2. Benefits of Generating Leads from Your Own
Tenants’ Social Networks:
• Increase rents: tenants will not be paying a broker
fee, so owner captures more of the rent.
• Reduce costs: if you pay the broker, referrals reduce
the number of tenants who come in via brokers
• Greater close rate: referred tenants are very likely to
sign a lease once they walk in the door (~90%)
• Better tenants: referred tenants tend to pay rent on
time, have accurate expectations of building
amenities
Matt@ReferBoost.com | 240.242.7882
4. Current Referral ReferBoost Social Media
Programs Program
Tenant Tenant
Friend Social Networks
Lead Leads
Matt@ReferBoost.com | 240.242.7882
5. The conversation is already happening on Social Media
Matt@ReferBoost.com | 240.242.7882
6. ReferBoost increases your presence in the conversation
Michael Smith
Dupont Towers
referboost.com
Looking for an apartment in DC? I live in Dupont
Towers at 18th and U and love it.
This tenant received an email from referboost, opened
it, posted to Facebook, and friends interested in the
building clicked through to the property website.
Matt@ReferBoost.com | 240.242.7882
7. Results from Beta Customers:
When tenants received ReferBoost Email…
11% of all tenants chose to share the property website
with their friends.
They each referred an average of 3.8 friends to the
property website using Facebook, Twitter, or Email.
Active tenants refer over 20 friends to the property
website.
Matt@ReferBoost.com | 240.242.7882
8. To learn more, contact:
Matt@ReferBoost.com | 240.242.7882
