These are weird times to be in Marketing, aren't they? It's business as usual at exactly ZERO companies. That's true no matter what you do or what you sell -- B2B, B2C, SMB... all of us. Everything is suddenly, confusingly different. So, what's the path forward? What do the current times mean for you, your business, and your customers?
Watch Ann Handley for her webinar, Storytelling in a Chaotic World: How Your Brand Story Can Set You Apart, where she will share why having a clear and unflinching focus on your story will set you apart.
You'll learn:
-How the notion of brand storytelling has shifted
-7 non-negotiable things your storytelling MUST do
-The best tactics for connecting with customers right now
46. @annhandley
1. CAMARADERIE AT SCALE
2. A FOCUS ON DEEPENING EXISTING
RELATIONSHIPS
3. SHORT-TERM ACTIONS
4. LONG-TERM LEADERSHIP
5. AN ELEMENT OF THE UNEXPECTED
6. MEANINGFUL, MANAGEABLE RELEVANCY
7. PEOPLE
A hero we care about (a relatable hero).
A villain we are afraid of (a relevant challenge).
An epic battle (an honest struggle).
Never more true as it is now. Hero
Characters
Villian
Uncertain outcomes
High stakes
Drama
But a better approach is for us to ask OURSELVES is “How can I earn your trust?”
This isn’t just a nice idea – this is critical – because this is the lens your prospects are looking through – social channels, website --
Jack Daniel’s reflects the realities of social distancing, showing friends and families hanging out over video chats—and other more creative physical isolation workarounds—all to the tune of a user-generated cover of Cyndi Lauper’s “True Colors.”