2019 plans to be an explosive year for influencer marketing. If executed correctly, an influencer marketing campaign can be an unstoppable force. And like everything else in this industry, influencer marketing is constantly changing. Watch our latest webinar below to learn the 7 Tips for Influencer Marketing in 2019.
Today, it is reported that 81% of consumers make purchase decisions based on what they have seen on social media. So, to capitalize on this market potential and remain competitive in such a fragmented world, it’s good to be aware of new trends in influencer marketing and decide how to integrate these trends into your campaigns – and larger efforts.
In 2019 we expect to see a greater emphasis on micro-influencers, the rise of always-on influencer campaigns, and a demand for greater transparency from influencers as well as much, much more. And with the new year, this presents a whole new opportunity to achieve success through influencer marketing, and to improve campaigns from the year before.
In our inaugural 30-minutes webinar 7 Tips for Influencer Marketing in 2019, hear from Daniel Schotland, digital advertising expert and COO of Linqia, and discover how-to take advantage of this growing space just like a master.
In this webinar, you will learn how to:
• Leverage influencer content beyond the influencer’s own social media feeds
• Ensure your impressions are authentic
• Create a turnkey campaign that delivers the best performing results
2. In this webinar, you will learn…
Tip 1: Make Performance a Must Have
Tip 2: Bigger is Not Always Better
Tip 3: Adopt a Test, Measure, Learn Mindset
Tip 4: Use Influencer to Supercharge Your Paid Media
Strategy
Tip 7: Don’t Forget Shopper
Tip 5: Ensure Your Traffic is Authentic
Tip 6: Always On Wins the Race
3. GUARANTEED
RESULTS
The Linqia Performance Platform
Linqia automates the discovery and engagement of the right set of influencers, qualifies their content for optimal performance
across all media, and delivers guaranteed results backed by 3rd party measurement and attribution
SELF-
LEARNING
PLATFORM
4. Influencer marketing isn’t just a trendy buzzword…
Influencers have more impact on
consumer’s purchasing decisions
than a regular recommendation
Of millennial consumers value peer
endorsement over celebrity
endorsement
Influencer marketing is estimated to
grow exponentially by 2020
70%4X $10B
12. ACTION
Sales
Coupon redemption
Time on site, bounce rate
Video view rate
AUDIENCE
Organic social followers
Unique monthly visitors
ENGAGEMENT
Number of comments, likes, shares
Sentiment analysis
TRAFFIC
Clicks to brand site
CONTENT
Quality & authenticity
Volume & diversity (cross channel)
PURCHASE
INTENT
CONSIDERATION
INTEREST
AWARENESS
Where Micro Really Counts
13. CASE
STUDY
+140% +300% +5%
Amazing Results Delivered for Gerber
Total Impressions Total Engagements Total National Sales Lift
Delivery Goal Delivery Goal Delivery Goal
$10.00
$90.00
$11.00
100
260
150
Sales
14. CASE
STUDY
+32% +20% +37%
Driving Brand Lift for Three Olives
Aided Brand Awareness
Flavor Vodka
Opinion/Favoribility
Flavor Vodka
Purchase Intent
Flavor Vodka
+
16. What Does That Mean?
Extract insights at every stage of your program
Learn from influencer’s nuanced audiences
Bake measurement into every
aspect of the program
17. Q1 Q2 Q3
Use Every Activation as an Opportunity to Optimize
Test which influencers work best Test which content performs the
best
Test which distribution channels are
most impactful
18. Retail Sales Lift Mobile ProximityBrand Lift & Purchase Intent TV Tune-in
Understand True Business Impact
20. Establish a Qualification Process
Tip 4: Use Influencer to Supercharge Your Paid Media Strategy
Create multiple ad variations
1
Test ads against different audiences
2
Identify the perfect audience + ad pairing
3
21. Programmatic
Display + Video Ads
Paid Social
Social Ads
Distribute your perfect matches to drive efficiency across all mediums
4
Tip 4: Use Influencer to Supercharge Your Paid Media Strategy
22. CASE
STUDY
Making GOODFOODS content great
Facebook Paid Social
Cost Per Engagement
Instagram Paid Social
Engagement Rate
Native Ads
Conversion Rate
LINQIA CONTENT CREATORS
BRAND CREATED CONTENT
$0.02
$0.11
$0.26
$0.45
$0.22
$0.08
3x
BETTER
2x
BETTER
22x
BETTER
23. Think about how much you are
spending today…
Brand Created Content Linqia Influencer Content
SPEND
ENGAGEMENT
CPE
$200,000
154,000
$1.30
462,000
$200,000
$0.43
FACEBOOK PAID SOCIAL CAMPAIGN
You could save over
$133,000
25. “As many as 15% of Twitter’s 'users' may be
fake, and up to 60M Facebook accounts
could be automated, or bots.”
SOURCE | “Influencer marketing fraud—how big a problem is it?” 2018, The Drum News
Tip 5: Ensure Traffic is Authentic
26. Tip 5: Ensure Traffic is Authentic
Suzanne
New York, NY
Single, 0 Kids
$100K+ Income
Bachelor’s Degree
Lifestyle
Beauty
Home
Fashion
Travel
Professional
Entertaining Pets
Reach:
62K
Interests:
27. Use third party verification
Tip 5: Ensure Traffic is Authentic
MOAT monitors IVT, engagement, and content effectiveness
trends from a pixel placed on all influencers’ blogs
Instascreener helps ensure the influencers you select for a
program have verified follower and engagement counts
32. 83%
Of moms trust blogs the
most when researching
products online
Millennial Moms Are Concerned Consumers,
Consulting More Online Channels Before Purchase
State social media was a
key influence when
buying products
Of moms are more likely to
purchase a product if an
influencer recommends it
(vs. 53%)
SOURCE Trybe. “Millennial Mom Trends That Will Help Your Brand Thrive.” March, 2017.
78% 48%
33. Impact purchasing decisions through
authentic influencer-generated content
Tip 7: Don’t Forget Shopper
“I scrubbed with hot water, looked for a variety of
sponges or products, but finally just
purchased Viva® Vantage® towels and Clorox®
Cleanup Cleaner + Bleach and I literally watched all
of the stains disappear!”
“I love how easy it is to grab a pack of belVita
Breakfast Biscuits while I am on the go, chasing my
little man around the house, or better yet, when I’m
rushing off to take my oldest to school.”
“I sent my husband to do a quick Target trip for
me to pick up these Mini Babybel cheeses.
They’re a household item for lunches and the
whole family loves to snack on them too!”
36. Don’t Forget…
Tip 1: Make Performance a Must Have
Tip 2: Bigger is Not Always Better
Tip 3: Adopt a Test, Measure, Learn Mindset
Tip 4: Use Influencer to Supercharge Your Paid Media
Strategy
Tip 7: Don’t Forget Shopper
Tip 5: Ensure Your Traffic is Authentic
Tip 6: Always On Wins the Race
37. Have more questions? Reach out to us at hello@linqia.com
Thanks for listening! Questions?