Presentation by Darren Bolton, Executive Creative Director, OgilvyOne dnx

1. Confessions of
a Creative

2. Does
creativity
really make a
difference?

4. What is
creativity?

7. Creativity is the act of turning
new and imaginative ideas
into reality.
Creativity is seeing what
everyone else has seen, and
thinking what no one else
has thought.
It is the use of imagination
or original ideas to create
something.

8. Emotional
An original interpretation/creation
that causes a reaction.
Physical

12. “There’s no such thing as
an original idea”

13. Can anyone
be creative?

15. Creativity involves two processes:
thinking, then producing. If you have ideas,
but don’t act on them, you are imaginative
but not creative.

17. MM
Planners
Researchers
Creative Dept
Data Analysts
Technologists
PR
AMs

19. Yes, everyone ‘can’ be creative,
but only a few ‘choose’ to be.
The ‘genius’ is to find the right ones,
and then unite them.

20. What it’s
like to be a
creative.

21. Briefs
Deadlines
Budgets

22. Why I quit my agency job
Where do I start? Broken agency model resulting in broken agency-client relationships,
outdated client structures and processes not aligned with today’s reality, the continued
belief that bad products can be sold through great advertising, unrealistic goals, no
innovation budgets, over delivering on pitches and under delivering on executional work
due to cuts and declining budgets, politics everywhere.
The advertising industry is filled with scared people. That fear creates a culture of land
grabbing rather than collaboration. Executives asking for constant innovations from their
agencies while their mid-level managers squash any innovative idea out of fear to lose
their job.

23. What do they have
in common?

24. New Study:
Creative People More
Likely to Commit Suicide
by ORION D. JONES
Swedish researchers have just completed
the most comprehensive study ever of
mental illness in the lives of creative
individuals. Bipolar disorder was found to
occur more often in individuals who had
taken a career in creative fields.
7) Artists, sculptors,
painters
6) Photographers
5) Authors
4) Dancers
3) Actors
2) Musicians
1) Dentists

29. A few
thoughts…

30. Fear

32. Curiosity

35. “Curiosity is as important
as intelligence”

36. People are curious animals.
We need to start tapping into that.

37. Passion

38. Passion is a powerful emotion or
feeling for something.

40. Inspiration

41. Guy Garvey
Musician
• His band
• Time spent in his head
• Experimenting
Tamara Rojo
Ballet Dancer
• Film, Theatre
• Music, Art
Isaac Julien
Artist
• Act like a Magpie
• Observe people
• Films, Books
• Dissect conversations
Polly Stenham
Playwright
• Music
• Doodling
• Going for a walk

42. Inspiration is everywhere
and it comes in many, many
different forms.

43. Be fearless. Be curious.
Find your passion.
Inspiration will find you.

44. Does
creativity
really make a
difference?