The changing landscape of recruiting and admissions requires constant innovation. This panel will discuss some of the ways that graduate admissions offices are using online tools for recruiting and conversion.
1. Utilizing Online Space:
Virtual Fairs and
Online Conversion Tools
American University Washington College of Law
LLM Administrators Conference, April 14, 2015
2. Presenters
Agenda
• Hilary Lappin, American University, Washington College of Law
• Andrea Schmoyer, Emory University, School of Law
• Marty Bennett, CollegeWeekLive
3:20 – 3:30 Introductions/who we are/what we do
3:30—3:45 Filling the funnel, generating interest
3:45—4:00 Engaging with applicants
4:00—4:20 Converting admits to enrolled
4:20—4:30 Closing / additional Q&A
5. What We Do – Marty – CollegeWeekLive
Enable online, live, and interactive
student engagement throughout the
enrollment process
6. CollegeWeekLive Clients
Abilene Christian University
American University
Azusa Pacific University
Ball State University
Boston Architectural College
Broward College
Butler Community College
Caldwell University
Centennial College
Christopher Newport
University
College of DuPage
Columbia College
Cornell University
CUNY, College of Staten
Island
Daemen College
Design Institute of San Diego
Durham College
East Tennessee State
University
Eastern Illinois University
Emory University
Florida International University
Full Sail University
Gannon University
Grambling State University
Hilbert College
Illinois College
Illinois Institute of Technology
Lakeland College
Manhattanville College
Marquette University
Miami Dade College
Miami University of Ohio
New York University
North Carolina State University
North Dakota State University
Nova Southeastern University
Oregon State University
Otero Junior College
Pace University
Pittsburg State University
Purdue Calumet
Roger Williams University
Rowan University
Saint John’s University, NY
Saint Louis University
Sam Houston State University
St. Thomas University
Stevens Institute of
Technology
Suffolk University
SUNY, Binghamton University
SUNY, Potsdam
SUNY, University at Albany
Texas Tech University
The University of Arizona
University of Bridgeport
University of British Columbia
University of California, Davis
University of Colorado, Denver
University of Florida
University of Houston
University of Idaho
University of Illinois at Chicago
University of Michigan, Flint
University of Nevada, Reno
University of Notre Dame
University of Portland
University of San Diego
University of Tampa
University of Texas, Arlington
University of Wisconsin-Stout
Utah State University
Valencia College
Virginia Tech
Washington State University
West Chester University
…and more…
250+ college and university clients
11. Online Space – Prospects to Enrolled
How are you using online and virtual tools to engage/re-engage with students?
Attract Applicants
Engage Applicants
Increase Yield
12. Prospects to Enrolled – Emory’s LLM funnel
How are you using online and virtual tools to engage/re-engage with students?
Prospects – 6169
Applicants – 453 7.3%
Enrolled* – 85 18.8%
* = Expected LLM enrollment Fall 2015
13. Generating Interest/
Filling the Funnel
What issues have you had in the past identifying prospects, how have
you addressed those issues, what tools have you used?
With limited budgets, how do you get the most bang for your buck?
How do you reach the unreachable, like stealth candidates?
How Asia-centric are your efforts?
Do you leverage social media at all at the prospect stage?
14. Engaging with
Applicants
Have you noticed changes in the way you are communicating with a
younger generation of students?
Are you alienating older students due to changes to outreach strategy?
Are you having issues with applicants not completing?
How much is too much information in communicating with applicants?
15. Converting Admits
into Enrolled
Do you have communication strategy with your admitted students to keep
them interested? Do you have an admitted student event?
What are the most important messages you convey to admitted students?
How do you convince new admits (who likely have multiple offers) that
your program is the right fit?
Do you do pre-arrival, pre-departure sessions?