A shorter version of the official TikTok creators playbook sent to brands, advertisers, agencies, and influencers

1. TikTok Creator
Playbook
【Entry Level】
Main Pages
Recording Process
General Skills

2. Home Page
There are various of videos
feeding here for your interests.
The “Following” channel is to
play the videos made by the
creators you’ve followed.
The “For you” channel is to play
videos at random.
The portrait links to the creator’s
profile and the “+” is to follow the
creator.
You can show your preference by
“like” and “comment” to a video.
The last icon is for more actions,
such as sharing, download and
Duet.
The disk will provide your details
of the background sound in case
that you want to shoot another
one with the same music.
Just surf what you like.

3. Discovery Page
Enter the keywords here or scan
the QR-codes to search videos,
users, challenges and sounds.
There are several banners
slipped here to remind you the
popular activities and
announcements.
Challenges list in chronological
order. Touch the hashtag name
to see more videos or shoot
your own one.
Keep up with trends.

4. Profile Page
Write your profile and add your
accounts like IG and FB, to let
more people know you.
This icon links to the Privacy
and Settings page.
You can see all the video you shot
or made draft in the “Video” tab
and those you’ve liked in the
“Like” tab.
The total view shows at the
bottom left corner of every video.
Create your own video with unified style.

5. Messages Page
Pay attention to the four icons to
know the reactions of your videos.
TikTok Assistant will inform you
the newest challenges.
The system messages will come
out if your video has got “hot”
or other operations.
Touch the white “+” icon to
enter the shooting page.
Try to make more interaction.

6. Recording Process
Shooting Interface
There are various of playlists of
sounds in classification and you
are also advised to upload your
original sound.
Interesting stickers and powerful
effects will help you product
more attractive videos with
TikTok Style.

7. Make full use of filters and
beauty adjustment to show
your favorite image.
Recording Process
Shooting Interface

8. Speed: To control the shooting
speed.
Timer: To set a stop time halfway
if the phone is out of your reach.
Recording Process
Shooting Interface
Hold the red circle to shoot
and then you’ll enter the
editing interface.

9. Recording Process
Editing Interface
The Special Effects are different
from the normal filters. They are
professional in creating visual
effects such as “shaking”.

10. Editing Interface
As for the sound, you can choose it
again, trim it or adjust the volume
of your original sound.
It’s time to post your production.
Recording Process

11. Recording Process
Posting Interface
Don’t forget to write your title and
description and make some
keywords hashtag such as
#travelwithme, in which way you
can also join challenges.
It’s all right to save your videos in
Drafts in case there is not enough
time for you to finish all the steps.
For more shooting tips you can
watch the tutorial videos through
the banner with the same name
“Tips Penggambaran”.

12. General Skills
•Vertical screen shot is
recommended
•Viewing should be of sufficient
light
•Background will be nice if it is
clear and clean.
•Shoot should longer than 12
seconds.
•Make sure the content you
shot do not violate TikTok
Community Convention( at the
last page)
For new comers, several tips you must
know to make your new videos
qualified.

13. •Share your videos to
Facebook, Instagram and other
social platform, which will help
you gain more exposure and
views.
•Create videos are easy to
learn and follow;
•Choose music that is
brainwashing and rhythmic;
•Match the image with the
rhythm or lyric to create
synergistic effect;
•Create a signature gesture or
some memory points will
increase chances to be
recommended.
For new comers, several tips you
must know to make your new videos
easily viral.
General Skills

15. -Advanced Creator Playbook Link
-More Product Tutorial Link
-More Video Demos Link