The A.P. Moller - Maersk Group is a worldwide conglomerate with core focus on shipping and oil & gas. We employ approximately 121,000 people, operate in 130 countries and are headquartered in Copenhagen,Denmark The world’s largest container shipping company and a customer-focused leader in reliable, eco-effi cient transport. Reliability is a top priority for Maersk Line MissionWhy we exist "We contribute to global energy supply by delivering safe and reliable floating production services"  VisionWhat we want to be "Best in class" Three Fundamental Challenges to Differentiate Itself From the Industry: Unreliability Complexity (Hard To Do Business) Environmental Impact List of consumer/ users/ and buyer Retail industry Food industry Commodity Dry cargo Break bulk cargo Others cargo Promotion of the product Advertisement trough Newspaper. Sponsorship Conclusion Soren Skou, CEO Maersk Line: Concerned Sustainability Approach Not Working With Customers Concerned It Would Not Allow Differentiation Between Maersk and Competitors CMA CGM, Hapag-Lloyd had CO2 Calculators To Measure Carbon Footprint Of A Shipments Journey APL Named Sustainable Shipping Operator from 2010

2. Company profile
The A.P. Moller - Maersk Group is a worldwide conglomerate with
core focus on shipping and oil & gas. We employ approximately
121,000 people, operate in 130 countries and are headquartered in
Copenhagen,Denmark.
The world’s largest container shipping company and a customer-focused
leader in reliable, eco-effi cient transport. Reliability is a top priority for
Maersk Line.

3. A.P. Møller - Mærsk A/S was established in the
Danish town of Svendborg in 1904, when 28-
year-old Mr Arnold Peter Møller together with
his father, Captain Peter Mærsk Møller, bought
a second-hand steamer of 2,200 tons dead
weight.
A.P. Møller
• Founded in 1904
• Global headquarters in Capenhagen Denmark
• 121,000 employees
• Offices in around 130 countries
• Operates more than 550 container vessels
• Ranked at 107 in Forbes Magazine’s ‘Fortune 500’
survey in 2009 (151 in 2008)
A.P.Moller

4. 1994:
Maersk Oil
commenced oil
production in Qatar
1928:
The first tanker
vessel was
added to the
Maersk fleet
1977:
Mercantile
now Maersk
Logistics
established
2005:
Oil and gas
interests of
Kerr-McGee UK
acquired
1999:
Safmarine
Container
Lines (SCL)
acquired
2005:
P&O
Nedlloyd
acquired
1904:
Company
established with a
general cargo ship
1928:
First liner
service
between US
and Asia
1962:
Oil exploration
and production
activities
initiated
1964:
Dansk
Supermarked
(retail business)
established
1999:
Sea-Land
acquired
1972:
Maersk Oil first oil in
the North Sea
1975:
First
containerised
vessels
1972:
Maersk Contractor
established
1959:
Opening of the
new shipyard at
Lindø
1967:
Maersk
Supply
Service
established
A.P. Moller - Maersk Group milestones

5. • Mission
Why we exist
"We contribute to global energy supply by
delivering safe and reliable floating production
services"
• Vision
What we want to be
"Best in class"
The Mission And Vision

6. Maersk Line (ML)
Maersk Line is one of the leading liner shipping companies in the world, serving
customers all over the globe.
Maersk Line Fleet: Comprises more than
550 vessels
Located in: More than 125
countries
Employees about 120000
globally
About 325 offices
globally

7. Maersk Line Regional Setup
North America Region
Latin America Region
North Europe Region
Mediterranean Region
West Central Asia
Region
Africa Region
Asia Pacific Region
North Asia Region
(NAS)
• 8 Regions
• 54 Country Clusters
• Offices in over 125 countries

8. Sales
Booking
Trucking Loading Shipping Discharge
Delivery
Consignee
Our Shipping Activities

9. Maersk’s Strategy
 Three Fundamental Challenges to Differentiate Itself
From the Industry:
 Unreliability
 Complexity (Hard To Do Business)
 Environmental Impact

10. BUSINESS STRATEGY OF MAERSK LINE

11. Types Of Basic Containers
Basic Containers
20' Dry Ocean Frt.
40' Dry Ocean Frt.
40' Collapsible Flat Rack
20' Open Top
40' Open Top
45' High Cube
20' Reefer
40' Reefer
40' High Cube Reefer
20' Flat Rack
40' Flat Rack
20' Tank

12. Volume growth market container service
Year Market share(ML)
2001 2
2002 2.7
2003 3.5
2004 4
2005 4.2
2006 4.8
2007 5.5
2008 5.6
2009 6
2010 6.5
2011 7.5
2012 7.7

13. Triple-E Vessels Advantages / Disadvantages
 Designed To Run At Slower Speeds
59% Lower Unit Cost & 50% Lower CO2
Emissions / Container Than Industry Average
“Cradle-to-Cradle Passport” End of Life
Decommissioning
 So Large Only Select Ports Can Handle
 Risk of Industry Overcapacity if Everyone
Orders Bigger Ships (Competitors Are
Ordering Bigger Ships)

14. More Action Taken
 Existing Vessels:
 $10Mea. Waste-heat Recovery Systems For
Many Vessels
 New Hull Coatings
 Environment Certified Shipyards to Scrap
Ships … Increased Cost $20M on 10 Vessels.
 New Fuels … Biofuels

15. Selling Sustainability
 Maersk Wanted To Be Industry Leader In
Providing Transparency and
Environmental Information To Customers
 Provided Monthly Customer Scorecards
 Educate Customers On Environmental
Impacts Of Transportation Industry
 Customer’s Reaction Was Environmental
Concerns Are Good, But Price Is Most
Important

16. who will be the consumer/ users/ and
buyer of your products?
List of consumer/ users/ and buyer
Retail industry
Food industry
Commodity
Dry cargo
Break bulk cargo
Others cargo

17. Promotion of the product
Advertisement trough Newspaper.
Sponsorship

18. Conclusion
 Soren Skou, CEO Maersk Line:
 Concerned Sustainability Approach Not
Working With Customers
 Concerned It Would Not Allow
Differentiation Between Maersk and
Competitors
 CMA CGM, Hapag-Lloyd had CO2
Calculators To Measure Carbon Footprint Of
A Shipments Journey
 APL Named Sustainable Shipping Operator
from 2010

19. Thank You