Today, the IT companies and organizations are facing increasingly complex challenges. To successfully tackle these challenges, a culture of multidisciplinary collaboration, continuous business re-invention and human centricity is required. Design Thinking is a renowned holistic approach which brings these aspects together.   In this talk, a pragmatic guide to applying Design Thinking principles and methods will be presented. Matthias Langholz will share his valuable real life case studies of IT projects with enterprise customers. Attendees of the talk will be provided with practical advice on how to take the first steps towards a design centric way of working. This talk has been given at the IT Arena 2015 conference in Lviv, Ukraine.

1. A PRAGMATIC
GUIDE TO
DESIGN
THINKING
MATTHIASLANGHOLZ
@mattlangholz

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WHAT IS INNOVATION?
Printing press The Internet
Innovation is causing change
in a meaningful way

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OVERVIEW OF THE TALK
1. Why apply Design Thinking?
2.How we apply it
3.How you can start with it tomorrow

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Design Thinking is
USER CENTERED
WHY DESIGN THINKING?
Causing meaningful change
affects people

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WHY DESIGN THINKING?
Make Test Fail & learn
Design Thinking is
EXPERIMENT & ITERATE
Flexible strategies
are needed in a fast changing world

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WHY DESIGN THINKING?
Design Thinking is
COLLABORATION
Future challengesdemand
holistic solutions
People
Business Tech

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HOW WE APPLY
DESIGN THINKING

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THE DESIGN & CO-INNOVATION CENTER

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HOW WE APPLY
DESIGN THINKING
USER CENTRICITY

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HOW WE ENGAGE WITH USERS
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USER RESEARCH
Interviews Observe users in
their environment
Inspiration from
the unexpected

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VALIDATION
Test with
users
“You are not like
SAP, I like you”
Fail and learn
early

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HOW WE APPLY
DESIGN THINKING
EXPERIMENT & ITERATE

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HOW WE APPLY DESIGN THINKING – EXPERIMENT & ITERATE
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HOW WE APPLY DESIGN THINKING – EXPERIMENT & ITERATE

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HOW WE APPLY
DESIGN THINKING
COLLABORATION & SPACE

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HOW WE APPLY DESIGN THINKING – COLLABORATION & SPACE
© 2015 SAP SE or an SAP affiliate company. All rights reserved.

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HOW WE APPLY DESIGN THINKING – COLLABORATION & SPACE
© 2015 SAP SE or an SAP affiliate company. All rights reserved.

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HOW WE APPLY DESIGN THINKING – COLLABORATION & SPACE
© 2015 SAP SE or an SAP affiliate company. All rights reserved.

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HOW YOU CAN
START TOMORROW

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HOW YOU CAN START TOMORROW WITH
User
Centricity

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HOW YOU CAN START WITH USER-CENTRICITY
GET OUT OF
YOUR OFFICE!
Observe
Ask
Learn
Who are you
designing for?
Share and
discuss insights

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HOW YOU CAN START TOMORROW WITH
Experiment
& Iterate
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HOW YOU CAN START WITH EXPERIMENT & ITERATE
Get your ideas
out of your
head
Embrace failureShow your ideas
to others

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HOW YOU CAN START TOMORROW WITH
Collaboration
& Space
© 2015 SAP SE or an SAP affiliate company. All rights reserved.

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HOW YOU CAN START WITH COLLABORATION & SPACE
Don‘t think in
hierarchies
Think in a
broader
context
Space
matters

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MATTHIAS LANGHOLZ
matthias.langholz@sap.com
@mattlangholz
experience.sap.com/designservices
@sap_designs