1.
e A m o re NYC I n n ovat i o n S um m i t 2 0 1 2
WED, February 29, 2012
@Green Spaces
Sponsors
@eAmoreNYC #eAmoreNYC www.eAmoreNYC.com

2.
Letter from the Organizers
Welcome to the eAmore NYC Innovation Sum-
mit 2012!
eAmore organizes small-format high-impact confer-
ences in the online dating industry, bringing togeth-
er entrepreneurs, investors, and service provid-
ers. The organization was founded in 2010 in New York City, and
its inaugural event was held in February 2011, followed by a se-
cond event in June 2011, drawing over 150 attendees each.
eAmore events would not be possible without the help from our
sponsors, and partners, as well as participation from our speakers
and attendees. We thank you for your ongoing support!
If you are interested in sponsorship, speaking or demo opportuni-
ties at our future events, please contact us.
Enjoy the event and we hope to see you again!!
Sincerely,
Organizers of @eAmoreNYC
2 @eAmoreNYC #eAmoreNYC www.eAmoreNYC.com

3.
Agenda
Registration & Networking 6:30-7:00PM
Fireside Chat: Aaron Schildkrout, HowAboutWe 7:00-7:20PM
Panel One: User growth and content—leveraging platforms & APIs 7:20-7:45PM
1. Michael Geer, Formerly of Badoo, now Founder at CauseCart
2. Brett Martin, Founder at Sonar.me
3. Chris Mirabile, Co-Founder and CEO at Hotlist
Q&A — moderated by Andrew Weinreich, Chairman at MeetMoi & Xtify
Panel Two: Financing your idea—seed to exit 7:45-8:10PM
1. Lance Barton, Vice President of M&A at IAC (Personals)
2. Brett Topche, Principal at MentorTech Ventures
3. Michael Wolf, Principal at Blazer Ventures
Q&A — moderated by Andrew Weinreich, Chairman at MeetMoi & Xtify
Networking Break 8:10-8:20PM
Demos 8:20-9:10PM
1. Amusemi
2. Friendlylook
3. LoCreep
4. LoveEssence
5. Mini Dates
Q&A and Feedback
1. Project Four
2. RAVN Events
3. Sparkology
4. Stray Boots
5. Tokii
6. UPlanMe
Q&A and Feedback
Networking 9:10PM ONW
@eAmoreNYC #eAmoreNYC www.eAmoreNYC.com 3

4.
Speakers
Aaron Schildkrout, Co-Founder and Co- cause without ever donating any money
CEO of HowAboutWe. Aaron oversees yourself. http://www.causecart.com
product development and spends his days
leading a team of engineers and designers Brett Martin, Co-Founder and CEO of
to create a fundamentally new way for Sonar. Prior to Sonar, Brett helped found
people to use the internet to find love. K2 Media Labs, a New York-based seed
Before HowAboutWe, Aaron was a high stage mobile incubator, and AppFund, K2’s
school educator at Codman Academy Char- Investment arm. Before K2, he studies
ter Public School in Boston, MA. Aaron's strategic resource allocation in early stage
work was featured in, among others, the startups as a Fulbright Scholar in Milan. He
Gates’ Foundation “High Schools of the also helped launch Vice Magazine’s web
Future” curriculum and conferences, Massa- presence, VBS.tv, and worked as an equity
chusetts Charter School Association publica- research associate. Some other things Brett
tions, the Boston Globe, and the Maury is proud of include: teaching himself Ruby,
Povich Show. Aaron received his B.A. from going to Dartmouth, getting published by
Harvard, Phi Beta Kappa. Harvard Business, founding a non-profit,
***HowAboutWe—online dating site revolv- and sailing 6,000 miles in a 30ft ketch.
ing around proposing/accepting specific ***Sonar—an award-winning mobile app
dates, e.g. “How about we..[fill in the that reveals hidden connections users share
blank]?” HowAboutWe raised $3.1M in Se- with other people nearby, through existing
ries A in Nov’10 led by RRE Ventures; it contacts and preferences on social networks
raised $15M in Series B in Nov’11 led by including Facebook, Twitter, LinkedIn and
Khosla Ventures with participation from Foursquare; LTD funding ~ $1M.
RRE, FF ventures and some angels. http://www.sonar.me
www.howaboutwe.com
Chris Mirabile, Co-Founder and CEO of
Michael Geer, Founder of CauseCart. Hotlist. As CEO, Chris focuses on Hotlist's
He has traveled the world and learned the overall strategy, financing, business devel-
Internet industry from the ground up, help- opment, strategic partnerships, and is the
ing build badoo.com in Moscow and then product evangelist. Intrigued by and work-
setting up their London office, constructing ing in technology as a developer at age
Badoo piece by piece from 0 to 70 million 15, Chris has always had a particular inter-
users. He left Badoo in 2010, moved to New est in entrepreneurship. Establishing two
York and now advises and mentors early tech companies prior, one that was
stage tech startups, promotes the New York launched in India and acquired by a publicly
tech scene with his company NYC Bubble listed corporation, Hotlist is Chris’ third and
Proof and works full time on CauseCart, his most recent project. In 2011, Chris was
passion project dealing with building ways selected as a Top Five Finalist for the cate-
to raise money for causes without asking gory of Entrepreneur of The Year at the
for donations from end users. In his free Mashable Awards / Consumer Electronics
time, he fights his ever growing addiction to Show. Chris' experience also includes con-
the Social Network and Love Actually. sulting & delivering customized technology
*** CauseCart—a new technology that solutions to algorithmic hedge funds and
allows you to raise money for your chosen Chris studied Finance, Economics and Inter-
4 @eAmoreNYC #eAmoreNYC www.eAmoreNYC.com

5.
Speakers
national Business at NYU Stern School of Chemistry.com, PeopleMedia, OkCupid,
Business, where he became the youngest Singlesnet, and Meetic, which generated
winner of their business plan competition; $518M in revenue and $156M (30% mar-
he is now a guest lecturer here. gin) in operating income before amortiza-
***Hotlist is what you check before you go tion (OIBA) in 2011 representing 25% and
out. With more than 110 million people's 51% of IAC’s aggregate revenues and OI-
social plans, Hotlist can make intelligent BA, respectively. In 2011, IAC further ex-
recommendations of places and events for panded their reach in the online personals
users to attend based on their location, category through the acquisitions of
Facebook friends, explicit preferences & OkCupid and Meetic, as well as a minority
interests, and location history. Users can investment in Zhenai. http://www.iac.com
then view the expected crowds, guy-to-girl
ratios, upcoming event details and more, Brett Topche, Principal at MentorTech
and coordinate plans with their Ventures. Mr. Topche joined MentorTech
friends. Hotlist was a Top 5 Finalist in the Ventures in 2007; he was previously a
categories of Best Location-based Service member of the Fund Investments Team at
and Best Use of an API at the Mashable Hamilton Lane Advisors, a fund-of-funds
Awards / 2011 Consumer Electronics Show, manager and private equity investment
and selected as a Top 100 Website by PC consultant. During his time at Hamilton
Magazine. LTD funding of $2MM+ Lane, Brett reviewed more than 100 funds,
www.hotlist.com including venture capital, mezzanine, buy-
out and real estate funds. Based in part on
Lance Barton, Vice President of Mer- reports he drafted, more than $1 billion was
gers and Acquisitions for IAC In this invested into these funds. Prior to working
role, he oversees the strategy and M&A for Hamilton Lane, Mr. Topche was an Asso-
activity of IAC’s Personals division. Mr. ciate with NJTC Venture Fund, where he
Barton has held various positions within focused on investments in early stage com-
IAC’s M&A department since joining in 2008 panies in the software, Internet and com-
and has worked on a number of transac- munications sectors. He previously worked
tions for IAC including the acquisitions of for MRA International in real estate devel-
Meetic, OkCupid, Singlesnet, PeopleMedia, opment consulting firm Frankel and Topche.
and DailyBurn as well as Match.com’s in- Mr. Topche is a magna cum laude graduate
vestment in Zhenai. Prior to joining IAC, of the Wharton School, with a B.S. in Eco-
Mr. Barton was an Associate in the Invest- nomics, with concentrations in Finance and
ment Banking Division of Citigroup Global Legal Studies and a Political Science minor
markets from 2005-2008. Before Citigroup, from the College of Arts and Sciences.
Mr. Barton held various roles as a System ***MentorTech Ventures—seed– and early-
Engineer and Program Manager for Cisco stage venture capital fund that invests in
Systems from 2000-2004. He holds an companies from the University of Pennsyl-
MBA from Columbia Business School and a vania ecosystem. These companies typically
B.B.A in Finance from Wichita State Univer- have key founders or managers who are
sity. students, faculty members or alumni of the
***IAC operates more than 50 diversified university. Sometimes, the companies are
Internet businesses across 30 countries. based on intellectual property that originat-
IAC’s Match segment includes Match.com, ed at Penn.
@eAmoreNYC #eAmoreNYC www.eAmoreNYC.com 5

6.
Speakers
MentorTech invests in both IT and medical *** Moderator ***
technology companies with a primary focus
on companies in the greater Philadelphia Andrew Weinreich, Chairman and
and New York areas. Several of the current Founder of MeetMoi. Andrew has spent
investments include: SeniorHomes.com, more than the past 15 years starting and
Kembrel, TicketLeap, Wanderfly, Warby building businesses. In February 2006, Mr.
Parker. Weinreich started MeetMoi, the first location
http://www.mentortechventures.com -based mobile dating startup in the United
States. In 2008. he spun off the persistent
Michael Wolf, Co-Founder and Principal tracking technologies of MeetMoi into a
at Blazer Ventures. Prior to founding separate company called Xtify, the first
Blazer Ventures, Michael spent nearly ten platform for geo-targeted mobile messag-
years in a variety of operating, consulting, ing. In January 2004, Andrew founded I
and investing roles with startups. Most Stand For, a full service technology solu-
recently, he worked at DFJ Gotham. Michael tions provider to political campaigns and
began his career at Bain & Company, work- non-profit organizations. In 2001, Andrew
ing with clients across the media, retail, founded Joltage, an infrastructure services
and private equity verticals. He then transi- business devoted to building out a global
tioned to Visible World where he helped network of WiFi hotspots. In 1996, Andrew
launch the first ever household-level target- launched the social networking space with
ed television advertising campaign. Michael sixdegrees.com, which over a period of five
also spent a year directing operations for years grew to become one of the largest
the 2008 Barack Obama President Cam- community sites on the on the World Wide
paign across seven states. Michael contin- Web. Prior to founding Six Degrees, he
ues to independently consult for a range of served as Vice President/General Counsel of
early & late stage fashion, media and con- Hertz Technology Group. Before attending
sumer technology companies. Michael holds law school, he was a financial analyst at
a BA cum laude from Columbia University Merrill Lynch & Co. Andrew graduated cum
and an MBA with honors from The Wharton laude from the University of Pennsylvania in
School at the University of Pennsylvania. 1990 and earned a Juris Doctorate from
***Blazer Ventures - angel investment fund Fordham University School of Law in 1994.
focused on the fashion and consumer tech- www.meetmoi.com
nology verticals. Representative invest-
ments include Clothia, Kembrel, Fondu,
Lovely, and Classtivity.
www.blazerventures.com
6 @eAmoreNYC #eAmoreNYC www.eAmoreNYC.com

7.
Demos
Amusemi—started out with the idea of companies in enterprise software and pay-
group dating done the right way by com- ments which were widely recognized for
bining speed dating with online pre- innovation and thought leadership. With 15
selection. It has evolved more broadly into years of online dating experience behind
an alternative to the event rsvp list. Rather him and frustrated by the absurdity of
than motivating users by showing them existing options, Trevor built Friendlylook to
who's already registered, it lets people finally realize the actual promise of online
focus on who they want to meet. The end dating.
result is a small group event where every-
LoCreep - a suite of creep-mitigation tools,
one attending is there to talk to at least
providing users with special phone numbers
one more person: http://amusemi.com/.
that may be handed to undesirables in
Presenter: Alex Shapiro, Founder of
place of their own. Since its launch at the
Amusemi, is a long term entrepreneur and
November 2011 New York Tech Meetup,
founder of TouchGraph. Alex has a back-
LoCreep has been featured in several publi-
ground in social network data analysis and
cations, and been heralded genius by wom-
algorithm design. He is also the business
en, and genius by men who don't under-
lead for his company, and is passionate
stand what it's for. Sadly, the underfunded
about creating simple and engaging prod-
LoCreep has since been placed in cryogenic
ucts.
freeze, but seeks to make an unexpected
Friendlylook is an innovative, standalone return to seize its rightful place as the
platform designed to casually connect sin- vanquisher of douches, defeater of tools,
gle friends with one another, as well as and conqueror of creeps.
with other small groups of single friends. It Check out a video of the legendary pitch
establishes a trust network to explore for at http://locreep.com/video
potential partners, an approach which re- Presenters: Misha Ponizil and Andres Cam-
places the usual strangers with friends of panella are students at NYU. They built
friends. It’s online dating made comforta- LoCreep with assistance from many friends
bly social, where friends are able have fun at HackNY's Fall 2011 student hackathon,
while sharing, supporting, and dating held at NYU's Courant Institute. They
"together". Friendlylook models normative are currently working on a platform to
social behavior and communication, it feels revolutionize the way human beings give
natural to users and is designed to appeal each other romantic advice.
to the broader market of singles not active-
Loveessence, a new romantic networking
ly online dating and hopes to disrupt the
website for black women and all men, offi-
online dating industry in the pro-
cially launched in November of 2011. Unlike
cess. Friendlylook is “soft beta launched”
traditional dating sites, Loveessence.com
in the DC market, 100% bootstrapped and
promotes romantic networking based on
HQ’d in Old Town Alexandria,
core values and shared love visions regard-
VA. http://www.friendlylook.com
less of ethnicity, occupation or other demo-
Presenter: Trevor Chidester, Co founder
graphic characteristics. http://
and CEO of Friendlylook. Most recently a
loveessence.com/
stockbroker with Wells Fargo, Trevor is
Presenter: Ama Yawson, Co-Founder of
experienced serial entrepreneur and inno-
loveessence.com, is a former banking regu-
vator, having previously founded several
lator, telecom investment banking analyst
@eAmoreNYC #eAmoreNYC www.eAmoreNYC.com 7

8.
Demos
and movie business-manager. Ms. Yawson vania, where he gained digital experience
was inspired to create Loveessence.com through internships at small and large firms
because of her own experiences in discover- including IPG, Fox Interactive Media, and
ing romantic love. She earned a BA from Sincerely. He is currently working on his
Harvard University, an MBA from the Whar- second mobile dating concept, Project Four,
ton School and a JD from the University of which is trying to create new interpersonal
Pennsylvania Law School. She lives in interactions over the mediums we use on a
Brooklyn, NY with her husband and toddler. daily basis.
MiniDates.com is an all-new form of per- RAVN Events is the "Pandora of Event
sonalized matchmaking that arranges Real Discovery", offering personalized recom-
In-Person Dates for you based on exactly mendations of local events based on your
WHO you're looking for, plus WHERE and interests. The app provides an easy way for
WHEN you're free. MiniDates.com is the first users to browse, search and book local
service to propose casual get-togethers with events and activities in their city. It is the
your target matches at convenient times fastest and simplest way to find unique and
and places- all you have to do is accept! We creative date ideas that go beyond dinner
do all the work, you stay in complete control and a movie, perfect for first dates or cou-
- it can't get any easier. MiniDates is in ples. http://ravn.com/beta/splash
private beta in NYC- get FREE early access Presenter: Jonathan Wu is one of the found-
at www.MiniDates.com and Just Meet! ers of RAVN, a discovery engine for
Presenter: Beverly May, Founder and CEO of events. Previously a consultant with Oliver
MiniDates.com, founded her first company Wyman Consulting, Jonathan specialized in
when she was 20 and is also a 15-year tech their media, technology, and strategy prac-
and Internet veteran. As the creator of the tice groups. He has extensive experience
User Experience Awards and the founder with value driven business designs, disrup-
and CEO of Oxford Technology Ventures, a tive product launches and B2B2C strate-
boutique user experience and product strat- gy. In his free time, Jonathan enjoys travel-
egy consulting company, Beverly has helped ing around the world, meeting new people
her clients launch dozens of successful, and cooking.
useful, effective, and engaging digital prod-
ucts and services-- skills which are now Sparkology is a luxury dating site for
being applied to MiniDates.com. Beverly has young professionals. We embrace quality,
a technology Master's degree from the In- courtship, and meaningful interactions by
teractive Telecommunications Program at having an invite-only community and requir-
NYU and an MBA from Oxford University. ing men to be verified grads of top universi-
ties. Men pay for per initial message, allevi-
Project Four is a revolutionary social game ating the spam shotgun approach plaguing
that places your surroundings at your fin- many existing platforms. A team of VIP
gertips. It's "Hot or Not" meets Foursquare. Concierges monitors the site and offers one-
By allowing users to rank other checked in on-one support with profile creation and
nearby, the service is able to recommend date planning. http://ww.sparkology.com
venues where you can meet people you'd Presenter: Alex Furmansky, Founder & Pres-
like. http://tryfourplay.com/ ident of Sparkology, has been working full
Presenter: Matt Newberg is a social technol- time on it since April 2011 and enjoys men-
ogist based in NYC. He recently graduated toring other entrepreneurs to further grow
from Wharton at the University of Pennsyl- NYC's startup scene. Past experience in-
8 @eAmoreNYC #eAmoreNYC www.eAmoreNYC.com

9.
Demos
cludes being Director of Biz Dev @ Open- the world’s first relationship management
Peak and investment banking @ Evercore platform that improves relationships
Partners & UBS. Alex holds degrees from through interactive tools and games of play
Penn's School of Engineering and Wharton. and discovery. It’s easy to use, free and fun
Only thing better than sailing and wine is unlike most sites on the market, which are
startups! http://about.me/alexfurmansky more clinical and discussion-oriented. With
Tokii, members can trade, discover, uncov-
Stray Boots turns the city into an urban er and better connect with each other any
adventure that makes exploring fun, easy, time, anywhere: https://tokii.com/tokii/
and engaging. Like your “own private SignIn.aspx.
Amazing Race,” our games take you to the Presenter: Paul Chung, Content and Social
coolest, most interesting spots in town, Media Specialist for Tokii, is also heading
using your own cell phone as your guide. up some of their PR efforts. Prior to Tokii,
The perfect ice-breaker for early daters, he worked with fellow University of Arizona
Stray Boots avoids the pain of Dinner-and-a graduates on several startups including
-Movie by eliminating the awkward silenc- Mosoto, which was a featured partner at
es, face-stuffing, and challenge of picking Facebook's first F8 conference in 2007.
the perfect place. For dating sites, Stray
Boots can offer their clientele a dating ex- UPlanMe is the “Pandora for your social
perience that’s fun, casual, unique, and life” providing personalized event and activ-
unintimidating. The sites can co-brand ity suggestions based on your interests in
dating-oriented games that we help create, sports, music, TV, shopping, dining, night-
extending their user-engagement offline life and more, direct to your UPlanMe calen-
into the real world. http://strayboots.com. dar. For brands and businesses, UPlanMe
Presenter: Avi Millman, Co-Founder & CEO provides a suite of tools and capabilities to
of Stray Boots, has spent his professional manage and promote their events, specials,
career rapidly growing businesses. After sales and incentives to existing and poten-
graduating cum laude from Princeton, he tial customers. For dating sites, UPlanMe
joined national apparel retailer Steve and can provide the ability to embed its
Barry’s in its internal consulting group. Discover Tab directly into their websites to
Rising to Director of Logistics, he grew the let daters browse the calendar of upcoming
company’s supply chain systems from han- events in their city for suggested date ide-
dling 60 stores to over 200 in two years, as. http://www.uplanme.com/.
supporting annual sales of $1 Billion. He Presenter: Sean Barkulis, Co-Founder &
then went on to head up Regional Sales at CEO of UPlanMe, began his career at
beverage startup Q Tonic, where he grew Citigroup in the Corporate & Investment
top line sales by 600% in one year. An avid Bank where he advised financial institutions
traveler, he started Stray Boots after a trip on debt, equity and M&A offerings. He then
to Rome, where he realized the guidebook spent several years on the buy-side where
experience was far too passive for the digi- he invested over $500MM into distressed
tal era. debt of internet, media and technology
companies, first at Citigroup then at Solar
Tokii is a free relationship management Capital. Prior to UPlanMe, Sean was the
platform designed to help couples improve Founder & CEO of BL TradeXchange, an
their relationships in a playful, easy way. online trading platform for institutional
Headquartered in Toronto, Canada, Tokii’s investors to the leveraged loan market.
Beta launched on March 11, 2011. Tokii is
@eAmoreNYC #eAmoreNYC www.eAmoreNYC.com 9

10.
Sponsors
Vindicia is a leading provider of SaaS that affect all stakeholders in the industry.
billing solutions that help digital leaders If you want an insight on “best practices”
optimize customer retention and acquisi- for the future then the Online Dating Sum-
tion through integrated marketing best mit is an even you do not want to miss.
practices. Over the past twelve months, Listen to experts from performance mar-
Vindicia clients sent $2.5 billion through its keting networks, top-flight SEO’s, leading
CashBox solution, billed in every global advertising distributors and many more.
region, and generated $75 million in annu- Make your business fire on all its cylinders!
al incremental revenue to its customers’ The latest trends, topics and misconcep-
top line. Its clients include SNAP Interac- tions will be addressed, the mobile para-
tive, Online Buddies, SpeedDate, eMusic, digm will be brought into focus and get
MOG, LeapFrog, NBA.com, Symantec, ready to meet the top affiliates in the
TransUnion Interactive, Intuit, Activision industry. Make more money, optimize your
Blizzard, Bloomberg, and Next Issue Me- traffic, monetize your exit traffic, make the
dia. Visit at: www.vindicia.com. smartest link exchanges...just have a look
at the schedule. We’re keeping our finger
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network that provides advertisers and try! For more information visit our website
publishers world class expertise and the at www.onlinedatingsummit.com/en;
most up-to-date proprietary technology to Download the list of participants right here.
create ROI-driven solutions. The company
develops specific revenue generating pro- LeClairRyan Founded as a venture capital
grams for online marketers, businesses boutique in 1988, LeClairRyan has signifi-
and media agencies. MUNDO Media’s cant and long standing ties to the venture
breadth of knowledge includes program- capital, angel and business communities.
ming experience from both affiliate and From cradle to successful exit, we repre-
advertiser perspective. It prides itself on sent emerging companies of all sizes
the complete mastery of all online tools, across a full spectrum of industries on
verticals and metrics so MUNDO clients issues including fundraising strategies,
receive maximum return. MUNDO also growth planning, tax, real estate, wealth
provides start-to-finish consultation to transfer and litigation. As a trusted advi-
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one—and to push the boundaries of online al law firm model of organizing attorneys
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it www.mundomedia.com/. functional business team approach that
groups attorneys from multiple practice
Online Dating Summit (Barcelona Mar areas and geographies by the industries
3-5) With already 40% of the Top 10 we serve. This unique approach allows
Internet Dating Companies (and we expect LeClairRyan to be intimately aware of
that number to grow in the coming weeks) clients’ needs and facilitates a 360 view of
participating/speaking at the inaugural their business and legal issues. With offices
Online Dating Summit, you can be assured in California, Connecticut, Massachusetts,
that a ton of expertise is coming your way. Michigan, New Jersey, New York, Pennsyl-
Innovative, unique & bold are just a few of vania, Virginia and Washington, D.C.,
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these Captains of your industry. They will neys representing a variety of clients na-
be addressing you with a myriad of topics tionwide. www.leclairryan.com.
10 @eAmoreNYC #eAmoreNYC www.eAmoreNYC.com

11.
Thank You
Speakers
Demos
Sponsors
@eAmoreNYC #eAmoreNYC www.eAmoreNYC.com 11

12. www.meetup.com/eAmore
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h p://www.linkedin.com/groups/eAmoreNYC‐3883940?