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TO
H OW    O UT
   N E
  A IND
 T
S L
  O N      Y R
          B O
               RS
              A N
            M IA
            D
STAND OUT
THE WORLD
DOESN’T
NEED
ANOTHER
ME-TOO-BRAND
STAND OUT
OR DON’T BOTHER
HERE’S HOW
 IN 5 STEPS :
no.1
BE ON A
MISSION   TURN
STAND FOR SOMETHING

 BIGGER
 THAN YOURSELF
What sta­te­ment about
huma­nity does your
brand make?
What sta­te­ment about
huma­nity does your
brand make?

           The big­ger the sta­te­ment,
                 the big­ger the idea,
the big­ger your brand will become.
“ PEOPLE DON’T BUY WHAT
  YOU DO, THEY BUY WHY
  YOU DO IT “
             SIMONSINEK
no.2
              ONCE
              UPON

     TELL A     A
              TIME

REMARKABLE      ...




STORY                 TURN
PEOPLE CRAVE
EMOTIONS
PEOPLE CRAVE
              EMOTIONS

COMPELLING STORIES
ELICIT EMOTIONS
TELL COMPELLING STORIES
AND MAKE PEOPLE CRAVE




 YOUR BRAND ©
no.3
 CREATE A
 KICK-ASS
BUSINESS    CARD   TURN
A KICKASS BIZ CARD
    HELPS YOU
 STANDOUT
 IN THE OFFLINE
   WORLD
TO CREATE AN
EFFECTIVE ONE,
YOU HAVE TO INCLUDE
THE FOLLOWING--
MAKE IT STAND OUT
   1
WOW !
MAKE IT STAND OUT
  1       TELL ME HOW YOU
          CAN HELP ME
WOW !
           2
     APPEAL TO
 SELF-INTEREST
MAKE IT STAND OUT
  1          TELL ME HOW YOU
             CAN HELP ME
WOW !
             2        WHAT DO YOU WANT
      APPEAL TO       ME TO DO NOW ?
 SELF-INTEREST
                        3
            CALL TO ACTION
SHUT UP AND
TAKE MY MONEY*

             *A POTENTIAL
             CUSTOMER ?
no.4
    TM
CREATE YOUR OWN
TRADEMARKS        TURN
MAKE YOUR BRAND MORE
     MEMORABLE
BY CREATING UNIQUE
TRADEMARKS--
E :
 R E AT
C             YOUR OWN
              LANGUAGE STYLE
               ICONIC DESIGN
               FOR YOUR PRODUCTS
              A NOTEWORTHY
              STORY
DO SOMETHING
THAT NO ONE IN
YOUR MARKET IS
DOING YOUR TRADEMARK
      AND THAN MAKE THAT
                      TM
How to stand out online
no.5
      UP
PLUS IT    TURN
WHEN A DISNEY EMPLOYEE
THOUGHT HE
           NAILED
            HIS WORK...
MR. WALT DISNEY HIMSELF
CAME AND SAID --

 THAT’S PRETTY GOOD,
 BUT...
WHY DON’T YOU
 PLUS
 IT ?
so...
NEVER       NEVER NEVER NEVER
            NEVER NEVER NEVER
NEVER NEVER NEVER NEVE NEVER

                    NEVER
NEVER NEVE NEVER                                             NEVER NEVE NEVER
NEVER NEVER NEVER                                            NEVER NEVER NEVER
NEVER NEVER NEVER                                            NEVER NEVER NEVER
NEVER NEVE NEVER                                             NEVER NEVE NEVER
NEVER NEVER NEVER                                            NEVER NEVER NEVER
NEVER NEVER NEVER                                            NEVER NEVER NEVER


NEVER NEVER NEVER
NEVER NEVE NEVER NEVER NEVE NEVER NEVER NEVE NEVER
NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER
NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER
                                                        NEVER
                                                        NEVER NEVER
EVER BE SATISFIED WITH
     YOUR WORK--
   ALWAYS ASK
    YOURSELF:
HOW CAN I
 PLUS
 IT ?
How to stand out online
AND ALWAYS
  REMEMBER
   THE MOST
 IMPORTANT
“RULE” OF ALL:
EATE
CR
D I N G
CR EATE
          STA N
  O UT
              M O ST
     IN THE
D IV  GUE Y
                  NAL A
CR EATE
         STA N            E W
  O  U T         N  I Q U
               U
D I  GUE
                           NL
CR EATE
          STA N           VA
  O UT
              M O ST
     IN THE             UNIQUE WAY
                               POSSIBLE
D IV GUE Y
                  NAL A
CR EATE
         STA N          E W
  O    T
     U ST UNIQ        U
          M O
   IN THE       UNIQUE WAY
                       POSSIBLE
D IV GUE Y
                  NAL A
CR EATE
         STA N          E W
  O    T
     U ST UNIQ        U
                  UNIQUEIB L E
   IN THE M O


                P O S S WAY
                       POSSIBLE
BAAM !
BURRRRN THAT PHRASE
     INTO YOUR
BURRRRN THAT PHRASE
     INTO YOUR

MEMBRANE
HAPPY
BURNING
!
IF YOU WANT TO CREATE
     SLIDESHOWS
IF YOU WANT TO CREATE
     SLIDESHOWS
   THAT STAND
      OUT
GET IN TOUCH WITH ME :

MD@MARSDORIAN.COM

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