Throughout Dreamforce ’14 next week, the Salesforce Marketing Cloud will provide the top social trends from the event, including everything from the most mentioned #’s to the most talked about Dreamforce speakers. For this report we’ve put together together a pre-event report covering a social analysis of this week, the week leading up to #DF14.

1. Dreamforce Social Analysis
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Monday, October 13

2. Dreamforce 2014 Analysis, Oct 13
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Most Mentioned #’s
Most Retweeted
Most Talked about Speakers
Top Buzz Words by Mentions
Demographics/Heat Map

3. Most Mentioned Hashtags
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#DF14 #Dreamforce #Salesforce #RoadToDF14 #DFGives #Sales #IOT #DevZone #Marketers #DomoDF Other

4. Most Retweeted
1) @ValaAfshfar
2) @Dreamforce
3) @Benioff
4) @salesforce
5) @capgemini
6) @philipshealth
7) @LinkedInselling
8) @rwang0
9) @domotalk
10) @partnerforce
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@ValaAfshfar @Dreamforce @Benioff @Salesforce @Capgemini @philipshealth @LinkedInselling @rwang0 @domotalk @partnerforce

5. Most Talked About Speakers Over The Past 7 Days
Marc Benioff
Tony Robbins
Reid Hoffman
Max Levchin
Hillary Clinton
Al Gore
Neil Young
will.i.am
Arianna Huffington
Klaus Schwab
Other

6. Most Mentioned Words

7. Demographics: Countries Talking About #DF14
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United States United Kingdom Canada India Netherlands Australia France Spain Germany Japan Other (73 more)

8. Demographics: Age
35-44 45-54
25-34 65+
55-64 21-24
18-20
Top Age Ranges
1. 35-44
2. 25-34
3. 45-54
4. 55-64
5. 65+
6. 21-24

9. Demographics: Male vs. Female Conversation
35.2% 64.8%
Male
Female

10. Data Sources
• Social Studio from the
Salesforce Marketing Cloud
analyzes more than 650 million
data sources from Twitter,
Facebook, YouTube, blogs,
news sites, and more.
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