In today’s digital world, chances are good that the first impression a buyer will have of your brand will occur on your website or through marketing communications. Now more than ever, developing and establishing your digital brand is mission critical. No matter the size of your company, figuring out how to set yourself apart is a critical first step in establishing a relationship with your audience.

1. The Brain Behind Your Brand:
HowtoDesignYourWaytoSuccess
Davis Lee
Creative Director of Creative Services & Brand

2. Housekeeping
1. This webinar is being recorded
2. You will receive the slides and recording after the webinar
3. Please enter your questions in the chat box and we will
answer them in the live Q&A portion.

3. The Brain Behind Your Brand:
HowtoDesignYourWaytoSuccess
Davis Lee
Creative Director of Creative Services & Brand

4. Top 50 brands of 2014 by Brandz, Kantar Retail and Bloomberg

11. Why the color purple?

17. Brand Guidelines

21. Marketing First
TM

22. Marketo Sans
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23. Primary
Secondary

24. Photography

25. Not-Photography

34. So, we’ve already established
a brand, what’s next?

36. 90%
10%

37. 90%
10%
Constant
collaboration
Creative
freedom
Fun, fast and
effective
Self-running

38. Agencies

39. Agencies
Hands On
Initiate Reviews
Be specific

40. Agency Variables
Not the same
time zone
At their mercy
Inconsistency

41. Agency Variables
HIGH COST
TURN AROUND
TIME

42. So what’s Creative Services
working on today?

49. Thank You!
If you have questions, please email me at:
davis@marketo.com