On March 17 Business Models Inc. hosted Dave Gray of xPlane to an audience in Chicago on the topic of Culture Mapping. Can Culture be designed? Yes! Ask Dave Gray!

1. CULTURE MAPPING
WITH DAVE GRAY
March 17th, Chicago, IL

2. GETTING STARTED

3. Experiment Grid
Assumptions
Experiments
Idea
Hypotheses
Results
What did we learn? What will we do next?
If we do ______, then __% of people will do ______________What assumptions have we made
about customers & their world?
Description
Metrics
Created by Alissa Briggs | www.alissabriggs.com | @alissadesigns
USING
VISUAL
TOOLS

5. THE GARDENING
TOOL

6. WITH A WILLINGNESS
TO EXPLORE

7. ON THE
HERO’S
JOURNEY

8. WE
DEFINED
CULTURE

9. EMBRACED NEW
WAYS TO THINK

10. AND SET
EXPECTATIONS

11. USING VISUAL
THINKING

12. “IN ANY
CHANGE
FAILURE,
CULTURE GETS
THE BLAME”
“CAN CULTURE
BE DESIGNED?
YES!”

14. WE DISCUSSED THE
IMPACT OF CULTURE

15. WE INTERVIEWED
EACH OTHER

16. “HOW DO WE
DESIGN
LEADERSHIP
BUY IN?”
“BE THE
DETECTIVE &
THE
WITNESS”

18. “START WITH
THE OUTCOMES”
“WHAT ARE
THE BEHAVIORS
AND
ENABLERS?”

19. WE PUSHED OURSELVES

20. LOOKING THROUGH THE
EMPATHY MAP LENS

21. WHAT
DID YOU
PLEDGE
TO DO?

23. THANK YOU TO MICHELLE
GRAY FOR THE PHOTOS

24. dave.gray@gmail.commarc.mclaughlin@businessmodelsinc.com
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