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Halloween by the Numbers #Infographic: Top Stats, Social Trends, and Insights
Halloween 2014 Social Analysis 
Powered by Social Studio 
Social Mentions Over Time 
Top Buzz Words by Mentions 
Top Costumes by Social Mentions 
Top Costumes by Google Search 
Top Tweets
Social Mentions Over Time 
October 1, 2014 – October 23, 2014 
900000 
800000 
700000 
600000 
500000 
400000 
300000 
200000 
100000 
0 
Total Posts 
830k
Top Buzz Words by Mentions
Top Costumes by Social Mentions 
90000 
80000 
70000 
60000 
50000 
40000 
30000 
20000 
10000 
0 
Couple's Costume Witch Princess Pirate Ghost Zombie Vampire 
Skeleton Frozen Costumes Police Officer Minion Batman The Avengers Mermaid 
Superhero Minnie Mouse Superman Ninja Turtles Spiderman Tinkerbell Other (6 more) 
Total Social Posts
Top Costumes by Google Search
Top Tweets
Top Tweets
Data Sources 
Social data was pulled from Social Studio from the 
Salesforce Marketing Cloud. Social Studio analyzes 
more than 650 million data sources from Twitter, 
Facebook, YouTube, blogs, news sites, and more. 
Google search data comes from Google Trends.

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Halloween by the Numbers #Infographic: Top Stats, Social Trends, and Insights

  • 2. Halloween 2014 Social Analysis Powered by Social Studio Social Mentions Over Time Top Buzz Words by Mentions Top Costumes by Social Mentions Top Costumes by Google Search Top Tweets
  • 3. Social Mentions Over Time October 1, 2014 – October 23, 2014 900000 800000 700000 600000 500000 400000 300000 200000 100000 0 Total Posts 830k
  • 4. Top Buzz Words by Mentions
  • 5. Top Costumes by Social Mentions 90000 80000 70000 60000 50000 40000 30000 20000 10000 0 Couple's Costume Witch Princess Pirate Ghost Zombie Vampire Skeleton Frozen Costumes Police Officer Minion Batman The Avengers Mermaid Superhero Minnie Mouse Superman Ninja Turtles Spiderman Tinkerbell Other (6 more) Total Social Posts
  • 6. Top Costumes by Google Search
  • 9. Data Sources Social data was pulled from Social Studio from the Salesforce Marketing Cloud. Social Studio analyzes more than 650 million data sources from Twitter, Facebook, YouTube, blogs, news sites, and more. Google search data comes from Google Trends.