In this Social Engagement Benchmark Report, we analyzed data from more than 2 million Facebook posts to present today’s most complete portrait of Facebook messaging performance. Among the key findings: - Facebook engagement tends to be higher on weekends. Weekends are also when brands post the least frequently. - Facebook reach may have declined, but engagement rates are trending up. - Facebook users share the most brand posts between 6:00 and 9:00 p.m. CST. We also segmented Facebook data by industry so you can compare your success metrics with companies most like yours. Ready to see how you measure up? Download the full report: https://www.exacttarget.com/benchmark-2014/social-engagement-fb?ls=Blog&lssm=Corporate&lss=Blog.2014BenchmarkReport.FB&camp=701A0000000xhBqIAI&content=701A0000000xhBqIAI

1. SOCIAL ENGAGEMENT
BENCHMARK REPORT
Metrics from Facebook* Posts
Sent Through Our Platform:
Retail and E-Commerce
*All trademarks, service marks, and trade names are the property of their respective owners.

2. Facebook Engagement Rates per Post by Month: Retail and E-Commerce
13.5K
13.5K
16.3K
14.4K
8.3K 11.4K
11.3K
12.3K
10.4K
11.9K
13.7K
13.6K
Post Volume by Month
Reach Engagement
by Reach
Avg
Likes
Avg
Comments
Avg
Shares
Avg Links
Clicked
JAN 301.3M 1.55% 529.6 66.2 94.5 79.6
FEB 361.1M 1.80% 455.3 75.6 117.9 84.2
MAR 443.0M 1.17% 362.0 71.8 99.5 126.2
APR 148.4M 1.59% 201.8 24.6 51.3 97.1
MAY 194.2M 1.37% 190.3 23.3 62.1 98.4
JUN 219.3M 1.23% 221.8 29.0 49.5 91.4
JUL 188.2M 1.81% 260.9 23.6 57.2 80.0
AUG 267.8M 1.16% 233.8 22.4 47.8 39.1
SEP 246.8M 0.92% 195.0 20.9 43.7 28.0
OCT 144.1M 1.37% 203.4 18.7 36.0 66.2
NOV 65.8M 3.23% 166.6 21.0 30.7 54.0
DEC 12.7M 13.65% 150.8 15.5 30.2 62.2
Includes paid and organic posts
Social Engagement Benchmark Report for Facebook

3. Facebook Engagement Rates per Post by Day of Week: Retail and E-Commerce
Post Volume by Day of Week
11.3K
23.3K
23.2K
23.9K
26.6K
25.7K
16.5K
Reach Engagement
by Reach
Avg
Likes
Avg
Comments
Avg
Shares
Avg Links
Clicked
SUN 240.8M 1.50% 341.4 48.1 75.2 68.6
MON 460.8M 1.27% 271.2 29.9 64.3 74.0
TUE 395.9M 1.40% 247.6 31.1 58.0 67.1
WED 434.3M 1.33% 250.6 29.6 54.2 79.1
THU 426.1M 1.39% 246.8 37.5 59.1 73.6
FRI 349.1M 1.79% 229.9 34.6 60.5 111.6
SAT 285.7M 1.61% 297.8 40.5 55.3 68.3
Includes paid and organic posts
Social Engagement Benchmark Report for Facebook

4. Facebook Engagement Rates per Post by Time of Day (CST): Retail and E-Commerce
34.6K
37.5K
Post Volume by Time of Day
26.3K
23.8K
16.1K
5.1K
7.3K
Avg
Likes
Avg
Comments
Avg
Shares
Avg Links
Clicked
12 AM - 4 AM 357.8 36.2 60.6 68.1
4 AM - 8 AM 186.0 17.6 35.0 50.5
8 AM - 12 PM 517.8 43.2 64.7 170.3
12 PM - 3 PM 315.5 53.9 84.7 106.6
3 PM - 6 PM 221.5 29.1 54.9 74.6
6 PM - 9 PM 203.2 26.9 52.9 64.3
9 PM - 12 AM 265.3 33.8 56.9 67.1
Includes paid and organic posts
Social Engagement Benchmark Report for Facebook

5. Want more?
Download the full report
at exacttarget.com/benchmark-2014/
social-engagement-fb