- The document discusses challenges with online group projects and strategies to address them, drawing from examples in economics and sustainability management courses. It emphasizes the importance of clear expectations, project management, individual accountability, and addressing issues promptly to ensure success. Faculty play a key role in supporting collaborative work through their guidance and availability.
10. Sample: Group work
Advertising and Research
Strategy:
Advertising and research were spent focusing on the
target market for each product. For the earlier rounds, it
was only necessary to promote for the Sonite Brands;
we attempted an even split between MOVE and MOST.
Once MOVE took the market lead for high earners and
professionals we began to allocate more budget to
advertising MOST and to target shoppers and savers.
Group: Mobile
Final Report,
2013