Social Media Branding for Media Pros Presented to NATAS
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The intention of this 90-minute workshop is to teach professionals in the television and media industries how to successfully integrate social media into their personal and professional brands. The Social Media Branding for Media Pros workshop focuses on strategies to strengthen your brand across various social networks. You will leave the workshop with the following key takeaways that you can implement immediately: - How to leverage your social media brand to generate more revenue. - How to ensure your personal online brand is simultaneously optimized to enhance your station’s or company’s brand. - Knowledge on how to serve as a trusted subject matter expert as a television media professional to have prospects interested in working with you before even meeting you.
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Social Media Branding for Media Pros Presented to NATAS
- 1. Presents: Social Media Branding for Media Pros Presented by: Melodie Tao January 22nd, 2015 Event Hashtag: #NATASSocial Twitter: @MyMelodie
- 2. About Melodie Tao My Company • My Role- Marketing Consultant, Speaker, Educator • Services- Speaking, Seminars & Workshops Marketing Professor • Current- National University, Previous- Platt College San Diego • Classes- Interactive Strategies, Interactive Campaigns for BA , Advanced Social Media Marketing for MBA Digital Team • NBC 7 San Diego • Manager- The Goods, Audience Rewards www.thegoods.com • Find and feature local merchants on TV, Email & Social Media Expertise • Marketing with an emphasis on digital technology and social media • Community Building, Brand Development Event Hashtag: #NATASSocial Twitter: @MyMelodie
- 4. Today’s Topic Social Media Branding Intentions: • How to leverage your social media brand to generate more revenue. • How to ensure your personal online brand is simultaneously optimized to enhance your station’s or company’s brand. • Knowledge on how to serve as a trusted subject matter expert as a media professional and to have prospects interested in working with you before even meeting you. • Take away at least 1 new thing that you can apply to your life.
- 6. Important Terms What do I mean when I say… Social Media: Web and mobile technologies to turn communication into an interactive dialogue. Creates a 2 way conversation between the business and consumer and allows consumers to create user generated content by contributing. Brand: Name, term, design, symbol, or other feature that identifies one seller's good or service as distinct from those of other sellers.. Personal Brand: The process where people and their careers are marked as brands. The personal branding concept suggests that success comes from self promotion. Top 10 Format Branding began as a way to tell one person's cattle from another by a hot iron stamp
- 7. 1. Manage Your Search Results *ACTIVITY- Take a minute to Google yourself • What are your top 3 results? • What else did you find in the results? • Make note of anything you do not want in the results. • Optimize profiles that come up high in search engine results.
- 8. 2. Google Profile If you have a Gmail account, you have a Google Profile • Your Google profile shows up in searches. • Your Google profile shows up in chats, on phones, etc. • Editing your Google profile is simple. When logged in to Gmail, click on your avatar on the top right hand side. • *ACTIVITY- Update your Google Profile or create one
- 9. 3. Have a great avatar/ profile photo • This should be your face for personal pages and a clear company logo/icon for business pages. This is not the place to put a photo of your pets, kids or other item. • Your avatar should show that you are likeable, friendly, positive. • Your avatar will appear each time you post/ comment so it’s an important branding tool.
- 10. 4. The LinkedIn Test • Not just for job seekers. For any professional. • Digital resume that comes up high in search engine rankings. • Complete your full profile. • Make sure you have a custom URL. • SEO TRICK- Include your company’s website. Under website listings choose “other” and write in the specific name for your company rather than just listing “Company Website”. • *ACTIVITY- Update your LinkedIn contact information
- 11. 5. Update your Personal Facebook Profile • Check your privacy settings to ensure you’re only providing public information you intend to. Facebook constantly changes their privacy features so make a habit of regularly checking your settings. • Know that setting your Facebook to private, does not mean that it’s really private.
- 12. 6. Set up your Facebook Business Page • DO NOT use a personal profile as a business page. People need to LIKE your business page, not add as a friend. – Using a personal profile as a business page is against Facebook policy. • To create a business page, click on any existing business page and click on the “Create Page” button on the top right. • Company information- Include your website and links to other social networks. • Create a cover photo that represents your business.
- 13. 7. Write Effective Tweets • Brand your background and bio. • Post educational tips related to your industry. • Retweet and reply to others so you’re actively engaging in conversation. • Provide value to your followers by posting useful information related to the media your represent. • Live Tweets: Post a tweets and photos during events. • Job openings • *ACTIVITY- Post a Tweet or set up an account. “Tweets are my own” is not true!
- 14. 8. Instagram • Images trump text. • Best to use the same username for Instagram that you have on Twitter. Easier for people to tag you. • Utilize a few hashtags for each image to optimize exposure. You can comment with hashtags. • Take photos related to your brand that give people a glimpse of what you’re doing real time.
- 15. • Search Engine Optimization (SEO). • Fresh new content. • Humanizes and personalizes your brand. • Most flexible form of Social Media because you can incorporate your own posts, social media insights, personal information in addition to information about your company. • Opportunity to post insightful resources that may be useful to future clients and community partners. • ACTIVITY- Write 3 blog topics you can post about 9. Blogging
- 16. 10. Follow Other Media Pros Doing a Great Job on Social Media
- 21. Final Thoughts • Keep an open mind to being flexible on Social Media. • Consistency is key with your online brand. Try to have the same username for all social networks, or a similar name. • Give back! Share articles, give thanks, reply, participate, create a community by being involved. • Start networking before you need your network. • Raffle- Autographed copy of What Happens in Vegas Stays on YouTube by Erik Qualman • MARKETING MELODIE SPECIAL OFFER
- 22. Questions Tweet your questions to @MyMelodie and use Hashtag #NATASSocialMedia Tweet me your favorite quote or piece of advice