SlideShare une entreprise Scribd logo
1  sur  18
[object Object],[object Object],[object Object],[object Object],[object Object]
Brief Company Profile
[object Object],[object Object],[object Object],[object Object],[object Object]
Type of Ownership
[object Object],Franchisor
Store-Based Classification
Specialty Store ,[object Object],[object Object],[object Object],[object Object],[object Object]
Nonstore-Based classification (if any)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Direct Marketing
Strategy Mix
Store Location  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Goods/Services Offered ,[object Object]
Operating Procedures ,[object Object],[object Object]
Pricing Tactics ,[object Object]
Store Atmosphere ,[object Object]
Promotional Methods ,[object Object]
Customer Services ,[object Object]
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