We may not have flying cars yet, but we already have a lot of science fiction technology happening today or in the near future.

1. Trends In The Automotive Space
@marcusnelson
APRIL 1st, 2015

2. –HenryFord
"Mark my word:
a combination airplane and motorcar is coming.
You may smile, but it will come.”

3. We were promised flying cars

4. Yesteryear’s challenges
• Feasibility of a flying car:
• ENGINEERING - Must safely take off, fly and land throughout urban environments
• SAFETY - Pilot training, safety checks, 3 dimensional space are all problematic
• ECONOMICS - Small but powerful propulsion costs millions to produce

5. 90 Years Later…
AeroMobil 3.0 —- maybe in 2017

6. Today’s automotive challenges
• Automaker competencies are focussed around making engines and auto
bodies, designing and marketing cars
• Still rebuilding their workforces after having shed more than 470,000 jobs
during the Great Recession
• This may mean creating and empowering smaller, more nimble teams and
developing a higher tolerance for risk
• Big players in the space may no longer dominate the future of mobility

7. Looking forward…
• Emissions concerns
• Smart cars
• Connected car data
• Self-driving cars
• Consumer Preferences
• Access over ownership
• Rise of ride/car sharing
• 3D printing

8. Emissions concerns
• EFFICIENT — Burning less fuel, generates fewer emissions
• CLEANER — Biofuels reduce emissions by 80 percent
• ELECTRIC — Renewable sources produce zero emissions

9. Smart Cars
• COMPLEXITY — High-end cars now have more lines of code
than fighter jets make intelligent decisions for the drivers and passengers
• AUTOMATION — Sensors enable changes in driving conditions, parking,
braking and ground clearance without human interference
• ADD-ONS — new interfaces and connections to mobile devices
• COSTS — The value of a car increasingly resides in software and electronics

10. Connected car data
• COMPUTERS — In-car Internet and the array of sensors collecting data on
speed, driving skills and traffic conditions
• DOCKING — Smartphone integration is more important than ‘smart’
standalone services such as GPS or entertainment systems
• REPORTING — Notifications push to mobile devices to indicate changes in
mechanical conditions of automobile or analyze driving habits

11. Self-Driving Cars
• DRIVERLESS — Already appearing automatic parking spaces, maintaining
safe following distances and stay in lane in steady traffic
• RACE — Google, Cisco, Tesla, and even Apple are rumored to be working
on autonomous technologies
• BENEFITS — Reduction in traffic accidents, disabled given new freedoms to
travel, driving becomes a leisure activity or possible productive rather than
a chore

12. Consumer Preferences
• INFOTAINMENT — A recent Consumer Reports survey found that infotainment
equipment was the most troublesome feature in 2014 vehicles, suggesting a
powerful upside for companies that can devise superior systems
• SMARTPHONES — Consumers want to integrate with their connected cars
rather than purchase an additional, sub-standard technology ecosystem
• ATTITUDES — Millennials in particular are comfortable without ownership of
transportation, yet wish to control mobility

13. Access over ownership
• MOBILITY — 91% of Millennials surveyed say owning a car is very
important to their life, though access to and owning a car are synonymous
for most
• LICENSES — declining number of 16-year-olds with drivers licenses
• CONVENIENCE — As access trumps ownership for more car drivers, the notion
of the vehicle as docking station will become even more critical.

14. Rise of ride/car sharing
• BIAS — Appeals to younger, urban male and single. Half of consumers
consider such services, so still more education and trust-building needed
• EFFICIENCY — Smartphone make ridesharing significantly more convenient
to browse, book and pay for a car or ride
• ACCOUNTABILITY — Part of the sharing economy is developing a good
reputation that situates one as trustworthy and reliable.
• DATA — Personal profiles and transaction transparency build strong and
connected communities for sharing.

15. 3-D Printing
• PROTOTYPING — Manufacturers now able to turn around ideas in close to
real time meaning faster time to delivery
• MATERIALS — Evolutionary changes in composite materials are making
product modeling stronger and more durable
• CUSTOMIZATION — After-market and consumers able to design and build
modifications to existing specifications to create the cars they desire

16. Summary
• OPPORTUNITY — Boost renewable energy to promote zero emissions
• OPPORTUNITY — Simplifying code and streamlining user experience
• OPPORTUNITY — Treat vehicle as mobile docking station for interoperability
• OPPORTUNITY — Reduce dependency on ownership, focus on mobility
• OPPORTUNITY — Incorporate ride sharing as an evolving marketplace
• OPPORTUNITY — Manufacture with aftermarket modifications in mind

17. And this time… Can we not take 90
years to get there please?

18. Thank you

19. sources:
http://www.slideshare.net/maxusmetalworks/metalworks-5-trends-that-will-shape-the-future-of-automotive?qid=427371a0-ec80-4a7e-
bb79-c320bc99469f&v=qf1&b=&from_search=6
http://www.slideshare.net/davidberkowitz/the-future-of-mobility-how-we-connect-to-ours-by-mry?related=1
http://www.consumerreports.org/cro/magazine/2014/02/high-tech-automotive-headaches/index.htm
http://www.at.ford.com/SiteCollectionImages/2014_NA/Dec/Ford-2015-TrendReportBook.pdf
https://media.ford.com/content/dam/fordmedia/North%20America/US/2013/12/12/Ford_2014_TrendReport.pdf
http://www.kpmg.com/US/en/IssuesAndInsights/ArticlesPublications/Documents/me-my-life-my-car.pdf
http://www.strategyand.pwc.com/perspectives/2015-auto-trends