in communities and communities of interest. • Life beyond museum walls. Artifact photo session Museum of Industry
  23. 23. Design Perspective on Interpretive Master Planning Design’s Place? Simple: Planning with purpose. What are we doing? Why? How? “Design is the application of intent – the opposite of happenstance, and an antidote to accident.” – Robert L. Peters, Designer Millennium Bugs Exhibit
  24. 24. Design Perspective on Interpretive Master Planning Design in action Simple is good: Follow the arrows. Note the central circle, an iterative cycle we call feedback or (learning) loops Note two-way conversation: Who’s talking? With whom? If it’s not two-way, then it’s not “communication.”
  25. 25. Design Perspective on Interpretive Master Planning Value of simple circles • User and the “experience” are central. • There is comfort in iteration, testing, and evaluation: learn from history. • Non-designers become designers. • Teams speak the same language. • Planning makes life simpler: • Clears your path • You are not alone. Everyone is doing it. Check out Ideo.org and Museums 2.0 • Change, risk (safe-to-fail) and “tinkering” are good things. Embrace them. NSM project planning model: An IMP Ancestor
  26. 26. Design Perspective on Interpretive Master Planning Ultimate goals for design • Engagement and immersive participation • learning lab: collaborative, developmental places/spaces • Room to explore: free thinking, deep thinking • Ideas that work: Sustainable versus a shelf/product life As keepers, you can’t “close shop.”
  27. 27. Design Perspective on Interpretive Master Planning What can design do for you? The process provides a framework to: 1. Embed interpretation: Lift curtains. 2. Navigate and facilitate good work: From planning to product. 3. Step outside comfort zones: Move in multiple directions
  28. 28. Kraken, Maritime Museum of the Atlantic And connect!
  29. 29. Design Perspective on Interpretive Master Planning Also.... Ensure you’re a “change agent” for diverse, inclusive communities and evolving global economies Black Basketry Workshop
  30. 30. Design Perspective on Interpretive Master Planning And embrace multiple perspectives. Conceptual landscape: Mi’kmaq “two-eyed seeing”
  31. 31. What does Interpretive Master Planning mean on the frontlines? Maggie’s Perspective Interpretive Researcher @maggiesmuseum
  32. 32. Frontlines Perspective on Interpretive Master Planning
  33. 33. An Interpretive Master Plan enables interpreters to move from an Interpretive Master Plan to an Interpretive Master Reality. Frontlines Perspective on Interpretive Master Planning
  34. 34. Explorers Facilitators Experience Seekers Hobbyists Spiritual Pilgrims Other (Schools) Helps Interpreters Understand Visitors Frontlines Perspective on Interpretive Master Planning NSM IMP page 64-66 NSM IMP Used Falk Visitor Motivators
  35. 35. Helps Interpreters Tell their Stories Frontlines Perspective on Interpretive Master Planning • 5 Conceptual Themes • Topics & Sub Topics • Content Assignments • Site Mandates and Topics NSM IMP pages 138-142 NSM’s IMP Content Distribution Matrix
  36. 36. What are my museum’s stories? Frontlines Perspective on Interpretive Master Planning NSM IMP pages 206-207
  37. 37. Helps interpreters see the big picture Frontlines Perspective on Interpretive Master Planning NSM IMP page 108
  38. 38. Helps interpreters work with partners Frontlines Perspective on Interpretive Master Planning NSM IMP pages 138-142
  39. 39. Helps interpreters actually do it. Frontlines Perspective on Interpretive Master Planning NSM IMP pages 56, 78-88, 164 Common Goals, Objectives and Strategies
  40. 40. IMP True Confessions: The Game 1. A question will be read. 2. Each presenter will do a short confession. 3. At end of short confessions, you cheer to decide which presenter will tell their full confession. 4. Presenter has 3 minutes to confess. 5. There will be 5 rounds.Mi’kmaq Waltes Game NSM 1901.36.1-4
  41. 41. Question #1 What did the IMP allow you to expose? Chris’ Confession: I confess to witnessing staff to become inspired, take risks, and to think about the voices we have not typically heard in our museums. David’s Confession: The story of Sable Island is much more than it’s famous wild horses and shipwrecks. That’s easy to say now, but not when you’re in a storm and run aground. Here’s a tale about 1 topic, 2 exhibits, 3 decades apart… Maggie’s Confession: I confess to a museum shutdown which resulted in interpreters playing, geeking out and using social media. Or… how the Museum of Natural History interp team used the IMP to connect with audiences and unexpectedly build communities.
  42. 42. Manager’s Answer: What did the IMP allow you to expose? Goal 3: Ensure that interpretation is authentic, relevant and inclusive for all audiences Objective 3: Expand the content to be inclusive of Nova Scotia’s diverse population.
  43. 43. Ghosts of Servants and Children at Perkins House Museum Manager’s Answer: What did the IMP allow you to expose?
  44. 44. Go to Question 2 Manager’s Answer: What did the IMP allow you to expose? Hello Sailor! Gay Life on the Ocean Wave Exhibit
  45. 45. A Tale: 1 topic, 2 exhibits, 3 decades apart Team vision: A focus beyond every immediate danger Designer’s Answer: What did the IMP allow you to expose?
  46. 46. A Tale: 1 topic, 2 exhibits, 3 decades apart Designer’s Answer: What did the IMP allow you to expose? A practical side Working in context History and space Reuse and invention
  47. 47. A Tale: 1 topic, 2 exhibits, 3 decades apart Designer’s Answer: What did the IMP allow you to expose? Creative Effort
  48. 48. Designer’s Answer: What did the IMP allow you to expose? A Tale: 1 topic, 2 exhibits, 3 decades apart
  49. 49. A Tale: 1 topic, 2 exhibits, 3 decades apart Designer’s Answer: What did the IMP allow you to expose? Imagination…
  50. 50. A Tale: 1 topic, 2 exhibits, 3 decades apart Designer’s Answer: What did the IMP allow you to expose? Opportunities
  51. 51. A Tale: 1 topic, 2 exhibits, 3 decades apart Designer’s Answer: What did the IMP allow you to expose? Go to Question 2 The magic of team Production to product
  52. 52. Empowering MNH Interpreters to Become Visitor Focused: Why? Frontlines’ Answer: What did the IMP allow you to expose?
  53. 53. Visitor Need Product Explorer Wander, Discover, Self-Selected Learning Conversational Interpretation Facilitator Fun, Friendship, Welcoming Space Wee Wild Ones! Experience Seekers Wow, Unique Experiences Having Fun Hobbyists To Share, To Specialize, To Be Challenged @MNH_Naturalists by MNH Naturalists Spiritual Pilgrims Reconnect with Nature Step Away from Facts Empowering MNH Interpreters to Become Visitor Focused: How? Frontlines’ Answer: What did the IMP allow you to expose?
  54. 54. Empowering MNH Interpreters to Become Visitor Focused: Result? Frontlines’ Answer: What did the IMP allow you to expose? Communities Go to Question 2
  55. 55. Chris’ Confession: I confess to supporting and encouraging museum staff to look at the advantages of using museum venues for nontraditional activities and attracting new audiences. David’s Confession: No. Imagine this… A bunch of us got together and threw the classic “period room out the heritage house window. A bird-brain idea or what? Maggie’s Confession: I confess to scaring interpretation staff with planning templates and forms based on the IMP. Herding cats might be easier than getting interpreters to write things down. Question #2 Does an IMP mean you have to practice “safe interpretation?”
  56. 56. Manager’s Answer: Does an IMP mean you have to practice “safe interpretation?” Goal 2: Achieve sustainability by ensuring that the Heritage Division thrives and survives into the future. Objective 2: Achieve social relevance through community involvement. .
  57. 57. “The purpose of Welcome Aboard is to encourage Nova Scotians, of all ages, cultural origins, genders, and sexual orientations, to feel welcome and comfortable at, an engage with, the Maritime Museum of the Atlantic.” Kim Reinhardt, Manager MMA Welcome Aboard! Manager’s Answer: Does an IMP mean you have to practice “safe interpretation?”
  58. 58. Go to Question 3 Museum as Community Spaces Manager’s Answer: Does an IMP mean you have to practice “safe interpretation?”
  59. 59. Throwing the period room “out the window” in a historic house museum Rethink: A House rebuilt on ideas Designer’s Answer: Does an IMP mean you have to practice “safe interpretation?”
  60. 60. Throwing the period room “out the window” in a historic house museum Designer’s Answer: Does an IMP mean you have to practice “safe interpretation?” Use your skills set Rely on resources
  61. 61. Throwing the period room “out the window” in a historic house museum Designer’s Answer: Does an IMP mean you have to practice “safe interpretation?” Make little ideas big
  62. 62. Throwing the period room “out the window” in a historic house museum Designer’s Answer: Does an IMP mean you have to practice “safe interpretation?”
  63. 63. Throwing the period room “out the window” in a historic house museum Designer’s Answer: Does an IMP mean you have to practice “safe interpretation?” Stir your soup Go to Question 3
  64. 64. Using Interpretive Planning Tools: Who are they for? It’s easy to say planning is necessary when you work in an office. But not so easy when you are operational. Frontlines’ Answer: Does an IMP mean you have to practice “safe interpretation?”
  65. 65. Every three years: Background Information Self-Assessment of Content Audience-based Plan of Products Using Interpretive Planning Tools: Planning for successful seasons Frontlines’ Answer: Does an IMP mean you have to practice “safe interpretation?”
  66. 66. Go to Question 3 Using Interpretive Planning Tools: Product Planning Template Frontlines’ Answer: Does an IMP mean you have to practice “safe interpretation?” • Overview • Logistics • Content/IMP • Audience • Partners • Materials/Supplies • Artifacts, Artifacts & Intangibles • Budget • Research • Production Schedule • Instructions/Detailed Description • Modifications • Evaluation
  67. 67. Maggie’s Confession: I confess to using bribes to get AML and Dept. of Education staff together to create: AND to using gaming theory to get staff excited about using it. Chris’ Confession: I confess to luring the Interpretive Working Group, which includes museum, archives, libraries and partners, to monthly meetings with food, good coffee and occasional fieldtrips. David’s Confession: Build a team. A town, a hockey heritage society, and a NSM site teamed up to score a winner. Truth be told, the game started out badly. Let me explain…. Question #3 How do you get partners? How do you get them to say “yes!”?
  68. 68. Manager’s Answer: How do you get partners? How do you get them to say “yes!”? Goal 4: Ensure best practices in interpretation are followed. Objective 4: Live in a policy framework. .
  69. 69. Manager’s Answer: How do you get partners? How do you get them to say “yes!”? Interpretive Working Group: Our Scope 1. Primarily support interpretive renewal development within the Nova Scotia Museum, Archives and Libraries. 2. Specifically, provide input and direction to interpretation projects. 3. Work towards developing tools to strengthen capacity and therefore, NSM interpretive renewal efforts overall.
  70. 70. Go to Question 4 Manager’s Answer: How do you get partners? How do you get them to say “yes!”? Interpretive Working Group: Our Work
  71. 71. Teaming up to score a winner. Find common ground, or ice. Intersecting histories and needs Designer’s Answer: How do you get partners? How do you get them to say “yes!”?
  72. 72. Teaming up to score a winner. Start with rules (The IMP sure helped) Designer’s Answer: How do you get partners? How do you get them to say “yes!”?
  73. 73. Teaming up to score a winner. Find opportunities to talk Designer’s Answer: How do you get partners? How do you get them to say “yes!”?
  74. 74. Teaming up to score a winner. Designer’s Answer: How do you get partners? How do you get them to say “yes!”? Be inclusive and relevant
  75. 75. Be prepared to talk about and tell difficult stories. Don’t shut the door. Designer’s Answer: How do you get partners? How do you get them to say “yes!”? Go to Question 4
  76. 76. Toolbox for Museum School Programs: Using the IMP to Get Things Started IMP & Strategic Partners Frontlines’ Answer: How do you get partners? How do you get them to say “yes!”? Goal 3: Ensure that interpretation is authentic, relevant and inclusive for all audiences Objective 2: Be relevant to visitors’ personal experiences. Users as Partners Strategies: • Link exhibits and programs with the Nova Scotia school curriculum. • Use real things to put history in context.
  77. 77. Frontlines’ Answer: How do you get partners? How do you get them to say “yes!”? Toolbox for Museum School Programs: Creating the Toolbox: The Alpha Group Partners for Development… • NSM Interpretive Staff (Rural Sites, Urban Sites, Large Site, Small Sites, Seasonal Sites, Year-Round Sites) • NSM Curatorial and Collections Staff • Archives and Libraries Staff • Curriculum Consultants from Dept. of Education • Program Presenters and Program Developers • Interns (Museum Studies, Education, Graphic Design) • Former School Teachers
  78. 78. Frontlines’ Answer: How do you get partners? How do you get them to say “yes!”? Toolbox for Museum School Programs: What’s in the Box? 7 modules, each with… • Current research and best practices in education and archives, museums and libraries for program presenters and program developers. • “Earn a Badge” Professional Development Activities • Pull-Out Pages for Future Reference • Practical Examples • Appendix with Bonuses • “History Detectives: Discovering the Past with Objects” A Grade 5 school program
  79. 79. Go to Question 4 Still involving partners… • NSM and Community Museums: Workshops, Evaluations • Association of Nova Scotia Museums • Education Sub-Committee • Interpretive Working Group Frontlines’ Answer: How do you get partners? How do you get them to say “yes!”? Toolbox for Museum School Programs: Using the Toolbox: The Beta Testers Going Gold: Public release on the NSM website September 2015. Museum.NovaScotia.ca
  80. 80. Chris’ Confession: I confess to taking advantage of other experts and resources in order to support our interpretive capacity and provide interns with really cool work experiences. David’s Confession: I confess…. • I believe marketing is interpretation: another means to engage. • I found a museum’s identity on the side of a road. It was a sign. Maggie’s Confession: I confess to helping museums cheat at school program development by giving them “History Detectives,” an NSM and Department of Education approved program they can quickly and easily personalize for their site. Question #4 How can we make sure we are ready to “perform?”
  81. 81. Manager’s Answer: How do we make sure we are ready to “perform?” Goal 4: Ensure best practices in interpretation are followed. Objective 1: Increase training and skills development. .
  82. 82. Increasing Training & Skills Development Manager’s Answer: How do we make sure we are ready to “perform?” Presented by Partners (ANSM) Presented by In-House Experts
  83. 83. Go to Question 5 Professional Development Manager’s Answer: How do we make sure we are ready to “perform?”
  84. 84. Designer’s Answer: How do we make sure we are ready to “perform?” Finding a museum’s identity. ReSearch
  85. 85. Reiterate Designer’s Answer: How do we make sure we are ready to “perform?” Finding a museum’s identity.
  86. 86. Build on opportunity Designer’s Answer: How do we make sure we are ready to “perform?” Finding a museum’s identity.
  87. 87. Designer’s Answer: How do we make sure we are ready to “perform?” Finding a museum’s identity. Reiterate. Reiterate. Reiterate. Repeat your message…
  88. 88. Go to Question 5 Deliver. A new species of Museum Designer’s Answer: How do we make sure we are ready to “perform?” Finding a museum’s identity.
  89. 89. What is “History Detectives: Discovering the Past with Objects” School Program? • Supports “Toolbox for Museum School Programs” • Addresses Grade 5 NS Social Studies Curriculum • To be personalized for any museum/exhibit • Accommodates the logistical realities of museums (staffing, space, resources, time, etc.) Introduction: History Detective Orientation 3 Training Activities: • Object Investigation • Clues from the Archives • Modern Mysteries • Curious Construction Conclusion: History Detective Graduation Frontlines’ Answer: How do we make sure we are ready to “perform?”
  90. 90. How can a “pre-made” program empower frontline staff? • Example of best practice • Made the “Toolbox for Museum School Programs” real • Allows program presenters to focus on the experience or “performance” rather than the theory and logistics • Created “easy win” for museums with limited resources Why “History Detectives: Discovering the Past with Objects” School Program? Frontlines’ Answer: How do we make sure we are ready to “perform?”
  91. 91. Go to Question 5 • Piloted at 3 NSM Sites • Will be piloting it at several smaller NSM sites in June 2015 • Training at Archives, Museums & Libraries Joint Conference, Fall 2015 • Alternative version being created for classroom teachers that uses online museum and archives resources, Provincial In-Service, Fall 2015 • Program will be publically available when the “Toolbox for Museum School Programs” is released online, Fall 2015 Results of “History Detectives” School Program Frontlines’ Answer: How do we make sure we are ready to “perform?”
  92. 92. Chris’ Confession: I confess that we never stop. In the next year we are opening a new museum, new buildings, new exhibits and new programs. Many in thanks to the new S4C interpretive renewal funding. David’s Confession: I’ve always enjoyed a museum crowd. Keeping it social is rather simple: Keep it real. Be connected, warm and fuzzy. Gather ‘round for 2 virtual realities with a common thread. Maggie’s Confession: I confess to another museum shutdown which resulted in dreaming, focusing on new perspectives and finding spots for stories never told before. Or… how the Fisheries Museum of the Atlantic is using the IMP for a complete concept renewal. Question #5 How do we plan to keep things “fresh?”
  93. 93. A New Museum Site: Black Loyalist Heritage Centre in Birchtown Manager’s Answer: How do we plan to keep things “fresh?”
  94. 94. Money to Support Interpretive Renewal Manager’s Answer: How do we plan to keep things “fresh?” Interpretive Renewal Project Fund The S4C Interpretive Renewal Fund is an opportunity for us to spread the word about the importance of our heritage in our province.
  95. 95. 15 NSM site projects since November 2013: • Acadian Village Museum: The Dory Project • Fundy Geological Museum: Canada's Oldest Dinosaur Exhibit • McCulloch House Museum: Historic Trails and Gardens • Museum of Natural History: Interactive Dinosaur Suit and Program • Museum of Natural History: Tide Tank Exhibit Refresh • Fisheries Museum of the Atlantic: First Fishers Exhibit • Museum of Industry: Secret Codes • Highland Village Museum: Suas As An Talmh: From the Ground UP • Balmoral Grist Mill Museum: Millstone Crane Demonstrations • Sutherland Steam Mill Museum: Fine Wood Working Program • Maritime Museum of the Atlantic: WIFI Accessibility • Fisheries Museum of the Atlantic: Concept Design for Exhibit Refresh • Ross Farm Museum: School Program: Can a Society be Created? • Maritime Museum of the Atlantic: Courtyard Tall ship and Gun Exhibit & Program • Museum of Natural History Seashore Exhibit Go to Conclusion What a Little Money Can Get You Manager’s Answer: How do we plan to keep things “fresh?” Over $350,000 in project funds were granted by end of March 2015!
  96. 96. Idea 1 Virtual Exhibit “Open House” Designer’s Answer: How do we plan to keep things “fresh?” Be social. Build crowds. Everywhere.
  97. 97. Idea 1 Virtual Exhibit Objects tell stories Designer’s Answer: How do we plan to keep things “fresh?” Be social. Build crowds. Everywhere.
  98. 98. Idea 1 Virtual Exhibit So do curators Designer’s Answer: How do we plan to keep things “fresh?” Be social. Build crowds. Everywhere.
  99. 99. Idea 1 Virtual Exhibit All about Access Designer’s Answer: How do we plan to keep things “fresh?” Be social. Build crowds. Everywhere.
  100. 100. Idea 2 Social media and beyond All about Access Designer’s Answer: How do we plan to keep things “fresh?” Be social. Build crowds. Everywhere.
  101. 101. Idea 2 Social media and beyond Designer’s Answer: How do we plan to keep things “fresh?” Be social. Build crowds. Everywhere.
  102. 102. Go to Conclusion Idea 2 600, 000 tweets Viewed 237,000,000 times Need I reiterate? Designer’s Answer: How do we plan to keep things “fresh?” Be social. Build crowds. Everywhere. Anytime.
  103. 103. Renewal at Fisheries Museum of the Atlantic: A Sinking Feeling Frontlines’ Answer: How do we plan to keep things “fresh?”
  104. 104. Renewal at Fisheries Museum of the Atlantic: Using the IMP to find Content Frontlines’ Answer: How do we plan to keep things “fresh?” NSM 1979.146.1
  105. 105. Go to Conclusion Empower interpreters by: • Hosting a world café with staff after launch of Concept Design. • Using interpreter’s knowledge (content and interpretive) to develop new exhibits. • Creating spaces for interpreters to have conversations and present programs. • Opening new spaces with new programming ready. • Involving frontline in planning, professional development, evaluation and ongoing renewal. Frontlines’ Answer: How do we plan to keep things “fresh?” Renewal at Fisheries Museum of the Atlantic: A Never Ending Process
  106. 106. Conclusions
  107. 107. At the end of the day, in 140 characters or less, what does having the IMP mean to each of us. Christine: “An IMP helps inform our activities beyond interpretive development. It will inspire, invigorate, and ensure our continued relevance.” David: “An IMP puts into print what I’ve been saying and doing for years. It is a point of liberation.” Maggie: “An IMP empowers interpreters, of all levels, which results in the interpretive master plan becoming interpretive master reality.” What does it mean to you? #interpMontreal #IMPConfessions
  108. 108. Let the conversation continue… Christine will be drinking Scotch. David will be drinking something with a nice label. Maggie will be drinking a fancy martini. 3. Come join us for a drink. Christine Sykora Manager of Interpretation Christine.Sykora@novascotia.ca @chrishfx 1. Keep in touch. David Carter Communications Designer David.Carter@novascotia.ca Maggie MacIntyre Interpretive Researcher Maggie.MacIntyre@novascotia.ca @maggiesmuseum Confess to each other. Come tell us your confessions. Ask us about ours. Tweet using #IMPConfessions 2. Wear your sticker.
  • AjitSingh305

    Oct. 4, 2019
  • TrishDuggan

    Nov. 26, 2015

Creating an Interpretive Master Plan is one thing. Implementing it is another. Join Nova Scotia Museum’s interpretation team to explore the realities of using interpretive renewal to engage museum staff and increase museum’s relevance to the communities they serve. Don't forget to tweet using #IMPConfessions.

Views

Total views

1,650

On Slideshare

0

From embeds

0

Number of embeds

219

Actions

Downloads

44

Shares

0

Comments

0

Likes

2

×