2. Turkey 20161
Content
Country Overview
Demographics
Politics
Economics
Business & Trade
Consumption
Media
Culture & Tourism
3. Turkey 20162
Remarks
This presentation is being prepared since 2001 on voluntary basis by Markam, to help some
local companies in their global business relations. It is not for sale.
The numbers are collected from open sources. No private information included. Therefore
Markam do not accept any responsibility for the facts & figures presented here.
This is a marketing oriented presentation and best suited to the consumer goods companies.
May not be suitable for finance institutions, NGO’s or secret services. Sorry for that .
I’d like to thank to Markam team for this work. And special thanks to Dilek Aykanat, Ece
Mergan and our summer trainee Cem Oyman for 2016 version of our traditional
presentation.
Güven Borça – Founder
7. Turkey 20166
Borders
Land Boundaries: 2816 km
Border Countries:
Syria (900 km), Iran (534km), Iraq (367 km), Greece (206 km), Georgia (273 km),
Bulgaria (223 km), Azerbaijan (17 km), Armenia (311km)
Coastline: 7200 km
Black Sea in the North
The Mediterranean in the south and
The Aegean Sea in the west
In the northwest the Sea of Marmara(Internal)
Source: Factbook
9. Turkey 20168
Terrain Features
Mostly mountains, narrow coastal plain, high central plateu (Anatolia)
Turkey is a land of mountains, streams, lakes, green plains and thick forests
Taurus Mountains Kaçkar Mountains
10. Turkey 20169
Climate
Periphery of Turkey has Mediterranean climate with cool, rainy winters and hot, moderately
dry summers.
Interior, shielded from Mediterranean influences by mountains, has continental climate with
cold winters and dry, hot summers.
Eastern mountainous area has inhospitable climate, with hot, extremely dry summers and
bitter winters.
Rainfall varies, ranging from annual average of more than 2,500 millimeters on
eastern Black Sea coast, to less than 250 millimeters in central plateau area
21. Turkey 201620
Sectoral Distribution of Employment (2016 March)
Source: Turkish Statistical Institute
Agricultre
19%
Industry
27%
Services
54%
Sectoral Employment 2016 March
29. Turkey 201628
Languages
Turkish is the official language
Second most spoken language is Kurdish and third is Arabic
Almost all educated Turks have command of a foreign language
English is the dominant language for international business
German and French also spoken
Turkish (official) - 82%
Kurdish - 17%
Arabic , Armenian, Greek
30. Turkey 201629
Education 2015 (Age: +15)
PHD
0%
High School and Equivalent
Vacational Schools
22%
Able To Read&Write Yet
Uneducated
6%
Unable To Read&Write
4%
Mid School and
Equivalent Vacational
Schools
11%
Masters
1%
University
14%
Primary School
26%
Primary Education
16%
Percentage of educatıon levels completed lastly
PHD
High School and Equivalent Vacational Schools
Able To Read&Write Yet Uneducated
Unable To Read&Write
Mid School and Equivalent Vacational Schools
Masters
Source: Turkish Statistical Institute
32. Turkey 201631
Government
Founder: Mustafa Kemal ATATÜRK
Capital: Ankara
Government Type: Democratic Secular Republic
President: Recep Tayyip Erdoğan
Prime Minister: Binali Yıldırım
Minister of Foreign Affairs: Mevlüt Çavuşoğlu
65th Government
33. Turkey 201632
Government
Administrative Divisions : 81 cities
Independence: 29 October 1923
Suffrage: At the age of 18
Legislative branch: Grand National Assembly of Turkey (TBMM)
Judicial Branch: Constitutional Court, Court of Appeals
34. Turkey 201633
Parliament
The Turkish Grand National Assembly (TGNA) is a one-chamber parliament
Composed of 550 deputies. Elections are based on proportional representation subject to a national threshold of 10%.
Elections take place every 5 years. The TGNA, as well as the President, can decide to hold new elections before the
period of time is completed. Only if 5% of the total number of seats are vacated (death, resignation, etc.) an intermediary
election is held.
MPs are elected by party list, drawn up by absolute discretionary power of party leaders.
Once elected, they gain access to immunity from prosecution, unless TGNA lifts immunity.
After two years as MP, they get lifelong privileges.
The TGNA works in the form of commissions which prepare legislation etc.
The TGNA legislates, supervises the Council of Ministers, adopts the budget. It decides on declaring war, martial law or
emergency rule; it approves international agreements, general or special amnesties.
The laws passed by the TGNA are promulgated by the President within 15 days.
The President may refer the law back to the Assembly for reconsideration.
The President of the Republic select via referandum (Note: Erdogan is the first president select via referendum).
35. Turkey 201634
Distribution of Seats in the Parliament
Name # of Seats
AKP 317
CHP 133
HDP 50
MHP 40
Independent 1
Total 550
36. Turkey 201635
Military
Military branches: Turkish Armed Forces (TSK): Land Forces, Naval Forces Command (includes
Naval Air and Naval Infantry), Air Force, Coast Guard Command, Gendarmerie (Jandarma)
Military Age : At the age of 20
Active Soldiers: 518.166 (*)
Defense Budget: 22.6 Billion $(***)
Percent of GDP: 2.29 %(**)
** Source: FactBook*www.tsk.tr
* * *SIPRI Military Expenduture 2014 Report
38. Turkey 201637
Country List Based On GDP 2015
Source:data.worldbank
Ranking Economy (millions of US dollars)
1 United States 17.946.996
2 China 10.866.444
3 Japan 4.123.258
4 Germany 3.355.772
5 United Kingdom 2.848.755
6 France 2.421.682
7 India 2.073.543
8 Italy 1.814.763
9 Brazil 1.774.725
10 Canada 1.550.537
11 Korea, Rep. 1.377.873
12 Australia 1.339.539
13 Russian Federation 1.326.015
14 Spain 1.199.057
15 Mexico 1.144.331
16 Indonesia 861.934
17 Netherlands 752.547
18 Turkey 718.221
19 Switzerland 664.738
20 Saudi Arabia 646.002
39. Turkey 201638
Main Economic Indicators
2014 2015 Source
GDP (Billion $/current prices)
799 720 Turkey Statistical Institute(TSI)
GDP Growth Rate (%)
3 4 TSI
GDP Per Capita (PPP)($)
19.900 20.400 Factbook.cia
FDI Inflow (Billion $)
12,5 16,8 Data.worldbank
FDI Outflow (Billion $)
- -
Unemployment (%)
9,9 10,3 TSI
Consumer Price Inflation (%)
8,2 8,8 TSI
Export (billion $)
157,6 143,8 TSI
Import (billion $)
242 207 TSI
External Debt (billion $)
402 398 Hazine.gov.tr
41. Turkey 201640
GDP by Main Sectors
Source: Turkish Statistical Institute
Billions Of TL 2011 2012 2013 2014 2015
Agriculture 103 111 116 124 148
Industry 316 336 370 421 457
Services 730 814 903 1009 1120
FISIM 17 22 25 25 29
Taxes & Subsidies 164 176 204 218 256
42. Turkey 201641
Sectoral Contribution to GDP (2015)
7%
23%
56%
1%
13%
Agriculture
Industry
Services
Financial intermediation services
indirectly measured
Taxes-Subsidies
Source: Turkish Statistical Institute
43. Turkey 201642
Sectoral Contribution to GDP (2015)
-
50.000.000,00
100.000.000,00
150.000.000,00
200.000.000,00
250.000.000,00
300.000.000,00
350.000.000,00
Contibution to GDP by Sector(TL)
Source: Turkish Statistical Institute
Share of Top Sectors in GDP
Manufacturing 16%
Taxes-Subsidies 14%
Transportation and Storing 12%
Wholesale and Retail Trade 12%
Real estate activities 10%
44. Turkey 201643
GDP Growth By Sectors (2011-2015)
-
100.000.000,00
200.000.000,00
300.000.000,00
400.000.000,00
2010201120122013201420152016
100.000.000,00
115.000.000,00
130.000.000,00
145.000.000,00
160.000.000,00
2010 2011 2012 2013 2014 2015 2016
Agriculture, Forestry and
Fishing
20.000.000,00
24.000.000,00
28.000.000,00
32.000.000,00
2010 2011 2012 2013 2014 2015 2016
Electricity, gas, steam and air
conditioning supply
50.000.000,00
60.000.000,00
70.000.000,00
80.000.000,00
90.000.000,00
2010 2011 2012 2013 2014 2015 2016
Construction
Source: Turkish Statistical Institute
Manufacturing
52. Turkey 201651
Milestones of Turkey’s Integration with EU
1949: Membership to the Council of Europe
1952: Membership to NATO
1963: Associate membership to the EEC
1987: Application for full membership to the EC
1995: Customs Union with the EU
1999: Recognition as Candidate for EU accession
Laeken Summit held in December 2001 had important implications for the membership process of Turkey
At the Copenhagen Summit held on December 12, 2002, EU submitted December 2004 as a conditional
date for Turkey to begin accession negotiations
In the summit of 16-17 December 2004 the EU leaders decided to launch the accession negotiations with
Turkey on 03 October 2005
2016: Turkey and EU reach an agreement with Syrian migrant deal. The agreement covers developments in
some areas such as visa restrictions, financal aid, re-energised Turkey membership.
53. Turkey 201652
2015 Exports by Sector (Billion $)
Mining 3,9 %2,7
Note: Information has taken from Turkey
Export Office.
Amount of export that is not reported to
TEO: 10 Billion $ / 7%
Total Exports:143.73 $Billion
Agriculture 20,8 14,50%
Cereals, pulses and
oilseeds
6,1 4,30%
Fresh Fruits and
Vegetables
2 1,50%
Fruit and Vegetable
Products
1,32 0,90%
Dried Fruits and Products 1,34 0,90%
Nuts and Products 2,83 2%
Olive and Olive Oil 0,19 0,10%
Tobacco And Products 0,92 0,60%
Foliage Plant 0,08 0,10%
Fisheries and Animal
Products
1,81 1,30%
Furniture, Paper & Forest
Products
4 2,80%
Industry 109 75,80%
Textile 7,95 5,50%
Leather 1,45 1%
Carpet 2 1,40%
Chemicals 15 10,70%
Apparel and clothing 16,97 11,80%
Automotive 21,15 14,70%
Ships and Yachts 1 0,70%
Electric-Electronics and service 10,5 7,30%
Machinery 5,5 3,80%
Iron & Other Metals 6,23 4,30%
Steel 9,9 6,90%
Glass Ceramic Cement and Soil
Products
2,75 1,90%
Jewelry 2,65 1,80%
Defense & Aerospace 1,65 1,20%
HVAC&R Industry 3,65 2,50%
Other 0,1 0,10%
54. Turkey 201653
2015 Imports By Sector (Billion $ & Share)
Capital Goods 34.9 %16,8
Capital Goods(Except
Transportations
Vehicles)
28,5 13,7%
Transportation
Vehicles Incidental To
Industry
6,38 3%
Others: 0,4 Billion $ / 0,2%
Total Import : 207,2 Billions $
Source: Turkish Statistical Institute
Consumption Goods 28,5 13,80%
Automobiles 9,2 4,40%
Durable consumption
goods
3,76 1,80%
Semi-durable
consumption goods
6,28 3%
Non-durable
consumption goods
5,26 2,50%
Unprocessed of food
and beverages
1 0,50%
Processed of food and
beverages
1,9 0,90%
Gasoline 0,8 0,40%
Transportation
vehicles not incidental
to industry
0,3 0,10%
Intermediate Goods 143,29 69%
Unprocessed materials
incidental to industry
9,3 4,50%
Processed materials
incidental to industry
68 32%
Unprocessed fuels and
oils
2,9 1,40%
Parts of investment
goods
11,4 5,50%
Parts of transportation
vehicles
12 5,80%
Unprocessed materials
of food and beverages
3,45 1,60%
Processed materials of
food and beverages
2,39 1,10%
Processed fuels and oils 10,2 5%
Confidential data 23 11%
55. Turkey 201654
Main Industries
Textile
Construction
Food
Automotive
Energy and Renewables
Mining (Coal, chromite, copper, boron) & Metal
Petroleum
Lumber
Paper
Cement, Glass and Ceramics
57. Turkey 201656
International Trade Top 20 Countries 2015 (Billion $)
Source: Turkish Statistical Institute
Export
1 Germany 13,42
2 England 10,56
3 Iraq 8,55
4 Italy 6,89
5 USA 6,4
6 France 5,85
7 Switzerland 5,68
8 Spain 4,74
9 UAE 4,68
10 Iran 3,66
11 Russia 3,59
12 Saudi Arabia 3,47
13 Holland 3,15
14 Egypt 3,12
15 Romania 2,82
16 Israil 2,7
17 Belgium 2,56
18 China 2,41
19 Poland 2,33
20 Azerbeijan 1,9
Import
1 China 24,87
2 Germany 21,35
3 Russia 20,4
4 USA 11,13
5 Italy 10,64
6 France 7,58
7 South Korea 7,06
8 Iran 6,1
9 India 5,61
10 Spain 5,59
11 England 5,54
12 Ukraine 3,45
13 Belgium 3,15
14 Japan 3,14
15 Poland 2,98
16 Holland 2,91
17 Romania 2,6
18 Switzerland 2,45
19 Bulgaria 2,25
20 Czech Republic 2,22
58. Turkey 201657
Exports – Commodities & Partners
Apparel
Foodstuffs
Textiles
Metal
Manufacturers
Transport Equipment
Source: Factbook
Country Shares In Total
Exports
Germany 9,30%
England 7,30%
Iraq 5,90%
Italy 4,80%
USA 4,50%
59. Turkey 201658
Imports – Commodities & Partners
Machinery
Chemicals
Semi-finished goods
Fuels
Transport Equipment
Source: Factbook
Country Shares In Total
Imports
China 12%
Germany 10,30%
Russia 9,90%
USA 5,40%
Italy 5,10%
60. Turkey 201659
Borsa Istanbul (Former Istanbul Stock Exchange)
ISE was founded on December 26, 1985
Only stock exchange in Turkey
Non-profit government organisation
National Traded Market Value is 168.3
Billion $ (Value of the Top 100 Companies
in Borsa İstanbul).
61. Turkey 201660
Export & Import Amounts By Year ($ Billions)
0,00
50,00
100,00
150,00
200,00
250,00
300,00
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 (r)
Exports & Imports By Years (2005-2015)
Export Import
Source: Turkish Statistical Institute
63. Turkey 201662
Consumption Percentages By Major Cities (2012-2014)
Source: Turkish Statistical Institute
Istanbul Ankara Izmir
Istanbul over
Turkey
Total consumption expenditure 100 100 100 24,5
Food and non-alcoholic beverages 16,1 16,5 17,8 20,1
Alcoholic beverages, cigarette and tobacco 3,7 3,6 4,9 21,5
Clothing and footwear 4,9 5 4,8 23,2
Housing and rent 28,9 26,2 27,7 27,8
Furniture, houses appliances and home care
services
5,9 6,7 6,8 21,8
Health 2,3 1,8 2 22,8
Transportation 16,1 18,7 16,4 22,9
Communication 4 4 4 25,1
Entertainment and culture 3,4 3,5 3,5 26,4
Education services 3,2 3,3 2,2 34,4
Restaurants and hotels 7,2 6,5 6,4 29,6
Various good and services 4,2 4,1 3,6 24,4
64. Turkey 201663
Consumption By Year
Source: Turkish Statistical Institute
Year 2013 2014(2)
Change
Total 100 100 -
Food and non-alcoholic beverages 19,87 19,71 -0,80%
Alcoholic beverages, cigaratte and tobacco 4,24 4,24 0,00%
Clothing and footwear 5,28 5,1 -3,40%
Housing and rent 24,95 24,76 -0,80%
Furniture, houses appliances and home care services 6,55 6,75 3,10%
Health 2,06 2,12 2,90%
Transportation 17,44 17,82 2,20%
Communication 3,98 3,74 -6,00%
Entertainment and culture 3,07 3,04 -1,00%
Educational services 2,35 2,4 2,10%
Restaurant and hotels 5,89 6,03 2,40%
Various good and services 4,32 4,29 -0,70%
66. Turkey 201665
Shopping Malls (Current and Projected)12
264
345
369
443
448
1995 2011 2014 2016 2017 2018
Numbers Of Shopping Malls
20,6
105,9
119
132
2009 2016 2017 2018
Endorsement (bilion TL)
Leasable Retail Area in Shopping Malls
2009 3.093.46 m²
2016 7614629 m²
2015 10.909. 365 m²
71%
29%
LEASABLE RETAIL AREA
Local Investor Foreign Investor
Sources; perakende.org / ‘Akademetre Shopping Malls 2016-1028 Projection’ research results
67. Turkey 201666
Consumption
24.5% of the total consumption expenditure made by households in Istanbul
Aegean Coast is in the second place with rate 14.6%
Followed by the Mediterranean region with a rate of 12%
Source: Turkish Statistical Institute
68. Turkey 201667
Turkey Transportation Sector Statistics(2014)
Source: Turkish Statistical Institute
Turkish Transportation Sector Analysis
Railway
Length of High-Speed Line(KM) 1.213
Passenger Traffic in High-speed (passenger - km)(103 ) 1.555.000
Length of Conventional Line 8.737
Sea
Materials Handled(tons) 766.000.000
Passenger Traffic 161.000.000
Road
Length of Provincial and State Roads 65.909
Length of Motorways 2.155
Number of Vehicles(Year:2016) 19.994.472
Passenger Traffic(passenger-km; domestic) 276.073.000.000
Air
Domestic Passengers 85.416.166
International Passengers 80.304.068
Freight data covers cargo, post and baggage handled 2.893.000
69. Turkey 201668
Technology Usage
10 000 000
20 000 000
30 000 000
40 000 000
50 000 000
60 000 000
70 000 000
80 000 000
2004 2006 2008 2010 2012 2014 2016
# of Mobile Phone & Internet Subscribers
Number of mobile phone subscribers Number of internet subscribers
Source: Turkish Statistical Institute
71. Turkey 201670
Total Advertisement Spendings
4500
5000
5500
6000
6500
7000
2012 2013 2014 2015 2016
MillionsofTL
Total Ad Spendings
Total
Source :Turkish Association of Advertising Agencies
72. Turkey 201671
Media Consumption
TV Newspaper Internet Outdoor Radio Magazine Cinema
2014 81% 49% 48% 35% 20% 13% 7%
2015 77% 44% 49% 30% 15% 12% 7%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Media Consumption By Channels
Source: http://www.connectedvivaki.com/turkiyede-medya-tuketim-trendleri-infografik/
73. Turkey 201672
Media Consumption Profile (2015)
Source: http://www.connectedvivaki.com/turkiyede-medya-tuketim-trendleri-infografik/
Channels
By Sex By Age By SEC
Male Female 15-24 25-34 35-44 45-54 55+ AB C1 C2 DE
TV 49% 51% 21% 24% 20% 16% 20% 14% 22% 33% 31%
Newspaper 59% 41% 20% 23% 22% 16% 20% 19% 25% 31% 25%
Outdoor 61% 39% 26% 24% 21% 14% 15% 20% 23% 33% 25%
Radio 52% 48% 23% 25% 22% 15% 16% 19% 24% 32% 25%
Magazine 48% 52% 32% 25% 21% 12% 11% 28% 23% 27% 22%
Cinema 59% 41% 44% 25% 14% 10% 7% 30% 23% 27% 20%
74. Turkey 201673
Ad Spendings Variety
Source :Turkish Association of Advertising Agencies
TV Newspaper Magazine Outdoor Radio Cinema Internet
2013 2908 1037 102 348 133 57 495
2014 3052 1015 103 385 136 62 1182
2015 3270 995 99 415 140 71 1484
0
500
1000
1500
2000
2500
3000
3500
MillionsofTL
Ad Spendings Variety
75. Turkey 201674
Top 10 Advertisers - 2014
Turkcell Unilever Vodafone Ulker Ttnet Coca Avea Garanti Benckiser Arçelik
Millions of TL 190 165 150 120 90 80 75 70 60 45
190
165
150
120
90
80
75
70
60
45
MILLIONS OF TL
Source: www.statista.com
80. Turkey 201679
Television Measurement
Research Company: TNS/ Kantar Media
Methodology: Panel & People Meter system, based on minute ratings. 5000 Series Modular
People Meter is used. Digital TV measurement has started in 2005
Sample Structure: Total of 2.021households. Represents 38.935.633 people age 5 and above
Coverage: 21 cities
Data Frequency: Daily
Content: All viewership data
81. Turkey 201680
Channel Profile
Generalist News/ Economy Music State Regional Theme
1AN TV TGRT Haber Barış TV TBMM TV Akdeniz TV Animal Planet
360 TV 24 TV Brava TRT 1 Akdeniztürk TV AnimalBox
Ajans 99 Ada TV Dream Türk TRT 3 Altaş TV Animaux
atv 365 TV Dream TV TRT 4K Anadolu TV BBC Knowledge
Bea TV CNN Türk Gala TV TRT Avaz ASTV CCTV-9 Documentary
Beyaz TV Dünya EDL TV Genç TV TRT Belgesel Çay TV Chasse et Pêche
Flash TV Bengütürk TV Kral Pop TV TRT Çocuk Ege TV Da Vinci Learning
FOX NTV Kral TV TRT Diyanet Etv Discovery Channel
Kanal 7 Ülke TV MCM Top TRT El Arabia Gaziantep Olay TV Discovery Science
Kanal D Habertürk TV Mezzo TRT Haber Güneydoğu TV Discovery Turbo Xtra HD
Kanal T Uzay Haber TV MMC TV TRT Kurdî İstanbul TV DocuBox
Kanaltürk Ulusal Kanal MTV Hits TRT Müzik Kaçkar TV Food Network
Meltem TV Bloomberg HT MTV Türkiye TRT Okul Kadırga TV History
Mesaj TV Bugün TV Number One Türk TV TRT Spor Kanal 16 ID X
Samanyolu TV TVNET Number One TV TRT Türk Kanal 17 Investigation Discovery
Show TV Akit TV Power TV TRT World Kanal 23 İZ TV
Star TV A Haber Powertürk TV Kanal 26 Luxe TV
Tele 9 Samanyolu Haber TMB TV Kanal 3 Nat Geo People
TGRT EU Kanal B VH1 Kanal 35 Nat Geo Wild
TV 6 Hayat TV Viva TV Kanal 5 Türkiye Nat Geo
tv2 Halk TV Karadeniz TV Science&Vie TV
TV5 Kanal A Kordon TV TGRT Belgesel
TV8 Kıbrıs Genç TV Line TV Trek
tvem İMC TV Mavi Karadeniz TV Viasat Explore
Sky Türk Olay TV Viasat History
82. Turkey 201681
TV Use of the Sectors – March 2016
Source: TNS , March 2016, Target Group: Everyone
84. Turkey 201683
Title Profile
General News: Posta, Hürriyet, Sabah, Sözcü, Zaman, Milliyet, Haberturk, Akşam, Takvim,
Türkiye, Cumhuriyet, Star, Yeni Şafak, Birgün, Yeni Şafak…
Economy: Dünya, Ekonomi
Sports: Fanatik, PAS Fotomaç
85. Turkey 201684
Press Measurement
Turkish National Readership Survey
Research Company: TNS Kantar Media
Methodology: Face-to-Face interviews
Sample Structure: 48,000 interviews per year Represents 47,3 million people age 15 and
above
Coverage: 26 Cities, 24 Provinces
Data Frequency: Quarterly
Content: Readership profiles and reach figures of daily newspapers with circulation 10,000+,
newspaper supplements, weekly and monthly magazines with circulation 5,000+
86. Turkey 201685
Newspapers
Newspaper Avg. Daily Sales
Hürriyet 344.404
Sabah 307.599
Posta 305.169
Sozcu 283.679
Fotomac 153.019
Milliyet 144.939
Turkiye 142.437
Fanatik 118.920
Yeni Şafak 116.008
Star 105.466
Akşam 104.639
91. Turkey 201690
Magazine Summary
Main magazine groups: Doğan Medya Grubu, Doğuş Yayın Grubu, Feza Gazetecilik, Turkuaz
Medya, Doğan Burda Yayıncılık, Kapital Medya
Magazine readership and magazine subscriptions are very low in Turkey
96. Turkey 201695
Radio Measurement
Research Company: Nielsen Company
Methodology: Computer-assisted telephone calls (CATI), Diary Method
Sample Structure: Total of 7.500 members. Represents 23.5 million people age 12 and above
Coverage: 30 cities
Data Frequency: Monthly
Content: All radio listening ship data
97. Turkey 201696
Station Profile
Rank Station Rate
1 Kral FM %17.28
2 TRT FM %8.99
3 Radyo Seymen %6.87
4 Metro FM %6.51
5 Süper FM %6.24
6 Slowtürk %5.24
7 Show Radyo %4.83
8 Kral Pop %4.43
9 Joy Türk %4.35
10 Best FM %4.25
98. Turkey 201697
Radio Use of the Sectors – March 2016
Source: Bileşim Medya – Nielsen , March 2016
100. Turkey 201699
Outdoor Summary
Outdoor has been a fast growing medium in Turkey with new approaches (mega posters, 3D
posters, renovated bus stops & billboards, home boards, bus coverings)
The major contractors are : Ströer Kentvizyon, Era, Clear Channel, Wall, News Outdoor, Media
Pano, Şehir Işıkları Reklam
Due to extreme demand, early reservations are a must
AÇIAK - Technical committee for outdoor measurement has been formed to launch an
outdoor research
103. Turkey 2016102
Cinema Measurement
TGI Turkey provides the following topics on cinema :
Audience profile
Frequency
Recency
Type of movie preferred
Origin of movie preferred
Fida Film provides ad-hoc cinema viewers profile surveys
Number of tickets sold in cinema is measured through box office receipts by Warner Bros
Adspend is reported by Bileşim from the figures of Fida Film
110. Turkey 2016109
Sightseeing
İstanbul (the most crowded city)
Ankara (the capital)
İzmir (typically Aegean)
Aegean coast (Çeşme, Foça, Bodrum, Marmaris,Efes,..)
Mediterreanian coast (Antalya, Alanya, Fethiye,..)
Safranbolu in Black Sea
112. Turkey 2016111
Transportation
Railways: 12.008 km
Highways: 385.754 km
Waterways: 1.200 km
Ports and harbors: Aliaga, Ambarli, Diliskelesi, Eregli, Izmir, Kocaeli (Izmit), Mersin (Icel),
Limani, Yarimca
Airports: 69 (2014/ source: http://www.udhb.gov.tr/eng/)
Heliports:20
Source: Factbook
113. Turkey 2016112
Holidays
National Public Holidays
January 1: New Year’s Day.
April 23: National Sovereignty and Children’s Day
May 1: Labour and Solidarity Day
May 19: Ataturk Commemoration and Youth and Sports Day
August 30: Victory Day
October 29: Republic Day
Religious Public Holidays:
Kurban Bayram (Eid al Adha)
Ramazan Bayram or Seker Bayram(Eid al Fitr)
