スタートアップが狙うイノベーションのジレンマとは?
What is sustainable innovation?
Innovation takes place based on incumbent value standard
To improve the product without drastic change
It’s important not to be disliked by current customers
スタートアップが狙うイノベーションのジレンマとは?
Disruptive innovation
Disrupting incumbent technology and generate whole new value
It is brought by disruptive technology
It create new market
スタートアップが狙うイノベーションのジレンマとは?
Today, Apple reinvent telephone
スタートアップが狙うイノベーションのジレンマとは?
Overconfident:
We can crush them anytime we want to
Nose-dive
OMG, our market share is nose-diving
Too late:
There is no way to recover
Withdraw:
Let’s withdraw from the market
Disruption cycle
http://techcrunch.com/2014/01/19/uber-and-disruption/
http://jp.wsj.com/articles/SB12219608320597343816204581008912136442404
http://www.gizmodo.jp/2015/06/ceoiphone.html
スタートアップが狙うイノベーションのジレンマとは?
Disruption cycle
Blackberry:
iPhone is not safe, poor battely and
nobody likes touch keyboard
OMG, this is way up there
We cannot catch up
How can we withdraw?
http://techcrunch.com/2014/01/19/uber-and-disruption/
http://jp.wsj.com/articles/SB12219608320597343816204581008912136442404
http://www.gizmodo.jp/2015/06/ceoiphone.html