1. 9/1/2011 ITSM Assignment - Mandar G
Mandar Ghanekar SCIT ExMBA 2011
Role of Internet
(Social Media)
in Selling of IT
2. ITSM Assignment - Mandar G9/1/2011
Its no longer about pushing your message
out, its about being found !
Traditional marketing channels like
television, the print media, and outdoor
advertising no longer deliver the return on
investment they once promised - for a
simple reason: customers are spending
less than 25% of their time paying
attention to these channels.
3. ITSM Assignment - Mandar G9/1/2011
The Social Media Toolbox gives you an
edge over traditional marketing.
Social Media Marketing
Blogging
Social Networks
Search Marketing
Content sharing
Free tools / trials
Video sharing
Traditional Marketing
Direct mail
Trade shows
Yellow pages
Print ads
Email blasts
TV/Radio ads
4. ITSM Assignment - Mandar G9/1/2011 1-4
How Social Media Fit into IT Sales
Social Networks are changing the Selling game
Sales is – and always will be – about people and
relationships
Move toward Social CRM (SCRM)
Social media enables you to open up a dialogue
with prospective customers.
When you have a dialogue with a prospective
customer, they grow to trust you.
Once they trust you, they’re more likely to buy
your product or service.
5. ITSM Assignment - Mandar G9/1/2011
Social media can
be leveraged to
create wonderful
marketing
masterpieces
Companies, big
and small have
successfully used
social media to
increase their
sales, brand, and
the community
around their
products.
6. ITSM Assignment - Mandar G9/1/2011
Social Media Marketing -
Consequences for the Brand
A brand is no longer only what the marketing
and sales guys tell the consumer.
The band is what the consumers tell each
other it is!
8. ITSM Assignment - Mandar G9/1/2011
Case Study : Bing - Farmville
To monopolize on the widely
popular "Farmville" Facebook
game, Microsoft's Bing search
engine bribed players with
Farmville cash, used in the game
to buy more crops and farm
animals, if they clicked on a
sponsored ad for the search
engine in early May.
A Microsoft spokesperson said the
results showed the campaign's
success, as Bing acquired 425,000
new fans, a 360% jump in less
than one day. Seventy percent of
the fans visited Bing in the
following month.
