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Five Questions You Must Answer Today Richard Rosenblatt Startonomics La 2009

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Five Questions You Must Answer Today Richard Rosenblatt CEO and Founder Demand Media
Q1.) Why Are You Doing This ?
A. Because I am in love with this idea What does this kind of passion look like ?
I’m passionate about lots of things… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],None of these are why I like to start companies
My passion is Self-Publishing 1994 2003 2007
Q2.) Do you have the best crew?
Your Crew is Bigger than You Think Founders Executive Staff Board of Directors Service Providers Investors Functional Staff Advisory Board Don’t settle on any of these groups; pick the best
Q3.) Who Will You Take Money From ?
Anyone
It Really Pays To Think This Through Savings Account Friends & Family Angels Strategic Partner Early Stage VC Later Stage VC Private Equity Venture Debt Distinguishing Characteristics Compatibility Sector experience Temperament Explicit Value Fund position
Q4.) What is Plan B for Your Company?
Things Rarely Go According to Plan Many start-ups have to run a broken play
Program in “Optionality” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Q5.) What Outcome Do You Want ?
A.) The right one ,[object Object],[object Object],[object Object],[object Object],Get what the market gives you. Panos Pluck ($70mm) $17m VC raise Go big or go home. Rosenblatt Demand Media (Outcome TBD) $355m PE raise
Many Factors Will Play A Role in the Answer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Be honest – and organize accordingly
Let’s Review the Test ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Five Questions You Must Answer Today Richard Rosenblatt Startonomics La 2009

  • 1. Five Questions You Must Answer Today Richard Rosenblatt CEO and Founder Demand Media
  • 2. Q1.) Why Are You Doing This ?
  • 3. A. Because I am in love with this idea What does this kind of passion look like ?
  • 4.
  • 5. My passion is Self-Publishing 1994 2003 2007
  • 6. Q2.) Do you have the best crew?
  • 7. Your Crew is Bigger than You Think Founders Executive Staff Board of Directors Service Providers Investors Functional Staff Advisory Board Don’t settle on any of these groups; pick the best
  • 8. Q3.) Who Will You Take Money From ?
  • 10. It Really Pays To Think This Through Savings Account Friends & Family Angels Strategic Partner Early Stage VC Later Stage VC Private Equity Venture Debt Distinguishing Characteristics Compatibility Sector experience Temperament Explicit Value Fund position
  • 11. Q4.) What is Plan B for Your Company?
  • 12. Things Rarely Go According to Plan Many start-ups have to run a broken play
  • 13.
  • 14. Q5.) What Outcome Do You Want ?
  • 15.
  • 16.
  • 17.

Notes de l'éditeur

  1. One of the things I really enjoy is spending time with other entrepreneurs talking about start-up life. And because of some of the high profile success I’ve had with deals like iMall and MySpace – I get a approached by a lot of entrepreneurs looking for advice. At the moment, I am currently teaching a course on New Media at UCLA with Peter Gruber – and this is another place that these kinds of questions come up. But today I decided to turn the tables a bit – and ask you guys the questions. These are questions that I haven’t always had good answers for in previous start-ups, but in retrospectiturn out to be more important than just about anything else that determines start-up success.