4. Classification Of Products
Beauty and Grooming
Health and Wellness
Beauty
Grooming
Health Care
Snacks and Pet Care
Fabric Care and Home Care
Baby Care and Family Home Care
5. Number Factor
122 years of dividend
56 years dividend increase
$88 billion to shareholders
25 $ billion brands
85 $ billion sales
6. The Way P&G Reaches
“Experience the everyday effect.”
Discover Consumers Needs and Wants.
Translate into Superior Products.
7. Convince…
Communicate through Ads compelling claims,
performance demonstrations and superior benefit
visuals.
Price Products Superior Overall Value.
“The Power of Everyday.”
8. 99% Satisfied
90% use twice daily
72% Ready to pay
45% Unknown
180 Countries
4 Billion