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Dreamforce Social Analysis 
Powered by Salesforce Marketing Cloud 
Thursday, October 16
Dreamforce 2014 Analysis, Oct 16 
Powered by Social Studio 
Most Mentioned #’s 
Most Retweeted 
Most Talked about Speakers 
Top Buzz Words by Mentions 
Demographics/Heat Map 
Top Tweets
Most Mentioned Hashtags 
16000 
14000 
12000 
10000 
8000 
6000 
4000 
2000 
0 
#DF14 #Dreamforce #Salesforce #SalesforceLive #DevZone #DFGives #ditchthebooth #Yoshiki #IOT #cloud Other
Most Retweeted 
1) @Salesforce 
2) @AriannaHuff 
3) @YoshikiOfficial 
4) @Benioff 
5) @Dreamforce 
6) @Valaafshar 
7) @Capgemini 
8) @CharlieIsaacs 
9) @MarketingCloud 
10)@SalesforceDevs 
500 
450 
400 
350 
300 
250 
200 
150 
100 
50 
0 
@Salesforce @AriannaHuff @YoshikiOfficial @Benioff @Dreamforce @ValaAfshar @Capgemini @CharlieIsaacs @MarketingCloud @SalesforceDevs
Most Talked About Speakers 
Al Gore 
Arianna Huffington 
Marc Benioff 
will.i.am 
Neil Young 
Eckhart Tolle 
Tony Robbins 
Hillary Clinton 
Marc Andreessen 
Klaus Schwab 
Other
Most Mentioned Words
Demographics: Countries Talking About #DF14 
14000 
12000 
10000 
8000 
6000 
4000 
2000 
0 
United States India United Kingdom Japan Canada Netherlands Australia France Spain Germany Other (74 more)
Demographics: Age 
35-44 25-34 
45-54 55-64 
65+ 21-24 
18-20 
Top Age Ranges 
1. 35-44 
2. 25-34 
3. 45-54 
4. 55-64 
5. 65+ 
6. 21-24
Demographics: Male vs. Female Conversation 
43% 57% 
Male 
Female
Top Tweets
Top Tweets
Top Tweets
Top Tweets
Data Sources 
• Social Studio from the 
Salesforce Marketing Cloud 
analyzes more than 650 million 
data sources from Twitter, 
Facebook, YouTube, blogs, 
news sites, and more.
Final Social Media Trends Report for #DF14

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Final Social Media Trends Report for #DF14

  • 1. Dreamforce Social Analysis Powered by Salesforce Marketing Cloud Thursday, October 16
  • 2. Dreamforce 2014 Analysis, Oct 16 Powered by Social Studio Most Mentioned #’s Most Retweeted Most Talked about Speakers Top Buzz Words by Mentions Demographics/Heat Map Top Tweets
  • 3. Most Mentioned Hashtags 16000 14000 12000 10000 8000 6000 4000 2000 0 #DF14 #Dreamforce #Salesforce #SalesforceLive #DevZone #DFGives #ditchthebooth #Yoshiki #IOT #cloud Other
  • 4. Most Retweeted 1) @Salesforce 2) @AriannaHuff 3) @YoshikiOfficial 4) @Benioff 5) @Dreamforce 6) @Valaafshar 7) @Capgemini 8) @CharlieIsaacs 9) @MarketingCloud 10)@SalesforceDevs 500 450 400 350 300 250 200 150 100 50 0 @Salesforce @AriannaHuff @YoshikiOfficial @Benioff @Dreamforce @ValaAfshar @Capgemini @CharlieIsaacs @MarketingCloud @SalesforceDevs
  • 5. Most Talked About Speakers Al Gore Arianna Huffington Marc Benioff will.i.am Neil Young Eckhart Tolle Tony Robbins Hillary Clinton Marc Andreessen Klaus Schwab Other
  • 7. Demographics: Countries Talking About #DF14 14000 12000 10000 8000 6000 4000 2000 0 United States India United Kingdom Japan Canada Netherlands Australia France Spain Germany Other (74 more)
  • 8. Demographics: Age 35-44 25-34 45-54 55-64 65+ 21-24 18-20 Top Age Ranges 1. 35-44 2. 25-34 3. 45-54 4. 55-64 5. 65+ 6. 21-24
  • 9. Demographics: Male vs. Female Conversation 43% 57% Male Female
  • 14. Data Sources • Social Studio from the Salesforce Marketing Cloud analyzes more than 650 million data sources from Twitter, Facebook, YouTube, blogs, news sites, and more.