Evolution of Traditional to New Media 4 Ages of Media: - Pre-Industrial Age - Industrial Age - Electronic Age - New / Information Age

1. THE EVOLUTION OF
TRADITIONAL
TO NEW MEDIA

2. EVOLUTION OF MEDIA
•PRE-INDUSTRIAL AGE
•INDUSTRIAL AGE
•ELECTRONIC AGE
•NEW / INFORMATION AGE

3. PRE-INDUSTRIAL AGE (BEFORE 1700)
•People discovered fire,
developed paper from
plants, and forged weapons
and tools with stone,
bronze, copper and iron

4. PRE-INDUSTRIAL AGE (BEFORE 1700)
Example Forms of Media:
• Cave paintings (35,000 BC)
• Clay tablets in Mesopotamia (2400 BC)
• Papyrus in Egypt (2500 BC)
• Acta Diurna in Rome (130 BC)
• Dibao in China (2nd Century)
• Codex in Mayan region (5th Century)
• Printing press using wood blocks (220 AD)

5. PRE-INDUSTRIAL AGE (BEFORE 1700)
ACTA DIURNA IN ROME 130 BC

6. PRE-INDUSTRIAL AGE (BEFORE 1700)
CAVE PAINTINGS 35,000 BC

7. PRE-INDUSTRIAL AGE (BEFORE 1700)
CLAY TABLETS IN MESOPOTAMIA 2400 BC

8. PRE-INDUSTRIAL AGE (BEFORE 1700)
PAPYRUS IN EGYPT 2500 BC

9. PRE-INDUSTRIAL AGE (BEFORE 1700)
C ODEX IN MAYAN REGION

10. PRE-INDUSTRIAL AGE (BEFORE 1700)
PRINTING PRESS USING WOOD BLOCKS

11. INDUSTRIAL AGE (1700S TO 1930S)
•People used the power of steam,
developed machine tools,
established iron production, and the
manufacturing of various products
(including books through the printing
press)

12. INDUSTRIAL AGE (1700S TO 1930S)
Example Forms of Media:
• Printing press for mass production (1900)
• Newspaper- The London Gazette (1740)
• Typewriter (1800) • Telephone (1876)
• Motion picture photography/projection (1890)
• Commercial motion pictures (1913)
• Motion picture with sound (1926)
• Telegraph • Punch cards

13. INDUSTRIAL AGE (1700S TO 1930S)
TELEGRAPH

14. INDUSTRIAL AGE (1700S TO 1930S)
TELEPHONE 1876

15. INDUSTRIAL AGE (1700S TO 1930S)
TYPEWRITER 1800

16. INDUSTRIAL AGE (1700S TO 1930S)
PRINTING PRESS FOR MASS
PRODUCTION

17. INDUSTRIAL AGE (1700S TO 1930S)
MOTION PICTURES 1900S

18. ELECTRONIC AGE (1930S TO 1980S)
•The invention of the transistor
ushered in the electronic age.
People harnessed the power of
transistors that led to the transistor
radio, electronic circuits, and the
early computers. In this age, long
distance communication became
more efficient.

19. ELECTRONIC AGE (1930S TO 1980S)
Example Forms of Media:
• Transistor Radio
• Television (1941)
• Large electronic computers
• Mainframe computers - i.e. IBM
704 (1960)
• OHP, LCD projectors

20. ELECTRONIC AGE (1930S TO 1980S)
TRANSISTOR RADIO

21. ELECTRONIC AGE (1930S TO 1980S)
TELEVISION 1941

22. ELECTRONIC AGE (1930S TO 1980S)
MAINFRAME COMPUTER
LARGE ELECTRONIC
COMPUTER

23. ELECTRONIC AGE (1930S TO 1980S)
APPLE 1 COMPUTER

24. ELECTRONIC AGE (1930S TO 1980S)
APPLE 2 COMPUTER

25. NEW/ INFORMATION AGE
(1900S TO 2000S)
• The Internet paved the way for faster
communication and the creation of the
social network. People advanced the use
of microelectronics with the invention of
personal computers, mobile devices, and
wearable technology. Moreover, voice,
image, sound and data are digitalized. We
are now living in the information age.

26. NEW AGE (1900S TO 2000S)
• Web browsers: Mosaic (1993), Internet
Explorer (1995)
• Blogs: Blogspot (1999), Wordpress
(2003)
• Social networks: Friendster (2002),
Multiply (2003), FB (2004), Instagram
• Microblogs: Twitter (2006), Tumblr
(2007)
• Video: YouTube (2005)

27. NEW AGE (1900S TO 2000S)
• Augmented Reality / Virtual Reality
• Video chat: Skype (2003
• Search Engines: Google (1996),
Yahoo (1995)
• Portable computers- laptops (1980),
netbooks (2008), tablets (1993)
• Smart phones • Wearable technology •
Cloud and Big Data

28. NEW AGE (1900S TO 2000S)
PORTABLE LAPTOP
1980

29. NEW AGE (1900S TO 2000S)
TABLET 1993

30. NEW AGE (1900S TO 2000S)
FRIENDSTER
2002

31. NEW AGE (1900S TO 2000S)
MULTIPLY 2003

32. NEW AGE (1900S TO 2000S)
MOSAIC
1993

33. NEW AGE (1900S TO 2000S)
INTERNET
EXPLORER

34. NEW AGE (1900S TO 2000S)
SKYPE 2003

35. NEW AGE (1900S TO 2000S)
GOOGLE
1997

36. NEW AGE (1900S TO 2000S)
TWITTER
2007

37. NEW AGE (1900S TO 2000S)
THEFACEBOOK
2004

38. NEW AGE (1900S TO 2000S)
SMART
PHONES

39. NEW AGE (1900S TO 2000S)
WEARABLE
TECHNOLOGIE

40. END
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