Shaping the future of BBC News for the connected home
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Connected and Smart TVs herald a resurgence of the big screen as the heart of entertainment and information services in the connected home. But what’s the role of the big screen within a multi-platform service? We share insight gained partnering with the BBC to design a new experience of news.
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Shaping the future of BBC News for the connected home
- 1. Shaping the future of BBC News for the connected home
- 4. “The Dream”
- 5. Service ubiquity Home Transit Work Transit Home TV PC TV or Tablet or Tablet + + Tablet BBC Erin Middle East 2 6 Talks break down. U.K. calls for sanctions. Story stream U.S. Election 3 12 Donald Trump under siege. Supporters rally. BBC Erin BBC Erin logout 3 12 logout Middle East Talks break U.S election Middle East Talks break down. U.K. calls Newsnight special down. U.K. calls for sanctions. for sanctions. read now read now U.S. Election 6 Business 4 12 U.S. Election Donald Trump Business Olympics Shares rally on increase in under seige. Supporters rally. Newsnight Business Shares rally on increase
- 10. “Lean back / lean forward”
- 11. What’s so exciting about a connected TV?
- 12. TV Linear Streams IP Streams On-demand and catch-up services Live Pause !"#$%#&'()*(+,-.#(/",0 (USB and home network) Link to companion device (such as tablet and smartphone) 1,",2.0.)3(04,&./&(#440( Access any content on the internet
- 13. Connected TV Linear Streams IP Streams On-demand and catch-up services Live Pause !"#$%#&'()*(+,-.#(/",0 (USB and home network) Link to companion device (such as tablet and smartphone) 1,",2.0.)3(04,&./&(#440( Access any content on the internet
- 14. Connected TV Linear Streams IP Streams On-demand and catch-up services Live Pause !"#$%#&'()*(+,-.#(/",0 (USB and home network) Link to companion device (such as tablet and smartphone) 1,",2.0.)3(04,&./&(#440( Access any content on the internet
- 15. Connected TV At the forefront of emerging technology
- 16. At the end of 2010, there were 2 million internet connected TVs in homes The projection for end 2011, is 7 million.
- 18. Why is this important? It connects the living room and TV with ‘the dream’ Blends linear, on-demand and catch-up content Provides immediate up-todate information not reliant video
- 19. Why is this important? It connects the living room and TV with ‘the dream’ Blends linear, on-demand and catch-up content Provides immediate up-todate information not reliant video
- 20. Why is this important? It connects the living room and TV with ‘the dream’ Blends linear, on-demand and catch-up content Provides immediate up-to- date information not reliant on video broadcast
- 21. What are the challenges in designing for this environment?
- 22. Challenges in designing for this environment? Low Medium High Colour depth/ 16 bit colour 32 bit colour 32 bit colour alpha !"#$%&'(% !"#$%&'(% !"#$%&'(% Alpha blending areas only areas only areas only Extremely Yes, 10fps small Yes, smooth up Animations Limited screen area to 1/4 screen Memory Limited Limited Limited Resolution Varies, often 1280 x 720px 1280 x 720px 1024 x 576px Safe Areas Varies High end display High end display
- 23. Challenges in designing for this environment?
- 24. Challenges in designing for this environment? Familiar environment with established habits. Traditionally lean back experience. Shared environment. Limitations on input and design patterns.
- 25. Challenges in designing for this environment? Familiar environment with established habits. Traditionally lean back experience. Shared environment. Limitations on input and design patterns.
- 26. Challenges in designing for this environment? Familiar environment with established habits. Traditionally lean back experience. Shared environment. Limitations on input and design patterns.
- 27. Challenges in designing for this environment? Familiar environment with established habits. Traditionally lean back experience. Shared environment. Limitations on input and design patterns.
- 28. Simplicity
- 29. Back to the brief: Re-inventing the big screen news experience in the living room
- 30. Step 1: Understand the BBC News eco-system
- 32. TV Bulletin broadcast pattern BBC1 6:00am Breakfast 9:15am 15 minute.hour from 6am Every half 12:00pm Midday 30 minute national. 30 minute regional. 6:00pm Evening 30 minute national. 30 minute regional. 10:00pm Late night 25 minute national. 5 minute regional.
- 33. Television insights Peak demand for news on TV occurs in the morning and evening. At busy times for a household, listening for stories while accomplishing other tasks is a common behaviour. A text lead experience currently dominates alternative platforms.
- 34. Desktop and mobile and Red Button BBC.co.uk/news supports both skimming and digging through content, 80% of which is text based. The red button service addresses currency, but is dated for audiences under 35.
- 35. Desktop and mobile and Red Button BBC.co.uk/news supports both skimming and digging through content, 80% of which is text based. The red button service addresses currency, but is dated for audiences under 35.
- 36. BBC News across platforms BROADCAST RED BUTTON TABLET DESKTOP BBC’s perspective as a trusted source My interests Lean back / skim Lean in / dig Newsnight, BBC News 24 Ambient Newsnight, BBC News 24 Current
- 37. Why create a BBC News application for News bulletins connected TV are broadcast at regular intervals when: Deep and comprehensive news is always available online Mobile apps can keep me up-to-date on the headlines
- 38. Step 2: Justify it’s place within that eco-system
- 39. Are consumers ready for it?
- 40. Are consumers ready for it? Use of BBC iPlayer has very high penetration in the UK Due to immediacy, bulletins aren’t watched through iPlayer.
- 41. Are consumers ready for it? Use of BBC iPlayer has very high penetration in the UK Due to immediacy, bulletins aren’t watched through iPlayer.
- 42. IPTV has the potential deliver the current state of the news at any time. BROADCAST RED BUTTON IPTV TABLET DESKTOP BBC’s perspective as a trusted source My interests Lean back / skim Lean in / dig Newsnight, BBC News 24 Ambient Newsnight, BBC News 24 Current
- 43. Key takeouts:
- 44. Key takeouts: Text plays an important part of the news experience. Ability to switch modes (passive to active) is important. Localised content is of high value
- 45. Key takeouts: Text plays an important part of the news experience. Ability to switch modes (passive to active) is important. Localised content is of high value
- 46. Key takeouts: Text plays an important part of the news experience. Ability to switch modes (passive to active) is important. Localised content is of high value
- 49. BBC News Connected Represents the TV Experience perspective I trust, balanced with the control I want. Supports both ambient, lean back skim with the potential to dig when I have time. Ability to access !"#$%&$'%()*+,-.%*(' when I need it.
- 50. BBC News Connected Represents the TV Experience perspective I trust, balanced with the control I want. Supports both ambient, lean back skim with the potential to dig when I have time. Ability to access !"#$%&$'%()*+,-.%*(' when I need it.
- 51. BBC News Connected Represents the TV Experience perspective I trust, balanced with the control I want. Supports both ambient, lean back skim with the potential to dig when I have time. Ability to access !"#$%&$'%()*+,-.%*(' !"#$%&$'()#*#+,-.( when I need it. %-/0)1,.%0-(23#-(4( -##5(%.6
- 52. Step 4: Begin designing the experience.
- 53. Research & Anaylsis Weekly Sprints Iterated concepts Tested when possible Prototyped interaction models !"#$%&'(%)*%+, Tested again Iterated again -."*/.0.(%12%34.5*+5&6*#'3%&'(% +'&"%(.3*7'%&33.63
- 54. Some of our key decisions along the way...
- 55. 1: Lead with video !Passive !Ambient !Compelling !Lean Back/Skim !Familiar
- 56. 2: Reveal Complexity !!Lean in/Dig !News I Trust
- 57. 3: Provide immediacy though text !FOMO !News I Trust !Scannable
- 58. 4: Relevance where possible !Relevant !News I Trust
- 60. BBC News learnings One article is read for every 4 videos watched Engagement and connection is fostered video, but ability to drill into detail provides sense of immediacy and overcomes perceived drawbacks
- 61. BBC News learnings One article is read for every 4 videos watched Engagement and connection is fostered video, but ability to drill into detail provides sense of immediacy and overcomes perceived drawbacks
- 62. Did we re-invent the News experience in the living room?
- 63. “...a service which could signal the end of the traditional television news schedule” THE DAILY TELEGRAPH (UK)
- 64. Thank you! @Massive_voice Derek Ellis Creative Director, Massive derek.ellis@massiveinteractive.com Sheryl Soo Principal UX Architect, Massive sheryl.soo@massiveinteractive.com
Notes de l'éditeur
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- Familiar environment – established habits.\nWe’re working in a familiar environment with established habits - that is a very central part of most households. \nWe all know that established habits are very hard to break. And as I touched on earlier, one of the strongest habits is the fact that we tend to associate TV to linear content. We think of TV as channel based.\nBut also....\n\n
- It’s traditionally lean back experience – there’s still this sense of comfort that comes from channel surfing, despite most TVs having onscreen program guides – there’s still something to be said about kicking back, relaxing and just hitting channel up/channel down.\nWe think of TV as entertainment – as a leisure experience. It’s what we do to relax and enjoy ourselves. And it’s this notion that watching TV should not be work. It should not be complicated, and really at the end of the day, it’s about WATCHING – about consuming the content.\nOr not. Sometimes TV is just the thing that’s on in the background, that you half pay attention to whilst you’re multi-tasking on your laptop or mobile device.\nAnd I’m sure we’ve ended up watching crap shows just because they happen to be on and we’re too lazy to change the channel. The other day I found my self stuck on Gem watching Catwoman. Quite possibly the worst movie ever. \nSo if I’m too lazy to even change the channel from something I’m not even enjoying, then it’s going to be an even bigger challenge to try and convince people to pick up the remote and be actively engaged.\n\n
- The TV experience is typically a shared experience in a shared environment.\nLet’s face it - We’ve all fought over the remote control and argued about what to watch. And if we’re already arguing about what’s on, it’s even more difficult when you consider putting things over top what’s on. \nReally, the challenge here is understanding what’s appropriate for TV in a shared environment, and how the context of a shared experience can affect what you ultimately design.\n\n\n
- Lastly\nThere are a lot of limitations on input and design patterns\nWe talked about this idea of lean back, lean forward, and TV is commonly referred to as a 10 foot experience – and these are traditionally remote driven.\nTV remotes are not the easiest things to work with – and not all remotes are built the same.\nThey typically only (in terms of navigation) offer a 4 way directional control – up, down, left, right and of course OK. If you’re lucky, you might have a back button. You might also have a menu button. And if you’re really lucky, you might have some colour buttons.\nWith four directions and an OK, this really limits the interaction models and design patterns that can be used. This coupled with lack of animation means that affordance is always an issue.\nThere’s often no easy way to input text. I’m sure some of you have seen really horrific examples of trying to lump a keyboard into the remote. Seriously, if you see Sony’s remote, it’s laughable. Like a giant playstation controller, with a keyboard thrown in for good measure. \nDifficulty of actually inputting text via a remote device limits what’s appropriate for a 10 foot experience.\nMoving forward gestural interfaces – starting right now with LG’s magic motion – which is kind of like a wii mote, has its own interaction challenges. And moving further with things like kinect - now that’s a whole new world of interaction possibilities and new challenges with affordance.\n\n
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