Overview of Psonar Pay As You Go music

1. Listen to Any
Track from
Just A Penny o
Pay As You Go Music
Overview
–
13
November
2014

2. Psonar Overview o
Digital
Jukebox
in
the
Cloud
What Psonar is…
• Streaming service, optimised for mobile, with a unique Pay
As You Go business model
Where we are…
• Live (>3M tracks including Universal Music) in UK and
Ireland
What we’re aiming for…
• Be the definitive on-demand streaming service for billions of
people worldwide who can’t afford subscription streaming

3. Digital Music Market o
Nielsen Soundscan
Access Models = Streaming

4. Psonar Pay Per Play o
‘Pay as You Go’ On-demand Music Streaming
• Play tracks for as little as 1p/1c each
• Share music with other people for the same price
• Buy micro credit (from 50p/50c)
• Pay direct to mobile or by card
• Sign-in with Facebook or Twitter

5. Pay Per Play Opportunityo

6. Psonar Apps o
Mobile, Tablet and PC
• Android,
BB10
&
iPhone
apps
• Adap=ve
HTML5
web
app
• Fully
featured
API
• US
Business
Process
Patent
in
examina=on

7. Psonar o
The Social Music App
Psonar
lets
users
share
or
gi/
music
to
anyone
by
text,
email,
DM
or
FB
at
the
same
Pay
Per
Play
price
point.
Recipient
clicks
link
in
any
HTML5
browser
to
play
–
no
sign-­‐up
or
sign-­‐in
needed

8. Psonar Content o
• >2M tracks on the platform
• >6M tracks available from major independent distributors
• 0.5M tracks from Universal Music
• Licensing path agreed with Sony
• New licences agreed with Beggars Group and Believe Digital
• Building global network of regional music aggregators

9. Psonar Channel Partners o
Partners
In progress
Promotion

10. EE Top Up Incentive o

11. Psonar Global Roll-out o
2014
2015
2015-16
2015-16
2015-16
Target
territories
have
high
smartphone
penetraGon,
majority
on
pre-­‐
pay,
without
credit
cards
or
bank
accounts…
and
wanGng
access
to
streaming
music

12. Management o
Scott Cohen Chairman (non-executive)
Co-founder and VP International, The Orchard – world’s largest digital media distributor
with offices in 25 countries. BPI council member and authority on digital music business
development.
Martin Rigby CEO & Founder
25 years technology investing experience, raised 2 funds investing in innovative
technology businesses (e.g. Bango, CDT, Signify) prior to co-founding Psonar. Degrees
in IT & Computing (OU), Management (Cranfield) and History (Oxford).
Richard Urwin CTO & Founder
Prior to co-founding Psonar, 11 years development experience at Autonomy plc, WaxInfo
Ltd, True Knowledge Ltd. BSc Artificial Intelligence & Computer Science, (Edinburgh).
Simon Lait Director & Head of Content & Licensing
Previously Director, Corporate Communications and Acquisition at The Orchard with 30
years music industry experience, including label and artist management. Independent
label committee member BPI.

13. Board o
Ray Anderson Non-executive director & Founder
25 year track record as a technology entrepreneur. Founded IXI Ltd (sold to SCO
1995) & co-founded Bango plc (AIM BGO).
Anil Malhotra Non-executive director
SVP Marketing & Alliances and co-founder Bango plc, 16 years senior marketing
roles in Logotron, CyberLife, Millennium Interactive, SCO and IXI.
David Gill Non-executive director & secretary
MD St John’s Innovation Centre Cambridge, previously Head of Technology &
Innovation at HSBC Bank plc.
David Ryan Non-executive director
30 years financial and general management in UK and US technology businesses
and 5 years as a private equity general partner.

14. Q
uestions?
Martin Rigby
CEO, Psonar Limited
www.psonar.com
e: martin@psonar.com
o: +44 1223 236632
m: +44 7889412761
skype: martinprigby