The document discusses strategies for social media optimization (SMO). It explains that SMO aims to optimize a website and its content for sharing across social media platforms in order to generate publicity and increase brand awareness. Some key SMO techniques mentioned include blogs, social bookmarking, social networking, and video/photo sharing. The document also focuses on using Facebook for business purposes, providing statistics on Facebook usage and recommendations for setting up a business Facebook page and driving customers to it through ads.

1. Digital
Marketing
Website
SEO
Paid
Marketing
*PPC
*Display Ads
*Video Ads
Social
Media
Paid
Non Paid
Digital
Analysis
Email
Marketing
Online
Reputation
Management

2. SMO
Strategy & Techniques

3. SMO
SMO is the strategy used to drive
traffic to your website from source
other than search engine.
Some of SMO techniques include
blogs, social bookmarking, social
networking sites, video & photo
sharing.

4. SMO
SMO aims to optimize a website and
its content in terms of sharing across
social media and other networking
websites.
SMO basically used to generate
publicity, to increase the awareness
of brand, product, events, upcoming
promotions.

5. SMO
SMO involves social media activities in
an organic way.
social media is game changer : This is
a game changer for businesses
engaging in marketing, sales,
customer service and other business
activities

6. SMO
Social Media Marketing (SMM)
SMM involves paid advertising
through social media networks like
facebook, linkedin, twitter.
SMM is the processing of using paid
advertising to increase your customer
reach and increase your brand
exposure.

7. SMO
advertising is not just about getting
your ad in front of as many people as
possible.
successful advertising is about getting
your business and your message in
front of people who are ready to buy
your products or services.

8. SMO - Facebook
The problem with most of advertising
is that a people who see your ads will
never be interested what you have to
offer.
Can a business Like You use FB as
Marketing Tool?
Yes ! You Can….

9. SMO - Facebook
FB community now has almost 1.9
billion people, including 1.2 billion
people active every day. More than 65
million small businesses use Facebook
to connect with their customers. More
than 150 million people now use
Instagram Stories every day – 2nd Feb
2017 by Mark Zuckerberg

10. SMO - Facebook

11. SMO - Facebook
Facebook Statistics
1) Total Number of Monthly Active Users : 2.01
billion Last updated: 6/30/17
2) Total Number of Mobile Monthly Active Users :
1.66 billion Last updated: 1/24/17
3) Total Number of Desktop Daily Active Users : 1.32
billion Last updated : 6/30/17
4) Total number of Mobile Daily Active Users : 1.57
billion Last updated: 6/24/17

12. SMO - Facebook
Facebook Demographics
1) Facebook users are 53% female and 47% male.
2) Average Facebook user has 155 “friends”.
3) 56% of online Seniors aged 65+ are on Facebook and 63%
are between age 50-64.
4) 87% of online users of age 18-29 are on Facebook.
5) 74% college graduates are on Facebook.
6) 72% of online users of income more than $75K are on
Facebook.
7) 82 percent of 18 to 29-year-olds online in the U.S. use
Facebook.
8) 79 percent of 30 to 49-year-olds online in the U.S. use
Facebook.
9) 56 percent of U.S. online users ages 65 and up use
Facebook.

13. SMO - Facebook
Facebook Financials
1) Facebook scores big in 2016 earnings:
$7.01B revenue, whereas the total earning of
2014 was $12.47 billion.
2) Facebook’s stock-market valuation tops
$245 billion and has now passed Walmart.

14. SMO - Facebook
Fun Facts
1) More than 40 million small businesses have active pages
pages
2) The Facebook like button has been pressed 1.13 trillion
times..
3) As of January 2016, 100 million hours of video was watched
on Facebook Daily.
4) The average time spent on Facebook per visit is 20 minutes
making the average monthly time spent to 600 hours.
5) More than 83% of daily active users are outside the US and
Canada the number has grown from 75% in previous year which
goes on to show the increased growth in rest of the world.
5) Percent of 18-34 year old who check Facebook when they
wake up is 48%.

15. SMO - Facebook
6) Average number of pages, groups, and events a
user is connected to is 80.
7) 350 Million photos are uploaded every day, with
14.58 million photo uploads per hour, 243,000 photo
uploads per minute, and 4,000 photo uploads per
second.
8) Every 20 Minutes, 1 million links are shared, 20
million friend requests are sent, and 3 million
messages are sent.
9) 55 million status updates are made every day.
10) Facebook is available in 101 languages with over
300,000 users helping in translation.

16. SMO - Facebook
Facebook has surpassed 100+m
users in India,
in fact one out of every nine people
on earth now has a Facebook account
and fifty percent of them Log In
every single day.
time spend on FB is 20 Minutes by
per user.

17. SMO - Facebook
Facebook users allow to post, talk
about your business and share and
even recommend their favorite
products and services with their
friends, and friends' friend.
unlike the offline world you can only
communicate with one or two friends
at a time

18. SMO - Facebook
Facebook allows users to instantly
share their message and thoughts
with hundreds of friends all at once.

19. SMO - Facebook
According to Facebook the average
user now has 135 friends
That's 135 people they can
recommend your business with just
clicking of "Share" , "Like" a button.

20. SMO - Facebook
you can advertise based on age, sex,
location, personal interests, income
level, education (you can include and
exclude) and so on this means your
message only even get shown to those
people who are truly interested in
your products or services.

21. SMO - Facebook
Facebook also allows you to have a two-
way conversation with your customers,
allowing them to give you direct feedback
and suggestions and even reviews about
your business
with Facebook for your business you build
a real relationship which develops more of
your customers into repeat buyers.

22. SMO - Facebook
Benefits of facebook for business
1) low cost of marketing strategy
2) share basic information about your business
3) share picture and videos about your business
product/services
4) talk to existing customer and promotional customer by
posting and reviewing messages.
5) provide customer supports - customer can posts after sales
question, on your facebook wall and your staff can answer
them.
6) raise brand awareness and promote positive word of mouth
by using facebook like, share button
7) boost traffic to your website and generate leads
8) highly targeted advertising

23. SMO - Facebook
So how can a business like yours take
advantage of Facebook?

24. SMO - Facebook
ofirst you need to set up your Facebook fan
page
o fan page is simply a page on Facebook that
represents your business think
o second you have to increase your fans, if your
customers like enjoying your fan page, you'll
find as more and more people join with you,
your message.
othird and finally you can create Facebook ads
to help drive new in highly targeted customers
to your fan page (simply facebook drive new
customer to your fan page)

25. Facebook Pages
Facebook pages work much like personal profile pages,
except that they have "fans" instead of "friends." These
pages are publicly visible online and often post status
updates, links, events, photos and videos to their fans'
news feeds and walls.

26. SMO - Facebook
What type of facebook page you can
create?

27. SMO - Facebook
1) Local Business or Place : if you have local
business within a limited geographical region ( a
metro area).
2) company, organization, institution : this page
is ideal for company, organization, institution
with more than one physical address. if your
company is regional, national, global in reach. a
company has a brand or product that sold by
the same company at different location

28. SMO - Facebook
3) Brand - Product : brands and products are
sold by different companies with different
websites.
4) Artist Band Public Figure : this page is
dedicated to celebrity fan pages. e.g. politics,
film star etc.
5) Entertainment : for entertainment industry.
6) Cause of community : if you want to
encourage people to join a social or global
cause and run a movement on facebook, select
the page.