You should skip user research. It’s slow, expensive, and it disrupts the product development cycle. Go ahead and make decisions based on your gut, without any insights into how customers behave or how they react to your product design decisions. "Dev resources are never constrained,” said no one ever. In this talk, you’ll learn how to save your development team time (and frustration) by infusing user research early and often in your product development cycle. We’ll cover the latest tools and techniques which enable research to move faster and be less expensive, and we’ll help you make the case for why your team needs to prioritizing user research.