Andrei Marinescu discusses growth hacking, which is a multidisciplinary, holistic, and scalable approach to growth. It involves teams from product, design, engineering, and marketing working together using repeatable and ROI-driven tactics like A/B testing, analytics, and paid marketing to formulate hypotheses, validate ideas with MVPs, pursue traction, achieve product-market fit, and scale successfully. Some key growth tactics include creating a great product, clearly communicating the offering, understanding users, defining metrics, and focusing on engagement and retention.

1. PURSUING GROWTH
Andrei Marinescu
Tokyo, JP | February 6, 2014

2. AREAS OF EXPERTISE
SEO | analytics | usability testing | email marketing
conversion rate optimization | A/B testing | branding
paid marketing (SEM, display, facebook, affiliate)

3. WHAT’S GROWTH HACKING?
Multidisciplinary
Holistic
Scalable
Formulaic
Hacked-together

4. MULTIDISCIPLINARY
Product
Design
Engineering
Marketing
Analytics

5. HOLISTIC
Engagement
Retention
Acquisition

6. SCALABLE
Repeatable
ROI-driven
Iterative: Build → Test → Learn

7. GROWTH METHODOLOGY
Formulate hypotheses
Validate with MVP
Pursue traction
Obtain product/market (P/M) fit
Scale

8. KEY GROWTH TACTICS
Create a great product
Clearly articulate the offering
Understand your users
Define key metrics
Focus on engagement/retention

35. THANK YOU
Andrei Marinescu
@malaparte
andrei.marinescu@gmail.com