Pivot your business online_2021
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Proven digital marketing strategies to pivot your local business online - the trilogy to succeed: 1) an optimized and converting website to generate leads and sales. 2) search engine optimization to attract people searching your products/services on Google. 3) Paid advertising (PPC) to drive instant targeted traffic to your website. For more information, visit Noahdigital.ca.
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Pivot your business online_2021
- 1. 1 Pivot Your Business Online Mary Wang, VP of Noah Digital Inc.
- 2. 2 Mary Wang • VP and co-founder of Noah Digital Inc. • Digital marketing strategist, trusted authority of English and Chinese digital marketing in North America. • Helped hundreds of businesses from SMB to multi- billion-dollar brands with success stories ranging from e- commerce, education, financial/insurance services, real estate, legal, B2B/B2C services, healthcare, travel/hotels, and more. • Email: Mary.wang@noahdigital.ca Cell: 647 376 7880 • WeChat: marywangseo NoahDigital.ca
- 3. 3 Pivot your business online is not an option but a must.
- 4. 4 The topics to cover Opportunity and Challenges Strategy and tactics Case studies
- 5. 5 The impact of COVID-19 Accelerated shift to e-commerce by 3-5 years. 1 Businesses pivot to digital channels. 2 Online marketing becomes the engine of your business growth. 3
- 7. 7 B2C and B2B Product Market B2C • 55% of consumers prefer to shop directly with the brand manufacturer over retailers (Source: Inc.com) • Good brand website is more important than ever. • USD 2 trillion eCommerce market in the US to be opened. B2B • 73% use Google to find B2B products (Source: Google) • 89% use internet to find products (Source: Google) • According to Forrester Research, B2B ecommerce will drive USD 1.2 trillion in revenue by 2021.
- 8. 8 Problems 8 No website Outdated or poorly designed website Website has no traffic No social media presence No digital marketing strategy and plan No omni-channel marketing
- 9. 9 Information overload . . . where to get started? Copyright © 2010 - 2020 GoldenVisionTraining.com 9
- 10. 10 The Strategy & Tactics – WELCOME System
- 11. 11 The Trilogy – From Offline to Online WEBSITE SEO PPC NoahDigital.ca
- 12. 12
- 13. 13 Case Study: Shopify eCommerce Website • Brand new website launched in April. No SEO ranking no traffic • Target both English and Chinese market NoahDigital.ca
- 14. 14
- 15. 15 Case Study: Packaging • Conversion rate doubled after re-built the website • 64% of the traffic from organic • More than 68.84% of the leads coming from organic traffic • Tripled business in 18 months NoahDigital.ca
- 16. 16 Case Study: B2C Service • Convert quality traffic into sales • Become top 3% sales rep in the company • Build up organic traffic gradually NoahDigital.ca
- 17. 17
- 18. 18 Case Study: Hotel Spa • Built the website in 2019. Reopened in mid-June • Launched Google and Facebook campaigns in French and English • Received more than 200 phone calls and online bookings • The conversion rate is 5.16%.
- 19. 19 Take action and get started. You too can double your income in 2021!
- 20. 20 Need help? Let’s connect! Website: www.NoahDigital.ca Email: Mary.Wang@Noahdigital.ca Phone: 647-376 7880 WeChat: marywangseo NoahDigital.ca