13. feature ANALYSIS
Competitors
How they Categorize their
inventory
What information do they display
about product and purchasing
Is there any intresting approach
that stands out?
UNIQLO Outwear, Tops, Bottoms, Underwear
Size by Age group (includes a size
chart) ; Product Information, Delivery
and Returns Information n/a
GAP Girls and Boys
Product Information, Delivery and
Returns Information, Product Reviews
and Size Chart Front page shows outfit suggestions
BODEN
Boys, Girls > Baby (0 -3yr) Mini (1 -
12yr) Johnnie B (9 - 16yr)
Product Information, Delivery and
Returns Information and Product
Reviews "Previous Views" on the bottom
HM Boys, Girls and "This Week" Description and Detials
Categrogry of "This Week" ( Kids
Basics, Bestsellers, Sustainable Style,
Selected Kid's Clothing, Sweet
Dreams , Pyjama party)
J CREW Boys and Girls Product Information
When you add to bag, its says " Free
Returns in UK, Shop wiht Conifdence"
HARRODS
Uniform Section > Endless Scroll with all
the categrories in one page you scroll
down
Icons on the right displaying Brand
search, Information and Favorites
LANDS END Schools > Boy & Girl> Items More information, Favorites, Returns
You can Personlaize it with Letters /
When you add to cart says " You May
Aslo Like"
John Jess SarahFeatures they’d like