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Marco A. Nierlich, 23. März 2015
@marconierlich
#smm15
2
Die Helsana-Gruppe ist der
führende Schweizer Kranken- und
Unfallversicherer.
Sie steht Privaten und Unternehmen
bei Gesundheit und Vorsorge sowie
im Fall von Krankheit und Unfall
umfassend zur Seite.
Erfolgreiches Kundenmagazin
23. März 2015 @marconierlich --- (Social) Media Kanäle sinnvoll vernetzen 3
800k Auflage
Erfolgreiche Webseite
23. März 2015 @marconierlich --- (Social) Media Kanäle sinnvoll vernetzen 4
1.57m Unique
6.9m Minuten
Erfolgreiche Webseite
23. März 2015 @marconierlich --- (Social) Media Kanäle sinnvoll vernetzen 5
Erfolgreicher Blogpost
23. März 2015 @marconierlich --- (Social) Media Kanäle sinnvoll vernetzen 6
> 10'000 Aufrufe
Erfolgreicher FB-Post
23. März 2015 @marconierlich --- (Social) Media Kanäle sinnvoll vernetzen 7
895 Likes
140 Shares
14 Comments
Erfolgreiches Youtube-Video
23. März 2015 @marconierlich --- (Social) Media Kanäle sinnvoll vernetzen 8
100k Views
50k Views
Who cares?
23. März 2015 @marconierlich --- (Social) Media Kanäle sinnvoll vernetzen 9
• Communication Manager
• Website Manager
• E-Channel Manager
• Project Manager
• Social Media Manager
Und jetzt?
Beratungszentrum Komplementärmedizin
@marconierlich --- (Social) Media Kanäle sinnvoll vernetzen 1023. März 2015
Beratungszentrum Komplementärmedizin
@marconierlich --- (Social) Media Kanäle sinnvoll vernetzen 1123. März 2015
Durchgängigkeit: Komplementärmedizin
@marconierlich --- (Social) Media Kanäle sinnvoll vernetzen 1223. März 2015
Beratungszentrum Komplementärmedizin
@marconierlich --- (Social) Media Kanäle sinnvoll vernetzen 1323. März 2015
Durchgängigkeit: Komplementärmedizin etc.
@marconierlich --- (Social) Media Kanäle sinnvoll vernetzen 1423. März 2015
Durchgängigkeit: Komplementärmedizin
@marconierlich --- (Social) Media Kanäle sinnvoll vernetzen 1523. März 2015
Durchgängigkeit: Komplementärmedizin
@marconierlich --- (Social) Media Kanäle sinnvoll vernetzen 1623. März 2015
Durchgängigkeit: Komplementärmedizin
@marconierlich --- (Social) Media Kanäle sinnvoll vernetzen 1723. März 2015
Durchgängigkeit: Komplementärmedizin
@marconierlich --- (Social) Media Kanäle sinnvoll vernetzen 1823. März 2015
Durchgängigkeit: Komplementärmedizin
@marconierlich --- (Social) Media Kanäle sinnvoll vernetzen 1923. März 2015
Durchgängigkeit: Komplementärmedizin
@marconierlich --- (Social) Media Kanäle sinnvoll vernetzen 2023. März 2015
BeneFit PLUS Telemedizin
Eine crossmediale Erfolgsgeschichte
23. März 2015 @marconierlich --- (Social) Media Kanäle sinnvoll vernetzen 21
BeneFit PLUS Telemedizin
Eine crossmediale Erfolgsgeschichte
23. März 2015 @marconierlich --- (Social) Media Kanäle sinnvoll vernetzen 22
• Outbound
• Inbound
• Webseite
• Community
• Facebook / Twitter / …
BeneFit PLUS Telemedizin
Eine crossmediale Erfolgsgeschichte
23. März 2015 @marconierlich --- (Social) Media Kanäle sinnvoll vernetzen 23
BeneFit PLUS Telemedizin
Eine crossmediale Erfolgsgeschichte
23. März 2015 @marconierlich --- (Social) Media Kanäle sinnvoll vernetzen 24
BeneFit PLUS Telemedizin
Eine crossmediale Erfolgsgeschichte
23. März 2015 @marconierlich --- (Social) Media Kanäle sinnvoll vernetzen 25
BeneFit PLUS Telemedizin
Eine crossmediale Erfolgsgeschichte
23. März 2015 @marconierlich --- (Social) Media Kanäle sinnvoll vernetzen 26
BeneFit PLUS Telemedizin
Eine crossmediale Erfolgsgeschichte
23. März 2015 @marconierlich --- (Social) Media Kanäle sinnvoll vernetzen 27
Der neuste Coup… Helsana #vitalgruppe
23. März 2015 @marconierlich --- (Social) Media Kanäle sinnvoll vernetzen 28
Der neuste Coup… Helsana #vitalgruppe
23. März 2015 @marconierlich --- (Social) Media Kanäle sinnvoll vernetzen 29
Der neuste Coup… Helsana #vitalgruppe
23. März 2015 @marconierlich --- (Social) Media Kanäle sinnvoll vernetzen 30
Der neuste Coup… Helsana #vitalgruppe
23. März 2015 @marconierlich --- (Social) Media Kanäle sinnvoll vernetzen 31
Kernbotschaft
23. März 2015 @marconierlich --- (Social) Media Kanäle sinnvoll vernetzen 32
Vernetzung von Content
offline, online und social,
Mehrwerte transportieren,
Kunden involvieren,
=> und so für eine durchgängige
Customer Experience sorgen.
Vielen Dank!
Engage. Connect. Share. (it's your turn)
Kontakt
Marco A. Nierlich
Projektleiter & Community Manager
+41 43 340 50 47
marco.nierlich@helsana.ch
@marconierlich

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Smm15 referat helsana