Service journey maps lay out the touchpoints that a service provider anticipates clients, customers or patrons will follow to take advantage of their service solution. The number of touchpoints can vary but the questions for these six touchpoints must be addressed.

1. Six Questions Your Service
Journey Map Must Address

2. Your service is a solution to what
problem?

3. How will you create awareness of the
problem & your solution?

4. How will you communicate all the
benefits of your service?

5. How will you persuade “them”
to accept your call to action?

6. How will you provide personal support
after the service exchange?

7. How will you provide performance
support after the service exchange?

8. Six Questions Your
Service Journey Map Must Address
Dr. Mark L. Joyce http://Twitter.com/markmaps