Are you wondering how to build up your customer loyalty in 2015? You can refer to 10 customer loyalty ideas in this whitepaper.

1. 10 Customer Loyaly Ideas In 2015 For Ecommerce
10 Customer Loyalty Ideas
In 2015
80% of your company’s future revenue will come from just
20% of your existing customers

2. 10 Customer Loyaly Ideas In 2015 For Ecommerce
Table Of Content
Getting Started
Get And Keep Customers?
A Challenge For Almost Businesses
5 Best Customer Loyalty Case Studies
10 Customer Loyalty Ideas
Summary

3. 10 Customer Loyaly Ideas In 2015 For Ecommerce
Overview
Business competition is fiercer, instead of getting new source of customers, is it better to make your
customer who comes to your store once come back again? This white-paper would give you the reasons
why you should start your customer loyalty program right now, best customer loyalty case studies and ten
tips for customer loyalty program in 2015.
1. Get and keep customers? A challenge for almost businesses
2. 5 best customers loyalty program and key take-away
3. 10 customer loyalty ideas in 2015
Happy reading! I am sure that after reading this white paper you immediately can have some ideas to
start your own loyalty program and increase your sales.

4. 10 Customer Loyaly Ideas In 2015 For Ecommerce
Get And Keep Customers?
A Challenge For Almost Businesses
The study by Forrest Research shows that it costs 5 times more to acquire new customers than it does to
keep current ones.
Gartner Group cited in Forbes that 80% of your company’s future revenue will come from just 20% of
your existing customers.
Why do customers leave company?
Customers can leave you because of many reasons, knowing the reason is a key to success for your
business: the principal reason is they feel they don’t enough care from your business than the other
competitors
Customer loyalty – A challenge for all businesses?
According to Cheryl Conner “8 top great challenges for every business face” in Forbes, customer loyalty
is one of the significant problem for every businesses. Morever, 61% of retailers cite customer retention
as their greatest obstacle in 2013, up from 51% in 2012.
Is it really challenged to keep your customer loyal to your brand, right? Let’s take lessons from 5 most
successful customer loyalty campaigns.
Why Customers Leave
Company
The treatment they
received
Feel dissatisfied with
products and service
Begin doing business
with the competition
Seek alternatives

5. 10 Customer Loyaly Ideas In 2015 For Ecommerce
5 Best Customer Loyalty Case Studies
1. Apple – keep customers loyal by its own products
Apple is the most special case study for customer loyalty. Although they don’t offer any discount or
special offer to customers, there are many fans extremely faithful to this brand because of its own
products.
“When you start with an amazing products, you can create amazing things” That is what Apple uses in
every its products communication campaign. These innovative products can change the world, change the
way we work, play and listen to music.
Simple and innovative are what Apple makes its customers so loyal without using any promotional
campaign.
Take-away tip: First and foremost factor for customer loyalty comes from your own products!
2. Boloco Card – Use simple points system
Boloco is the brand name of an American chain of restaurants that serves burritos, wraps, salads, shakes
and smoothies. Boloco brand gives their customers a Boloco card (with stylish design) to accumulate

6. 10 Customer Loyaly Ideas In 2015 For Ecommerce
their points after each purchase, with which customers can earn points after buying any products then
redeem it in next purchases.
Why this loyalty program is so effective: Measure points in dollar and reward in food items. Simple
system makes it perfect, both customers and store-owners don’t have to remember and apply confusing
reward points system to each order. That works!
Take-away tip: Use simple points (earn and redeem) system
3. Walgreens – Get rewarded for living a happy and healthy life
The Walgreen Company is the largest drug retailing chain in the United States. As of May 31, 2014, the
company operated 8,217 stores in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin
Islands. See how it conducted loyal customer program!
Walgreen puts their customer’s well-being on the first emphasis. With the Balance Rewards program,
customers can earn points by taking care of themselves through filling prescriptions, receiving
immunizations, logging points for walking and/or running, tracking weight loss, or participating in
physical activities.

7. 10 Customer Loyaly Ideas In 2015 For Ecommerce
Why does this program work? It is humane, Walgreen cares about their customers’ health, and then it
benefits both customers and Walgreen brand.
Take-away tip: Customer loyalty program should care truly customers’ problem.
4. Patagonia – Non-monetary loyal program
Patagonia is a designer of outdoor clothing and gear for the silent sports: climbing, surfing, skiing and
snowboarding, fly fishing, and trail. Instead of using common ways for loyalty program like points or
discount, Patagonia uses a non-monetary program to benefit their customers: They partnered with Ebay
and allows their customers to re-sell their old Patagonia products though Ebay.
This campaign works because it can meet 2 conditions: First, convey the message that Patagonia
clothing and gear are durable. Second, bring customers more value rather than discounts and points.

8. 10 Customer Loyaly Ideas In 2015 For Ecommerce
Take-away tip: Customer loyal program should bring more value to customers rather than discounts
and points.
5. Amazon – Amazon prime membership
Amazon.com, Inc. is an American electronic commerce company with headquarters in Seattle,
Washington. It offers loyal customer prime benefits that can make them feel VIP and delete bolder
between customers and providers.
Take-away tip: Give your loyal customers special offers.

9. 10 Customer Loyaly Ideas In 2015 For Ecommerce
10 Customer Loyalty Ideas For 2015
1. Focus on the quality of products
The first and foremost in a customer loyalty program is the
quality of your products. Customers will never come back to a
brand if it doesn’t offer any good to them.
High quality products increasingly build trust in your
customers.
2. Offer excellent customer services
Customer services somehow can be defined as the way you
communicate to your customers through actions of bringing the
best-quality customer services. 68% customers leave company
because of the treatment they receive; it’s high time for your
business to improve customer service to build up customer
loyalty.
3. Use points system
A point system for your customers is a great incentive for them
to come back again. Remember to simplify earning and
redeeming process!
4. Use a non-monetary loyalty program
Creating something creative rather than points or discount can
make your customers remember you better. For example, you
can set up partnership with other related brand, which can bring
real value to your customers.
5. Create a community
Creating a community of your loyal customers can benefit your
business and customers, too. Harley, a Motor Company, creates
a community where its loyal clients can build up their
networks, learn more about the products and share their stories
to the others.

10. 10 Customer Loyaly Ideas In 2015 For Ecommerce
through Loyalty Program, you can absolutely make something
special for your long-time customers. For instances, giving
customers who love flowers a bunch of roses in their birthday
or sending them a book about flowers can be the best behaviors
to show off your gratitude for customers’ business. Loyalty
Program is only successful when you keep your customer
surprised, happy and excited in a long time.
If you want your customer loyal to your brand, it is necessary
that you all have to
6. Give customers a badge of honor
When your customers have been with you for a certain time or
have made a big purchase, you can give them the opportunities
to be a part of a special group. MageWorld, a large portal of
magento extensions has Partner Program including silver,
golden, and premium level based on customer’s total order.
7. Make your customer happy
For business, smiling is something little but it can effect on
your brand image in customers’ mind. In fact, one of the
reasons Southwest Airlines has so many raving fans is because
leaders and front-line employees infuse some humor and fun
into the customer experience. Making customers happy is one
of important elements to help your Loyalty Program become
more effective. The customers who always feel comfortable
with your services will tend to come back to do more business
with you.
8. Keep them guessing
Keeping customers guessing is a secret of Loyalty Program to
attract them to come back for possibility of a discount. For
some big brands, they give unadvertised discounts during their
weekday “Golden Hours”. This means that discounts will occur
to anybody in anytime. Customers don’t know exactly what

11. 10 Customer Loyaly Ideas In 2015 For Ecommerce
9. Plan surprises for customers
Sometimes you should have plans to surprise your
customers. Basing on information you gather through
Loyalty Program, you can absolutely make something
special for your long-time customers.
For instances, giving customers who love flowers a bunch
of roses in their birthday or sending them a book about
flowers can be the best behaviors to show off your
gratitude for customers’ business. Loyalty Program is only
successful when you keep your customer surprised, happy
and excited in a long time.
10. Follow up customers
Customers come and go. However, there are lots of people
who are willing to come back with you if you regularly
follow up them.
In reality, when the transaction is over, some businesses
stay silent. It is a big mistake. Remember that your
existing customers can have potential needs in the near
future. Therefore, you should keep in touch with them,
gather their data and take care of them.

12. 10 Customer Loyaly Ideas In 2015 For Ecommerce
Final Words
If your business only focuses on attracting new customers, it is high time to make your old
customers loyal to your brand in 2015.
“80% of your company’s future revenue will come
from just 20% of your existing customers”
Start your loyalty program now!
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